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Using Social Media for Business Intelligence and Prospecting

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Shane Gibson
Shane Gibson

Social Media Monitoring Portion of Shane Gibson's presentation on social crm with CRM Magazine and CDC Software.

BusinessTechnologie
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Using Social Media for Business Intelligence and Prospecting
Business Intelligence • The top sources for real-time intelligence on the web • Free or nearly free social media and web monitoring tools you can use • How to use the information and intelligence you gather.
Tweets tell the future • Computer scientists studied 3 million tweets • 25 movies (including Avatar) • Tweet frequency could be used to accurately predict the box office takings • Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
Blog.suggestionbox.com
Real-Time Feedback
Score Keeping?
Stakeholder Spotting
Listening • http://Search.twitter.com • http://Google.com/alerts • http://Blogsearch.google.com • http://www.linkedin.com/signal/ • http://twazzup.com • http://facebook.com/search
Twitter Search (Local)
Google Alerts
Blogsearch.Google.com
Linkedin.com/Signal
How to win • Realize that marketing and branding is a conversation • Monitor and respond in real-time • Turn fans into advocates by engaging them • Stay in the game

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