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@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Guerrilla
Social
Selling
With Shane Gibson
Co-author of Guerrilla
Social Media Marketing
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Sales was broken…
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Saying you
don’t believe
in social
media is like
saying you
don’t believe
in the internet
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
“The Customer Owns Your Brand”
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
900 million 1.4 Billion
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
175 300 380 Million
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
400 million updates/day
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
6 Billion Hours of Video/mo
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
What is this?
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
To this
guy it’s a
weapon…
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
“Are you sweeping
the floor with social
selling tools? Or are
you using them as
guerrilla weapons?”
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
“Lead Engagement is about trying to make the right
connections with the right people at the right time to facilitate
an exchange of value” – Chris Kenton CEO of Social Rep
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Discovery Consumption Interaction Connection Consent
Mediums
Actions
Tools
Behaviors
Search Engine
Direct Update
Shared Update
Advertising
In-person
Print
Referral
Seminars
Publicity
Tweets
Facebook Updates
Blog Posts
Video
Shares
Email
Online chats
Webinars
Seminars
Clicked on a link
Asks a question
Likes an update
Retweets
Visits website or
clicks an ad
Phone
In-person
Newsletter
Follows us on
Twitter, likes on
Facebook
Requests a quote,
sample or
downloads
whitepaper
Sell to me
Educate me
Stay-in touch
Build a relationship
The 5 Stages of Consent
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Discovery
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Consumption
“Tell stories
because stories
aren’t boring.”
– Jay Conrad Levinson
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Consumption
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Interaction
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Connection
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Consent
Sell to me
Educate me
Stay in-touch
Build a relationship
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
9 Immutable Laws of Social Selling
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
#9 Get Sociable!
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@JeffBooth @RobBanks
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@PeterAceto
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Social selling
success is
about
listening.
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Score Keeping?
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Stakeholder
Spotting
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
http://twitter.com/search
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Client/Prospect Triggers
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Intel/Data
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Social Selling CRM
Social
email
Values
Preferences
Data
Relationship
History
Business Intel
Personal Intel
360 view
SCRM
SCRM
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Nimble CRM
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Nimble Chrome App
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Social Selling Success
•Tell stories
•Interact
•Get Sociable!
•Use a Social CRM
•Sell by the signals
•Follow-up, follow-up, follow-up!
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Social Media Director Program
http://Webfriendly.ca/smd
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Let’s Connect
http://closingbigger.net
http://twitter.com/ShaneGibson
http://linkedin.com/in/shanegibson/

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