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Grow Brand Camp 2014 - Successful Online Marketing

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Shannon Kinney
Shannon Kinney

The document discusses successful online marketing strategies. It emphasizes that the rules of marketing have changed due to social media radically changing how people consume information and how businesses promote themselves. It stresses the importance of creating engaging content and storytelling to build brands. Finally, it maintains that to be successful, one needs to view their social media presence as more than just marketing by also serving as a news outlet, customer service, main communication hub, promoter, concierge, cheerleader, and embodiment of the brand at all times.

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Successful Online Marketing Shannon Kinney Founder, Client Success Officer @shannonkin, @dreamlocal October 2014
The Internet, and social media in particular, have RADICALLY CHANGED the way people consume information and the way businesses PROMOTE THEMSELVES.
The rules of marketing HAVE CHANGED.
How BRANDS are built today AND WHY THEY MATTER
It’s not just about Social Media Marketing
The importance of CONTENT and STORYTELLING
The Key is to build ENGAGEMENT #notaonewaystreet
Facebook What does it take? Has to SPEAK to your audience
What does it take? A different point of view
What does it take? Listening
What does it take? CONNECTING #hashtags, RT, Like, Favorite, Reply
What are the primary networks? • Facebook: broad audience base, excellent networking • Google+: Must have for SEO • Pinterest: 70% women, long-tail value, weddings is a top category • Instagram: Reach younger, hipper audience • Twitter: Audience of influencers • YouTube: Second largest search engine in world • LinkedIn: Professional networking
Your Story IS CONTENT
Your Customer’s Story IS CONTENT
WHAT DOES IT TAKE to be SUCCESSFUL? Remember you are MORE than marketing You are: • A News outlet – content, photos, etc • Customer Service • Main communication hub • Promotion and PR • A concierge • Head cheerleader • THE BRAND • 24 X 7
#THANKYOU for this opportunity! QUESTIONS? shannon@dreamlocal.com (207) 593-7665 www.dreamlocal.com www.facebook.com/dreamlocal @shannonkin @dreamlocal #DreamTeam #Honeybadger

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Grow Brand Camp 2014 - Successful Online Marketing

  • 1. Successful Online Marketing Shannon Kinney Founder, Client Success Officer @shannonkin, @dreamlocal October 2014
  • 2. The Internet, and social media in particular, have RADICALLY CHANGED the way people consume information and the way businesses PROMOTE THEMSELVES.
  • 3. The rules of marketing HAVE CHANGED.
  • 4. How BRANDS are built today AND WHY THEY MATTER
  • 5. It’s not just about Social Media Marketing
  • 6.
  • 7.
  • 8.
  • 9. The importance of CONTENT and STORYTELLING
  • 10. The Key is to build ENGAGEMENT #notaonewaystreet
  • 11. Facebook What does it take? Has to SPEAK to your audience
  • 12. What does it take? A different point of view
  • 13. What does it take? Listening
  • 14. What does it take? CONNECTING #hashtags, RT, Like, Favorite, Reply
  • 15. What are the primary networks? • Facebook: broad audience base, excellent networking • Google+: Must have for SEO • Pinterest: 70% women, long-tail value, weddings is a top category • Instagram: Reach younger, hipper audience • Twitter: Audience of influencers • YouTube: Second largest search engine in world • LinkedIn: Professional networking
  • 16. Your Story IS CONTENT
  • 18. WHAT DOES IT TAKE to be SUCCESSFUL? Remember you are MORE than marketing You are: • A News outlet – content, photos, etc • Customer Service • Main communication hub • Promotion and PR • A concierge • Head cheerleader • THE BRAND • 24 X 7
  • 19. #THANKYOU for this opportunity! QUESTIONS? shannon@dreamlocal.com (207) 593-7665 www.dreamlocal.com www.facebook.com/dreamlocal @shannonkin @dreamlocal #DreamTeam #Honeybadger