LinkedIn for Business with Shane Gibson - Social Selling Rules of Engagement - Key components of a good LinkedIn profile - How to get more connections - Who do you connect with - LinkedIn publisher

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Profiles, Business Pages, &
Connections

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• 200 Million + Members
• Every Fortune 500
• Every Major Government
• Most NGO’s
• Most Entrepreneurs
• 50% of Post Secondary Grads

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#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through community

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“Use the internet to get off of the internet!”

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• Key Steps to Building a
Great Profile
• How to Add Personal
Connections
• How to Ask for Introductions
• Thought Leadership: How to
rise above the crowd

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1. Photo
2. Complete Work History
3. Full bio
4. References and Endorsements
5. Connected to Company Page(s)
6. Add Rich Media

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• When a client is really positive and excited
about their decision
• When you have had really good personal
feedback
• Write them to get them

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1. People you really know
2. People you sort-of know
3. People you don’t know
4. Only group one can be “blanket” added
5. For 2&3 customize and personalize

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Thought Leader
Reactively
Proactively
Passively
Disengaged
Engaged

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Create and curate content
that resonates specifically
with your audience everyday.
Mind Share = Wallet $hare

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Share from the article
you are reading to:
- Your home feed as an
update
- Groups
- To individuals
- All at once

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• LinkedIn works if you work it
• But your best foot forward
• Make sharing, creating and curating a
daily discipline
• Get Sociable!

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• http://linkedin.com/in/shanegibson
• @ShaneGibson on Twitter/Instagram
• Online Sales Training
http://langara.bc.ca/sales
• This presentation: http://closingbigger.net/