1. Introduction

Submitted by,
Shankar.s
BBA 3rd year sec 1
Roll no 61
GROUP 7 1

3. Vision
• To build India's finest business conglomerate by 2020
• Supporting education of underprivileged children
through Bharti Foundation

4. Mission
• “ We at Airtel always think in fresh and
innovative ways about the needs of our
customers and how we want them to feel. We
deliver what we promise and go out of our
way to delight the customer with a little bit
more”

5. BHARTI AIRTEL
 Bharti Airtel formerly known as Bharti Tele-Ventures
LTD (BTVL) is the largest cellular service provider in
India,
 with more than 252 million subscribers as of 2012
 Founded July 07, 1995
 founder(s)Sunil Bharti Mittal
 Headquarters New Delhi, India
 Key people Sunil Mittal (Chairman) & (MD)
 SANJAY KAPOOR (CEO)
5

6. History ……

7. History………
 In 2003, Airtel Subscribers exceed 3 million mark.
 In 2004, Bharti Cellular entered into license agreements to
provide cellular services in 6 new circles including Uttar
Pradesh (East), West Bengal & Andaman Nicobar, Orissa, Bihar
and Jammu & Kashmir.
 In 2005, BTVL unveil fixed line, broadband services
 In 2006 Airtel unveils Re 1 STD plans
 Sunil Mittal bags CEO of the Year award
 In 2010 Bharti Airtel submitted its bid for 3G spectrum, the
auction for which starts from April 9.

8. brand logo
GROUP 7 8

9. Taglines of brand
• Power to keep in touch (1995)
• Touch tomorrow (1999)
• Live every moment (2002)
• Express yourself
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10. o Headquarters
10

11. Organization structure

12. CMD's(Founder) Profile:-
 Sunil Bharti Mittal
 He started his career at a young age of 18 after graduating from
Punjab University in India and then he founded Bharti.
 Chairman & Managing Director
since October 2001
 Age: 54 years
 Today, at 54, he heads a successful enterprise, amongst the top 5 in
India, with a market capitalization of over US$ 40 billion and
employing over 30,000 people.
 He is an alumnus of Harvard Business School, USA.
 He has been conferred one of the highest civilian award –
Padma Bhushan.
 He has been conferred the degree of Doctor of Science by the G
B Pant University of Agriculture & Technology.

13. SERVICES FOR US
1. Mobile- Prepaid - Postpaid
2.Home Phones – Fixed Line - Fixed Wireless Phones
3.Broadband & Internet
4.Blackberry
5.Calling Cards
6.Wireless Internet – Data Card - USB Modem
7.Airtel Digital TV

14. GSM Subscribers Market share of Operators in Feb(2012)
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15. competitors
GROUP 7 15

16. Business Strength
 Current market share
 Brand image
 Brand equity
 Production capacity
 Corporate image
 Profit margins relative to competitors
 R & D performance
 Managerial personal
 Promotional effectiveness
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17. Financials worthiness
Revenue 416.03 billion (2012)
Profit 57.3 billion (2012)
Total assets 1,007.85 billion (2012)