1. Digital Graphics
Shania Carter

2. File Formats

3. Raster Graphics
• Give a definition of Raster Graphics
• Raster graphics are made up of bitmaps
• ‘bitmaps’ – made up of tiny little pixels of a section of
an image. They can distort if the colour is stretched or
made of a block colour.
• JPEG- used on the internet for most images
i.eFacebook, twitter because JPEG is the join
photographic experts group.
• Most phones use raster graphics because it is easier to
upload and share photos via facebook or Imessage.
• Raster loses quality with multiple edits due to
compression each time it is edited. The photo degrades
a little each time when opened and closed constantly.

4. Vector Graphics
• Give a definition of Vector Graphics
• Vector graphics can be used to create logos which
can be created as big or small as you like because
vector graphics have no loss in definition.
• This can be useful to create graphics to represent
a company, this is because there is no pixels in
the graphic and it can be as small as a business
card or as big as a billboard.
• Vectors are defined by a start and end points with
curves, points and angles between them.

5. JPEG
Stands For Joint Photographic Experts Group.
Used For Uploading and sharing photos on social
media. Pictures can be used from the
internet and are saved as a JPEG image.
Advantage Can be shared over the internet and social
networking sites easily because the images
off a phone or tablet will be part of the
JPEG group so everyone can access the
images with no big file download.
Disadvantage Pixels when compressed, each time
edited.
The images loose quality too and cannot
be stretched or enlarged due to the
pictures blurring.

6. TIFF
Stands For Tagged Image File Format
Used For Desktop publishing. Storing images.
Popular among graphic designers, also
used for professional photography
work.
Advantage Can save multipage documents, has
lossless compression, doesn’t lose any
quality when compressed.
This is considered the highest quality
format for commercial work.
Disadvantage Uses up a really big file, takes up a lot
of room if using a memory stick. TIFF
files are too large to send by email or
any other device, they also take a long
time to open (www.ehow.com)

7. PSD
Stands For Photoshop Document
Used For Used for manipulating images, on front
covers of magazines, this also supports
transparency on an image. Saves layers if
someone were to edit it.
Advantage Magazine companies or model agencies
can manipulate/change an image to
promote their company. Using PSD
supports transparency.
Disadvantage Uses big files which will slow down the
computer
Can only be accessed by another person if
they have downloaded Photoshop. Mobile
phones will not open the image.

8. AI
Stands For Adobe Illustrator Art
Used For Logo creation in companies, can be scaled
A5 or A3. Opening PDF files. Updates
similar to photoshop, with a tracer.
Advantage No loss in definition can be printed on
small business cards or billboards. (Yahoo
answers) perspective drawing, variable
widths, bristle brush, enhanced strokes,
shape builder, multiple artboard
enhancements, crisp web graphics.
Disadvantage Limited software can’t be changed by
another person who it is sent to. Can be
complicated if not practised, most people
don’t get to grips with the fill and
transparency sections.

9. 3DS
Stands For 3D Studio.
Used For Used in 3D filmse.g children’s animations,
TV programmes, also used in creating
animated characters.
Advantage Powerful programme.
Can be used in modelling art and
animations.
Good for game designers.
Used for movie imaging and animation
creation.
By using 3DS, gaming will become more
advanced by using 3D software.
Disadvantage Very complicated to use.
Need a lot of mathematical and art skills
Software is expensive.
3DS software can be very hard to use.
Once a particular version of the software is
downloaded, technology will move on and

10. Digital Graphics
Images

11. Shape Task

12. Evaluation
What did you like about your image? It was the first time using
photoshop and I thought I warped the body really well and also
matched the skin colour. I think I got the body shape spot on because
the ears, body and especially trunk were very tricky, I covered the
shape very well and the elephant looks quite realistic, in terms of the
way his trunk was warped and the body.
What would you improve if you did it again? Concentrate more on the
eyes, the feet and trunk. I would be more tighter when warping the
trunk as you can still see the elephant picture behind the warping. I
would also pay more attention when trying to warp the tail because it
looks silly and lazy, therefore not fitting in with the rest of the picture.

13. Rotoscope

14. Evaluation
What did you like about your image? The hair, skin colour and fine details of the face
all look really similar to the actual photo. In the photo of Steven Gerrard, I liked that
I had got the liverbird similar as that was the trickiest part. I liked the way Elvis was
sat on the photo as it gave me a chance to show off, and learn the finer parts of
rotoscoping. The reason that I didn’t include his eyes is because I wanted to
emphasis on his lips because when he posed in photo’s the lips stood out.
What would you improve if you did it again?
Be more tighter when cutting out things like the ears and on the hairline. I would pay
more time to the details on his face and again, being tighter when it comes to cutting
out parts of his face. If I was doing the Elvis graphic again, I would have found
different ways to rotoscope parts of his body. The left arm was quite tricky to do
because his right hand was over the left arm and it didn’t fit in when I tried to
rotoscope his left arm.

