Retail District Experience Guide
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This document discusses how to create a successful retail district experience. It emphasizes that attracting regional visitors and connecting with the local neighborhood are important. The public realm, like sidewalks, bike infrastructure, and street parking, should enhance the walking experience. A storefront's window display is also crucial for giving customers a good first impression from the street. Considering complementary businesses and how products can add to the overall district experience is key.
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Retail District Experience Guide
- 1. Retail Details for Walkable Districts Contributing to the District Experience
- 4. Region How can we build a district experience that attracts regional visitors?
- 8. Neighborhood Am I connected with the people and resources around me?
- 10. INSTITUTIONS Urban neighborhoods have anchor institutions and organizations that relate to businesses.
- 13. 2000 2009 2015 2017 1,600 3,200 4,500+ Downtown OKC Housing Residents have daily needs and are likely to dine and shop. Thousands of new permanent residents are moving to downtown Oklahoma City each year.
- 14. 1998 2006 2015 2017 1,200 2,200 4,000 + Downtown OKC Hotels Hotel visitors are extremely likely to dine and shop.
- 17. Street What should I be advocating for in the public realm?
- 26. Where do your employees park?
- 28. CONVENTIONAL The best retail locations have high traffic counts. A certain percentage of passing traffic will turn into my strip mall. x% x% my shop
- 30. URBAN The best retail locations are places people want to spend time. The quality of the district experience will attract people to my store. my shop my awesome neighbor delicious restaurant nice place to sit good people-watching
- 31. THE DISTRICT EXPERIENCE The human scale is the most important. 4 feet per second 20 feet per second 50 feet per second
- 32. THE DISTRICT EXPERIENCE maximizes the potential of each customer interaction. District 1 25k vehicles/day 4 lanes Fast traffic Poor walkability 41% 22% 75% District 2 14k vehicles/day 2 lanes Fast traffic Poor walkability District 3 8k vehicles/day 2 lanes Slower traffic Great walkability Source: iqc.ou.edu
- 33. ADVOCATE Advocate for street elements that build a district experience. • Comfortable sidewalks • Bicycle infrastructure • Trees and landscaping • Street furniture • Wayfinding maps • Short crossing distances • Low speeds • On-street parking • Shared parking lots • Quality parking lots
- 41. Storefront What does a customer experience when they see my space from the street?
- 54. 1. Park
- 55. 2. Walk
- 56. 3. Photograph
- 57. 4. Approach
- 58. 5. Examine
- 59. 6. Apply
- 60. Shop What does all of this mean for the products and services I offer?
- 67. Region Neighborhood Street Storefront Shop How can we build a district experience that attracts regional visitors?
- 68. Region Neighborhood Street Storefront Shop Am I connected with the people and resources around me?
- 69. Region Neighborhood Street Storefront Shop What should I be advocating for in the public realm?
- 70. Region Neighborhood Street Storefront Shop What does a customer experience when they see my space from the street?
- 71. Region Neighborhood Street Storefront Shop What does all of this mean for the products and services I offer?
- 72. Allison Barta Bailey Urban Retail Specialist, Price Edwards & Co. abailey@priceedwards.com @shopcrawlr Shane Hampton Interim Director, OU IQC shanehampton@ou.edu @shanehamp