2. 1. Your social graph impacts closing deals and
generating leads.
2. Become an expert content curator, build
credibility & influence
3. Social search and monitoring to find opportunities
and gather business intelligence.
4. Using Hootsuite and social CRM to make social
networking easy and profitable to manage.
3. “… is about creating an
environment where an act of
faith can take place”
4. • Value added frequent contact consistently
over time.
• More value and more time means more
trust
5. 81% of all conversion business
happens after the 5th value added
contact.
20. CATEGORY
USERS NON-USERS
RETAIN DEVELOP REGAIN GAIN
A
Absolute
B
Beneficial
C
Convenient
High Yield
& Larger
Investment
Lower Yield
& Smaller
Investment
Pro-Active &
High Relation-
ship Selling
Passive &
Lower Rela-
tionship Selling
The ABC‘s of Targeting
25. • Sharing Tools
• Industry Blogs
• Google Alerts
• Geographic and Vertical Specific News
• Experts list
• Zite
• Linkedin.com/Signal
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37. • Set a recurring appointment with “A”
category connections.
• Curate great content to stay on their radar
• Proactively build lists and interact
• Monitor search tools and Hootsuite
• Tie it all together with Nimble or SCRM