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With @ShaneGibson
1. Your social graph impacts closing deals and
generating leads.
2. Become an expert content curator, build
credibility & influence
3. Social search and monitoring to find opportunities
and gather business intelligence.
4. Using Hootsuite and social CRM to make social
networking easy and profitable to manage.
“… is about creating an
environment where an act of
faith can take place”
• Value added frequent contact consistently
over time.
• More value and more time means more
trust
81% of all conversion business
happens after the 5th value added
contact.
@Keenan
“It’s not about
B2B or B2C it is
really about
person to
person.”
@JeffBooth
Owned?
Earned?
Paid?
Build Your
Own ATM
Nano-Markets
CATEGORY
USERS NON-USERS
RETAIN DEVELOP REGAIN GAIN
A
Absolute
B
Beneficial
C
Convenient
High Yield
& Larger
Investment
Lower Yield
& Smaller
Investment
Pro-Active &
High Relation-
ship Selling
Passive &
Lower Rela-
tionship Selling
The ABC‘s of Targeting
Calls
1st
2nd
3rd
4th
5th &
Onward
Converted
2 of 100
3 of 98
4 of 95
10 of 91
81 of 81
Percentage
2%
3%
4%
10%
81%
(100 Competitor’s Clients Converted)
• Search.Twitter.com
• LinkedIn.com/Signal
• LinkedIn Groups
• Personal Facebook Interest Lists
• Google Alerts
• Sharing Tools
• Industry Blogs
• Google Alerts
• Geographic and Vertical Specific News
• Experts list
• Zite
• Linkedin.com/Signal
• Set a recurring appointment with “A”
category connections.
• Curate great content to stay on their radar
• Proactively build lists and interact
• Monitor search tools and Hootsuite
• Tie it all together with Nimble or SCRM

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Paladin Security - Crush your Sales Quota with Social Media

  • 2. 1. Your social graph impacts closing deals and generating leads. 2. Become an expert content curator, build credibility & influence 3. Social search and monitoring to find opportunities and gather business intelligence. 4. Using Hootsuite and social CRM to make social networking easy and profitable to manage.
  • 3. “… is about creating an environment where an act of faith can take place”
  • 4. • Value added frequent contact consistently over time. • More value and more time means more trust
  • 5. 81% of all conversion business happens after the 5th value added contact.
  • 6.
  • 8. “It’s not about B2B or B2C it is really about person to person.” @JeffBooth
  • 9.
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  • 12.
  • 13.
  • 15.
  • 16.
  • 17.
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  • 20. CATEGORY USERS NON-USERS RETAIN DEVELOP REGAIN GAIN A Absolute B Beneficial C Convenient High Yield & Larger Investment Lower Yield & Smaller Investment Pro-Active & High Relation- ship Selling Passive & Lower Rela- tionship Selling The ABC‘s of Targeting
  • 21. Calls 1st 2nd 3rd 4th 5th & Onward Converted 2 of 100 3 of 98 4 of 95 10 of 91 81 of 81 Percentage 2% 3% 4% 10% 81% (100 Competitor’s Clients Converted)
  • 22. • Search.Twitter.com • LinkedIn.com/Signal • LinkedIn Groups • Personal Facebook Interest Lists • Google Alerts
  • 23.
  • 24.
  • 25. • Sharing Tools • Industry Blogs • Google Alerts • Geographic and Vertical Specific News • Experts list • Zite • Linkedin.com/Signal
  • 26.
  • 27.
  • 28.
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  • 33.
  • 34.
  • 35.
  • 36.
  • 37. • Set a recurring appointment with “A” category connections. • Curate great content to stay on their radar • Proactively build lists and interact • Monitor search tools and Hootsuite • Tie it all together with Nimble or SCRM