1. Being a Health Literate
Consumer (3:04)
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2. A health literate consumer carefully
evaluates health products and
services.

3. health consumer
advertising
comparison shopping
warranty

4. Take Charge of Your Health
You can learn to make good consumer
choices.
Being a smart shopper is especially important
when it comes to making choices about health
products and services.

5. Making Informed Choices
It’s up to you, as a health consumer, to make
informed buying decisions.
Health consumer
Someone who purchases or uses
health products or services

6. Making Informed Choices
Probably the most important influence you need to
be aware of as a consumer is advertising.
Advertising
A written or spoken media message
designed to interest consumers in
purchasing a product or service

7. Making Informed Choices
Being a health-literate consumer means being aware of and knowing
how to evaluate hidden messages in advertising so you make informed
purchasing decisions.

8. Evaluating Products
There are two effective ways to sharpen your
consumer skills when buying health products:
Read product labels.
Do some comparison
shopping before you
buy.

9. Product Labels
The Product’s Name
Labels give you
important information
about what a product
contains.
Its Intended Use
Directions
Warnings
Manufacturer’s Information
The Amount
Active and Inactive Ingredients

10. Comparison Shopping
A second great tool for smart health consumers is
comparison shopping.
Comparison shopping
Judging the benefits of different
products by comparing several factors,
such as quality, features, and cost

11. Comparison Shopping
Here are some criteria to
consider when judging
health products and
services.
Cost and Quality
Features
Warranty
Safety
Other People’s Opinions
Consumer Organization
Product Ratings

12. Comparison Shopping
Before buying an expensive product, ask about the
warranty.
Warranty
A company’s or a store’s written
agreement to repair a product or refund
your money if the product doesn’t
function properly

13. Evaluating Information and Services
To evaluate health information or services, ask
yourself these questions:
Does this information come from a valid source?
Does the service come from a respected provider?
If the source is a Web site, who pays for the site? Is it
a reputable organization? What is the purpose of the
site?

14. After You Read
Reviewing Facts and Vocabulary
1. Who is a health consumer?
A health consumer is anyone who buys a
health-related product or service.

15. After You Read
Reviewing Facts and Vocabulary
2. How does comparison shopping make
you a smart consumer?
Sample answer: It allows you to get a goodquality product at a reasonable price; it allows
you to identify and obtain the features in a
product or service that you most want; it
ensures that you are buying safe products.

16. After You Read
Reviewing Facts and Vocabulary
3. Define warranty.
A warranty is a written agreement to repair a
product or refund your money if the product
does not function properly.