In the spirit of the theme of this session, I would make an argument that we may be moving slightly away from the microcelebrity and heading towards something I’m calling the nanocelebrity. I originally made the argument that a nanocelebrity was defined an individual who was using social media, had a smaller audience than the microcelebrity (somewhere between 600 to 1,000 people) and would tailor their content around a field of niche information and know how to explain that field to their audience.

1. Nanocelebrity
How to Combine Expertise with Voice

2. The post post-
modern is the first
point we need to
discuss.

3. The three main
areas that help me
define an celebrity
in any area would
be personality, reach
& content.

4. Martin Luther could
be described as the
first “mass
communication”
celebrity.

5. “With 15 minutes
you too can be a
microcelebrity.”

6. Moving away from
the microcelebrity
and heading
towards the
nanocelebrity.

7. Content helps drive
expertise to the
voice of the user
through the
creation of
conversations.

8. The “social media
guru” is not your
friend.

9. Nanocelebrities
have niche appeal to
a specialized
audience.

10. You can not out
ESPN, ESPN.

11. Three exemplars of
the different status
of celebrity.

12. Nanocelebrity as
opinion leader,
content creator &
organic intellectual.

13. The first system to focus on
are the microblogs.

14. The second of the
systems would be
the traditional
online social
network.

15. The third type of
systems are the
content creation
platforms.

16. The road to
become a
nanocelebrity
is not easy

17. But, there is value in
the work being
done by the
nanocelebrity

18. My thanks to Andrea Baker, Alan Middleton
& Terri Senft for their input and knowledge.
Their advice helped me shape this research.