Discover why it’s critical that prospects find you. In The Follow-Up MLM training, you’ll unlock the key to developing your follow-up strategy that leads to online marketing success. You won’t believe 4 shocking follow-up statistics – but they’re true. Discover why many marketers fail online and how you can avoid following in their shoes.

1. MLM BUSINESS INSANITY
© MLM Business Insanity
MLM TRAINING LOUNGE

2. BUILDING 3
THE RELATIONSHIP
BE VALUABLE
Posi%on
yourself
by
providing
valuable
informa%on
and
solu%ons.
Giving
and
not
taking.
Give
without
being
desperate
for
a
sale.
© MLM Business Insanity

3. THE KEY IS 4
CONSISTENT VALUE
CONSISTENT VALUE
By
providing
consistent
value
to
a
rela%onship,
your
prospect
will
grow
to
"know,
like
and
trust"
you.
Email
auto-­‐responder
campaigns
© MLM Business Insanity

4. THE KEY IS 5
CONSISTENT VALUE
WANT TO GET PAID?
"We
get
paid
for
bringing
value
to
the
marketplace.
It
takes
:me
to
bring
value
to
the
marketplace,
but
we
get
paid
for
the
value,
not
the
:me."
-­‐
Jim
Rohn
© MLM Business Insanity

5. BUILDING YOUR 6
EMAIL CAMPAIGN
FOLLOW-UP EMAILS
You
do
not
want
to
say
"hello"
and
then
the
next
day
say
"buy
something
from
me."
Over
deliver.
Period.
© MLM Business Insanity

6. BUILDING YOUR 7
EMAIL CAMPAIGN
FOLLOW-UP EMAILS
Avoid
pitching
all
the
%me.
This
is
not
value.
© MLM Business Insanity

7. BRINGING 8
THE VALUE
BRING SOLUTIONS
Deliver
content
about
solving
your
prospect's
"problem,"
NOT
a
sales
pitch
to
buy
your
product
or
service.
Your
prospects
are
not
going
to
buy
products
or
services,
however,
they
will
buy
solu%ons
to
their
problems.
© MLM Business Insanity

8. BRINGING 9
THE VALUE
"Nobody
who
bought
a
drill
wanted
a
drill.
They
wanted
a
hole.
What
this
means
for
you
is
that
instead
of
offering
informa:on
about
drills,
you
should
be
delivering
informa:on
about
making
holes."
-­‐
Perry
Marshall
© MLM Business Insanity

9. UNDERSTAND 10
THE FOLLOW-UP
SOME SHOCKING STATISTICS
• Email
marke-ng
has
a
2x
higher
ROI
than
cold
calling,
networking
or
trade
shows.
© MLM Business Insanity
Source:
Marke%ngSherpa
• Nurtured
leads
make
47%
larger
purchases
than
non-­‐nurtured
leads.
Source:
The
Annuitas
Group
• ARer
a
presenta%on,
63%
of
aSendees
remember
stories.
Only
5%
remember
sta-s-cs.
Source:
Chip
&
Dan
Heath,
Authors
• 80%
of
sales
require
5
follow-­‐up
calls.
44%
of
salespeople
give
up
aRer
1
follow-­‐up.
Source:
The
Marke%ng
Donut

10. THE RELATIONSHIP 11
EMAIL CAMPAIGN
3 STEPS FOR YOUR EMAIL CAMPAIGN
1. It's
important
that
you
view
your
follow-­‐up
as
rela%onship
building
and
provide
value.
2. Yes,
you
do
want
to
put
your
product
or
service
offer
in
the
follow-­‐up.
But
provide
at
least
8
emails
with
valuable
content
BEFORE
you
insert
your
offer.
3. You'll
need
to
review
your
email
campaign
sta%s%cs
and
make
adjustments
as
you
go.
© MLM Business Insanity

11. WHY MANY MARKETERS 12
FAIL ONLINE
Many
marketers
fail
online
because
they
are
simply
going
for
the
sale
and
not
the
rela%onship.
They
aren't
consistent
in
delivering
value
and
they
don't
follow-­‐up.
Ul%mately,
only
you
are
responsible
for
your
success
online.
• Understand
who
your
ideal
customer
is
• Write
your
vision
and
goals
down
• Provide
valuable
solu%ons
to
your
ideal
customer's
problems
• Deliver
consistent
and
valuable
content
• Drive
targeted
traffic
• Follow-­‐up
© MLM Business Insanity

12. THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 13
COMPLIMENTARY TRAINING
AVAILABLE AT:
MLMBUSINESSINSANITY.COM
© MLM Business Insanity