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- Albert Einstein
“Knowledge is Experience
everything else is just
Information”
The 2.5LB mass
in our heads is
an experience
machine
WE MUST ACCEPT
A lot happens that
is subconscious
non verbal
and
out of reach
of the consumer
So asking consumers about their
experiences after the fact
IS JUS ET NOIS
and design is the most
difficult experience
to articulate
but because design is
one of the most
important
business drivers
businesses must focus on it
with the added value &
knowledge from
consumer neuroscience
3 Neuro Principles of
Experiential Design
self conceptualisation
self observation
active participation & real experience
active participation &
real experience
stimulates
all the senses
self observation
provides consequential
reflection
self conceptualisation
is
thought provoking
EXPERIENTIAL
DESIGN
to address a real
problem
THE FACTS
talk on a mobile phone
while driving and you
are 4 TIMES
more likely to
CRASH
than if you don’t
8 0 %OF DRIVERS
TALK ON
THEIR MOBILE
YOUNGdrivers are most
AT RISK
THE BRIEF:
Apply Principles of
Experiential Design
create a social
marketing campaign
target young drivers
& mobile phone ...
THE CHALLENGE:
Find a channel that enables
driving and mobile phone use
THE INGREDIENTS
a car
a phone
THE SOLUTION
A driving game
never seen before
THETWIST
An incoming call during game play
THE REVEAL
Answer the call and receive a safe
driving message fromVIC Roads
THE END
OVER 40,000
DOWNLOADS
OVER 2,200REVIEWS
ONE OF 2009’SMOST POPULARFREE APPS
1,000’s of SOCIAL
MEDIA SITES
NATIONAL &
INTERN...
Dr Shane G Moon
Experiential Design as a Business Value Driver Part I
Experiential Design as a Business Value Driver Part I
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Experiential Design as a Business Value Driver Part I

15.900 Aufrufe

Veröffentlicht am

Keynote address to over 400 business leaders in Australia & New Zealand

Veröffentlicht in: Business, Technologie
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Experiential Design as a Business Value Driver Part I

  1. - Albert Einstein “Knowledge is Experience everything else is just Information”
  2. The 2.5LB mass in our heads is an experience machine
  3. WE MUST ACCEPT A lot happens that is subconscious non verbal and out of reach of the consumer
  4. So asking consumers about their experiences after the fact IS JUS ET NOIS
  5. and design is the most difficult experience to articulate
  6. but because design is one of the most important business drivers
  7. businesses must focus on it with the added value & knowledge from consumer neuroscience
  8. 3 Neuro Principles of Experiential Design self conceptualisation self observation active participation & real experience
  9. active participation & real experience stimulates all the senses
  10. self observation provides consequential reflection
  11. self conceptualisation is thought provoking
  12. EXPERIENTIAL DESIGN to address a real problem
  13. THE FACTS talk on a mobile phone while driving and you are 4 TIMES more likely to CRASH than if you don’t
  14. 8 0 %OF DRIVERS TALK ON THEIR MOBILE
  15. YOUNGdrivers are most AT RISK
  16. THE BRIEF: Apply Principles of Experiential Design create a social marketing campaign target young drivers & mobile phone use
  17. THE CHALLENGE: Find a channel that enables driving and mobile phone use
  18. THE INGREDIENTS a car a phone
  19. THE SOLUTION A driving game never seen before
  20. THETWIST An incoming call during game play
  21. THE REVEAL Answer the call and receive a safe driving message fromVIC Roads
  22. THE END
  23. OVER 40,000 DOWNLOADS OVER 2,200REVIEWS ONE OF 2009’SMOST POPULARFREE APPS 1,000’s of SOCIAL MEDIA SITES NATIONAL & INTERNATIONAL MEDIA HEADLINES RANKED 2nd MOST POPULAR RACING APP
  24. Dr Shane G Moon

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