donorbadge is a social networking(Facebook/Twitter) application that increases awareness about giving to higher education institutions among its supporters.
5. Challenges How can I create a word of mouth momentum? How can I leverage the social networks of my constituents? How can I do all this without using up my staff time? How can I reach out to Younger constituents? “ My constituents are using social networks extensively, but I can’t reach out to them effectively”
6. Starting point : current donors and volunteers Leverage passionate constituents Empower them to create word of mouth campaigns Peer Influence Peer Pressure Increased outreach Better participation / New donors Young Alumni Giving
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9. Demo: Creating momentum for a challenge Online Giving website Institution Recent Donors and Volunteers Friends Donors
10. Useful across various Annual Giving components Challenge Reunion Campaigns Class gift Campaigns Athletics/Events Tickets & Marketing Annual Funds
11. What you can expect from donorbadge U. Notre Dame 40 clickthroughs on Dec 31, 2009 UC Berkeley Increasing no. of gifts 23 in Fall 2009, 48 until Apr 2010 UC Berkeley Acquired new donors worth > $1,000,000 in Life Time Value. 50% of all donors are new Elon University Hugely successful Ignite Challenge 100% increase in participation in 1 month 625 donors $205,000 Gen Y and Gen X donors New Donors Direct Benefits Indirect Benefits Indirect Gifts Increase in Awareness Staff time savings Data from Social networks Direct Gifts
14. Two flavors of donorbadge: Standard and Advanced Editions * Please note that features and pricing are current information as of May 20, 2010 and are subject to change at any time Category Features Standard Advanced Number of donorbadges per institution Setup and manage multiple donor badges for funds, challenges etc Social network sharing Publish to Facebook Newsfeed Publish to Twitter Publish to LinkedIn Peer-to-peer solicitation Invitation to Facebook friends Invitation by Email Invitation to LinkedIn contacts Number of donorbadges per donor Display of multiple donor badges in donor’s Facebook profile Channels Receipt page donorbadge Email receipt donorbadge Donorbadge for offline donors Analytics and Reporting Report with aggregate information Detailed donor information from Facebook such as name, email id Honor Roll – automated display of donors with pictures and gift history Donors can add/remove themselves from Honor Roll Display of Honor Roll in Institution’s Fan page
15. Questions? Contact [email_address] 510-623-0400 Proven and widely adopted Easy to set up Cost effective
