1. © 2013 Critical Mass, Inc. All Rights Reserved
RIGHT
NOW
RIGHT
1
The new behavior
of play.
HERE

2. 2
Remember this?
2© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/photo_11411250_kids-having-fun-while-moving-in-a-new-home-playing-with-boxes.html'>ilona75 / 123RF Stock Photo</a>

3. 3
And this?
3© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/photo_5620008_cute-little-girl-playing-in-the-mud-with-ice-cream-scoops.html'>stephaniefrey / 123RF Stock Photo</a>

4. 4
This was the home of
spontaneity
(the ♥ of the play place)
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While the value of spontaneous play
has not changed...
5© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <div xmlns:cc="http://creativecommons.org/ns#" about="http://victoriadailyphoto.blogspot.ca/2008/05/hopscotch.html"><a rel="cc:attributionURL" property="cc:attributionName" href="http://victoriadailyphoto.blogspot.com/">Benjamin Madison</a> /
<a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">CC BY-NC-ND 3.0</a></div>

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HERE.
How we play has.
© 2013 Critical Mass, Inc. All Rights Reserved 6

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Right here. Right now.
The new play space.
© 2013 Critical Mass, Inc. All Rights Reserved

8. 8
Anytime is the new play space...
© 2013 Critical Mass, Inc. All Rights Reserved 8

9. 9
Everywhere is the new play space...
Text
• •••
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/photo_10273936_outdoor-cafe-in-a-street-of-istanbul-turkey-photo-taken-at-21st-of-mai-2011.html'>philipus / 123RF Stock Photo</a>

10. 10
Me is the new play space...
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/photo_10226442_binary-finger-print-vector.html'>ilyaka1972 / 123RF Stock Photo</a>

11. 11
Context Location Time Me
+
The New Play Place
Users’ interactions change both
the meaning and the potential of
the traditional play space.
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/photo_15808991_website-navigation-icons-on-retro-labels-set.html'>redkoala / 123RF Stock Photo</a>

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Enabled by technology
to create a new
behaviour space.
(devices are just the beginning...)
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This is a play space.
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: http://jeffvlog.wordpress.com/2013/03/20/welcome-to-a-world-through-glass/
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This is a play space.
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: http://www.cgtrader.com/blog/wp-content/uploads/2013/05/Lukeville_2.jpg
14

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AND HERE.
And this.
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The playground for kids of all ages...
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/photo_15950592_ayuttaya-thailand-april-13-unidentified-people-celebrating-songkran-thai-new-year--water-festival-ch.html'>topten22photo / 123RF Stock Photo</a>
16

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Wolverines!
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Play itself is changing
(fun is just one element of the new play space, where disruption is now common place)
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It challenges reality...
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_8950417_silver-spining-top-isolated-on-white-background.html'>sgame / 123RF Stock Photo</a>

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It sparks imaginations...
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PHOTO CREDIT; <a href='http://www.123rf.com/photo_16834009_image-of-sparkling-stick.html'>vimax001 / 123RF Stock Photo</a>

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The imaginations of wolverines
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PHOTO CREDIT
21

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It inspires re-invention...
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_14437744_crumpled-paper-with-a-lightbulb-idea-concept-and-crumpled-paper-attempts-around-it.html'>timhester / 123RF Stock Photo</a>

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while unlocking and
creating new value...
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Forever changing the potential of
Right here, right now.
(and everything else along with it)
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Let’s Play.
Our session at SXSW won’t be all work and no play.
Or all talk for that matter.
It will be an immersive and interactive play session, where we’ll reveal and discover
together the disruptive power and potential of the right here, right now play space.
25

26. © 2013 Critical Mass, Inc. All Rights Reserved 26
Thank you for your consideration.
For more information, please contact:
Jon Toews (art)
jtoews@criticalmass.com
OR
Shannon McEvoy-Halston (science)
shannonm@criticalmass.com