12. “If you think you are a leader and no one is following you... You’re actually just going for a walk”
13.
14. #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent Rules of Engagement
20. Business Intelligence Search.Twitter.com Google Alerts LinkedIn Groups, Questions & Network Blogsearch.Google.com Customer blogs and social networks Competitor news, blogs, and social networks
27. Tweets tell the future Computer scientists studied 3 million tweets 25 movies (including Avatar) Tweet frequency could be used to accurately predict the box office takings Content of the messages predict ongoing success. "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
33. Launch Plan Identify Your Goal Identify Your Target Audience and your Nanotribes Pick the Right Platforms Map out Social Etiquette and Policy Implement Listening and Engagement Strategy Know Core Pains, Dreams, and Goals Uniquely Communicate Solutions Mixing Marketing and Community