15. Text Based

16. Evaluation
What did you like about your images? On my second text based image, I liked that I
had put a strong coloured picture behind the text and made sure the picture of the
guitar, fit into the words to make it signify Bob Marley who played a similar guitar
and spoke the quote. My best image has to be “Without music, life would be a
mistake” My favourite band is called JLS and one of their song titles is Everybody In
Love. I would have liked to put a picture of the band behind the text but it wouldn’t
show their faces so I opted for a love heart instead which symbolises love.
What would you improve if you did it again?
I would add a gradient to the first imager or maybe a filter effect to make it stand
out, I would also find a better font to show the significance of the message. If I was
to do these images again, I would make them look less simple, because two of the
images look quite plain. Again I probably would have added a gradient to make the
picture and the text e.g. scruffy, for the text “my life is a message.”

17. Logo Creation

18. Evaluation
What did you like about your image? I really like the filer effect on the camera and I
like way the print based media wording has fallen into place on the camera. I
enjoyed experimenting with the gradients and different filter effects because I could
choose one look that made my image stand out, and be made unique to me. I like
the bubblewrap effect I used because it hides the man in the background and just
shows what I wanted, the camera and the wording. The Army font and the bubble
wrap text go together because the logo was created to show the course- Print Based
Media and therefore, the filter effect makes the wording stand out which I wanted.
What would you improve if you did it again?
I would choose a different picture other than a camera to represent print based
media because a lot of people used a camera and it doesn’t look original. I would
have put the wording in a different colour to make the wording stand out even more.

21. T-Shirt Designs

22. Mood board of designs you like

23. Idea Generation

24. Mood board of chosen idea

25. Proposal
Dimensions
2400 by 3200pixels.
Content
My t-shirt focus is going to be on sport-Football. The main idea of the t-shirt is to
create a rotoscoped image of Lionel Messi and have the sentence printed “La Liga
ruled by number 10”. My shirt will be colourful and I will be particularly focusing on the
yellow number ten, his skin and hair colour. His signature celebration will be included
on the design, he is the most famous footballer in the world and lots of
teenagers/adults are interested in t-shirt designs of him. As the picture of Messi’s
celebration of him, is him pointing up to the sky when it is raining I will include “La Liga
ruled by number 10” in the sky, like he is pointing up to it.
Export Format
PNG
Advantages; Compatible with redbubble, can save transparency and lowered opacity.
Disadvantages; Large file size, takes longer than JPEG to save files, PNG images do not support animation.

26. Proposal
Deadline
Monday Tuesday Wednesday
Schedule
Audience
My audience will be teenagers because young teenagers look up to Lionel Messi as
a hero as he is considered “the greatest player in the world” also my t shirt design
would be aimed at 12/13 year olds as he is there inspiration, in learning new skills
in football etc.

27. Digital flat plan
La Liga ruled by number 10
Arms, body and
hair
rotoscoped, not
including
name, emphasis
on number.
fingers pointing
up to the quote.
find a match
for Messi skin
colour on
rotoscope.
Put a stand out
effect on the
quote to make it
mean something.
Quote will link, when I emphasis on the
number 10, he is recognised most by the
number 10 shirt.
Name on the shirts
are yellow, effect of
the circle shows, like
something closing in,
like he is almost that
person everyone
aspires to be.
His
celebration
shows us he is
pointing up to
the sky, to say
thank you to
god for giving
him this
opportunity
to play
football.
Lionel Messi is
an idol to many
young
teenagers,
boys and girls,
this is why I
hope many
youngsters will
be attracted to
this shirt. As he
is very popular
in the football
world.
Printed on a
black vest.

28. Final design

29. Peer Evaluation
What are the strengths of the final image?
• It’s a clear image that goes well with the background
• It’s creative
• It appeals to it’s audience
What could be developed if the image was repeated?
• I don’t personally understand the reference – could be
a bit more clear
• The design could be a bit better in terms of rotoscoping

30. T-Shirt Evaluation

31. Does your final product reflect your
original intentions?
• Compare your planning/digital flat plans/ storyboards
to your final product
• I think my product reflects my original intentions
because I knew I wanted to make a t-shirt that was
linked somehow with my passion for football. I was
focussed on creating a shirt that girls and boys/ adults
could wear because it is associated with football and I
think that I have achieved this. My digital flat plan
shows a lot in my t-shirt design because the majority of
the things I explained on there reflect on the t-
shirt, especially as I knew exactly what picture I wanted
to use.

