A quick summary of a survery of media planners and buyers conducted in May, 2008 by Balihoo, a company that builds software for media buyers and planners.

2. Are Media Buyers Using RFP Software Tools? More than 80% of media buyers do not use any software tools to assist them in the RFP process

3. Are Media Buyers Satisfied? 3.3 % Very Satisfied 13.1% Somewhat Satisfied 3.3% Not Satisfied Of the less than 20% of media buyers that utilize software tools for the RFP process, the vast majority are not completely satisfied with their current solution

4. What’s Bothering Media Buyers? How satisfied are media buyers with their current RFP process? On average, less than one-fourth of media buyers are very satisfied with their current RFP process. The overwhelming majority see room for improvement.

5. Are Media Buyers Happy? How satisfied are media buyers with the post-RFP process? Analyzing Responses Negotiating with Media Sellers Building Plan (Presentation Ready) Generating & Sending Insertion Orders