2. Marketing tools

3.  Facebook get the most popularity in
Social Media Networking site in the UK
during 2013.
 16-24 years old social networking was
ranked as the most popular internet
activity with 93% during 2013.

4. Social Media tool

5. Campaign One
Flash mob

6.  Video /Viral marketing
 Get “clue” requiring immediate attention.
 the statue of the Duke of Wellington change traffic cone to
Scotland Police Horses dress.
 People may notice and discussion.
Why change???

7.  Flash mob location may choice George Square due to
famous landmark and it has been as a movie scene.

8.  The trucks outside are written “New Scotland Police APP
coming!!”
 Trucks suddenly driving into George square as an action
movie.
 Scottish Police Horses walking from those trucks.
 following numerous police men to group dance in the George
square.

9.  A crowd of onlookers have a attention with flash mob
campaign and upload pictures and videos to social
media.

10. Campaign Two
New Scotland Police APP Party
Target-18-25 age group

11. Social media –Facebook campaign
 Develop an application to prompt Facebook campaign
Invite your friends to join new Scotland Police APP Party.

12. Viral marketing
Celine
Lucas
Dora
Hope
Eric
Leona
Nahir

13.  After you invite your friends, you and your friends will get
The invitation card from new Scotland Police APP Party.
Social media –Facebook campaign

14.  At the activity scene, Police man or show girls wear
hot uniform holding signs with QR code.

15.  Participants using smart phone scan QR code
download APP the exchange a gift.

16. Campaign Three
Scotland Police Field day festival
Target:
 Family
 Children of Primary school(5-11)
 Second School(12-16)
 Young Adults/High Education(18-25)

17.  Hold Field day festival and set theme game stands to
related to New Scotland Police APP promotion.

18.  Build a campaign truck to prompt Scotland Police new app.
 and help participants downing and interactive with citizens how to
use new app.
 Find some sponsors(EG: Irn Bru. mobile operation) to hold Scotland
Police Field day festival.