Social Sales Training Summary: The Social Selling Intensive is an in-depth results focused program that will help you integrate social selling strategies with winning sales processes used by leading sales organizations globally. • How to target the right client (online and offline) to maximize your return on sales efforts • How to use social media and Social CRM to find new business, amplify your personal brand and improve your career prospects • Step-by-step processes for using LinkedIn, Facebook and Twitter to unlock business networks and beat the competition • Powerful questions that help you close more and larger deals • How to beat the competition with relationship selling • 13 proven strategies to becoming a master networker

2. Forget “social media”
let’s just call it talking
to customers

3. 1. You have hired morons – even if you trained
them they would just be motivated morons.
2. You have so much profitable business that
you couldn’t handle any more
3. Your product is substandard
4. Your company and culture have major
issues
5. You haven’t or will not equip them

4. 1.
2.
3.
4.
5.
It’s not marketing it’s
talking to customers
It adds to value added
frequency versus just
sales touch-points
It opens up new channels
It can save time
Load balance your
branding – we all become
ambassadors
6.
Immediate data instead of
compiled and stale data
7. It makes them almost as
smart as your customer
8. You can see the activity
9. It builds a passive pipeline
and makes projections
easier It builds a fence
around the customer
10. It elevates sales people
above pitch artist to
trusted advisor

5. “… is about creating an
environment where an act of
faith can take place”

6. • Value added frequent contact consistently
over time.
• More value and more time means more
trust

16. #1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to
community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through influencers and
community

20. 1. @Spam
2. Ask for Follow
3. Follow, unfollow, foll
ow unfollow
4. Over automate
5. Pretend You’re a
rockstar
6. Be an egg
7. Ignore messages
8. Forget your manners
9. Pick fights
10.Too much of a good
thing
11.Auto-dm

21. 1. Full profile optimized
for multiple screens
2. Post daily (many
times)
3. Say thank-you
4. Follow-back
5. Build a tribe
6. Give to receive
7. Measure with
Hootsuite
8. Get mobile
9. Have a content
formula
10.Become an expert
curator

22. Twitter
Formula
1.
2.
3.
4.
5.
6.
7.
8.
Morning Quote
Post Content
Post Some Tips
Retweet
Thank and Follow
Help Someone
Get Social
Connect with Influencers

24. •
•
•
•
Search.Twitter.com
Mention.net
Linkedin.com/Signal
Customer/Community blogs and social
networks
• Competitor/Industry news, blogs, and
social networks

34. SCRM
Social
email
Values
Preferences
Data
Relationship
History
Business Intel
Personal Intel
360 view
SCRM

35. •
•
•
•
•
•
Sharing Tools
Industry Blogs
Geographic and Vertical Specific News
Experts list
Zite
Linkedin.com/Signal

40. 1. Be referable don’t gather contacts or pressure
for referrals
2. Be interested not interesting
3. You can’t have 200 best friends – prioritize
4. Add value with your network
5. Bank your equity (with the right people)
6. It’s a small town

41. Map and seek out the “white hot center”
The more you give the more you get
Do your due diligence before you refer
Keep Promises, Follow-through
Be seen
Step it up every year – build your
community
13. It’s an asset and it takes time to build.
Invest.
7.
8.
9.
10.
11.
12.

42. Socialized.me/ssi
@ShaneGibson
@AnthonyCaridi
@mitchyballen
#SocializedCamp