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Experiential Design as a Business Value Driver Part I
1.
- Albert Einstein “Knowledge
is Experience everything else is just Information”
2.
The 2.5LB mass in
our heads is an experience machine
3.
WE MUST ACCEPT A
lot happens that is subconscious non verbal and out of reach of the consumer
4.
So asking consumers
about their experiences after the fact IS JUS ET NOIS
5.
and design is
the most difficult experience to articulate
6.
but because design
is one of the most important business drivers
7.
businesses must focus
on it with the added value & knowledge from consumer neuroscience
8.
3 Neuro Principles
of Experiential Design self conceptualisation self observation active participation & real experience
9.
active participation & real
experience stimulates all the senses
10.
self observation provides consequential reflection
11.
self conceptualisation is thought provoking
12.
EXPERIENTIAL DESIGN to address a
real problem
13.
THE FACTS talk on
a mobile phone while driving and you are 4 TIMES more likely to CRASH than if you don’t
14.
8 0 %OF
DRIVERS TALK ON THEIR MOBILE
15.
YOUNGdrivers are most AT
RISK
16.
THE BRIEF: Apply Principles
of Experiential Design create a social marketing campaign target young drivers & mobile phone use
17.
THE CHALLENGE: Find a
channel that enables driving and mobile phone use
18.
THE INGREDIENTS a car a
phone
19.
THE SOLUTION A driving
game never seen before
20.
THETWIST An incoming call
during game play
21.
THE REVEAL Answer the
call and receive a safe driving message fromVIC Roads
22.
THE END
23.
OVER 40,000 DOWNLOADS OVER 2,200REVIEWS ONE
OF 2009’SMOST POPULARFREE APPS 1,000’s of SOCIAL MEDIA SITES NATIONAL & INTERNATIONAL MEDIA HEADLINES RANKED 2nd MOST POPULAR RACING APP
24.
25.
26.
Dr Shane G
Moon
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