32. Is your product suitable for your
audience?
• Reference your proposal
• Give an audience profile and describe suitability in reference to content
• Yes, I think that my product does well for my target audience. I wanted to make
sure that young teens bought my shirt. I created the shirt appealing to young
teenagers, because the graphic shows Lionel Messi’s favourite celebration and
young teenagers, especially the ones who are playing football, copy this
celebration. A lot of 13 year olds are starting to watch other leagues play, other
than Premier League, such as La Liga, as Messi plays in La Liga, I thought it would
be important to include it on the shirt. In my proposal I stated that, the
importance to create a shirt about Lionel Messi is because he is the best player in
the world. I know a lot of young teenagers will agree with me on this because with
new gaming coming out and new videos posted online, they get to see everything
that he can do i.e. tricks and skills. This is why I think my product is suited to the
market of 13 and 14 year olds. I think it is important at that age to realise football
is not a thing but somebody’s passion, and the way that Messi celebrates in the
picture shows that he is pointing up to the sky and thanking God for giving him the
opportunity to play great football, and I think the young teens of today appreciate
now that we can watch great players, such as him, without travelling. So I think
this t-shirt is perfect because they can show off their appreciation for football, and
the player.

33. What do you like/dislike about the
techniques you have used?
• Reference specific tools you used with images
• The tools that I have used for the images are
rotoscope, colour overlays and text. The graphic was
mainly using rotoscope and I liked using this tool
because it is something I have now got used to and can
use it with better ease. I also liked using the colour
overlay because it matched skin tones and hair colour
almost perfectly. The only thing I disliked about the
techniques I was using was the text. I wanted to import
a font that had a bit of a Spanish feel to it. The font I
did use, was a gothic font. However now the font is on
the t-shirt it looks better than I thought it would do
and makes the t-shirt look even better.

34. What do you like/dislike about how
your final product looks?
• The only thing I disliked about my final product was that I
wanted to get the stripes on his shirt absolutely on point,
however the image I had chosen restricted me from doing
this so I only put a few stripes on his shirt which still looks
good. I like the fact that my product is near enough exact
my digital plan. The picture and the wording looks brilliant
on the shirt because, I wanted the wording up above the
graphic to make it look like Messi was pointing up to “his
title”. I like that the rotoscope actually made the graphic
look quite realistic and the skin tone and hair look nice. I
like that the rotoscope on the number 10 and his name
look similar to the photo, and it was quite tricky for me to
do so I am proud that it looks similar as that I what I
wanted to achieve.

35. Why did you include the content you
used?
• Images, fonts, effects, colours
• The font I used what a gothic font. It didn’t look too
dull and it suits the message I included on the graphic.
• I only used one image of the celebration because I only
wanted to show the best picture of the famous
celebration and this was the best image that could be
rotoscoped.
• The colours I used are the Barcelona club colours. The
t-shirt consists of red, blue and yellow, as I wanted to
make the picture look as close to reality as possible, I
wanted to make sure that the colours on the shirt
stood out and showed everyone exactly what shirt it is.

36. What style have you employed in your
products?
• Discuss influences/ existing products
• What visual style does your work have and why did you choose it?
• I researched different graphics on RedBubble that included football
and Lionel Messi. There wasn’t a graphic like the one I wanted to
create so that gave me the go ahead to create something different
to any of the shirts on the site. I opted to put the graphic on a black
shirt because the graphic is brightly coloured. The black shirt then
emphasises the colours and it will stand out on the site to different
buyers. Most of the graphics on RedBubble included Lionel messi’s
face, therefore I wanted to create something different and use his
celebration, which meant expanding the emphasis on his name and
number because it was showing the back of him.

37. What were the strengths and weaknesses
of the pre-production and planning
• How did the planning and research help
• Reference specific examples
• The planning and research helped a lot because it allowed me to
find a graphic that was suitable for what I had in mind. The research
also helped because I could find out how other people had created
their designs and what techniques I could use similar to get the end
product I wanted. The planning helped massively because I was
able to give myself time to concentrate on thinking the fonts,
wording and graphic though. The planning also let me expand my
ideas and think of other ways I could turn my passion of football
into a t-shirt design.

38. Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
Left arm, looks invisible
because I didn’t try hard
enough to find a way
around doing it. Tighter
around the jaw line, neck
and hair. Like that his
hair is exactly like the
picture and his lips are
stood out. I spent a lot of
time working on his shirt
and it has paid off
because it looks tighter
around the right arm and
the rest of the shirt looks
very tight too. Next time
I would

39. Peer Feedback
• Summarise peer feedback and discuss
– Responses you agree with
– Responses you disagree with