Guerrilla Social Selling presented at the first annual Guerrilla Marketing Global Summit in Orlando Florida by Shane Gibson co-author of Guerrilla Social Selling.
14. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
“Lead Engagement is about trying to make the right
connections with the right people at the right time to facilitate
an exchange of value” – Chris Kenton CEO of Social Rep
15. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
Discovery Consumption Interaction Connection Consent
Mediums
Actions
Tools
Behaviors
Search Engine
Direct Update
Shared Update
Advertising
In-person
Print
Referral
Seminars
Publicity
Tweets
Facebook Updates
Blog Posts
Video
Shares
Email
Online chats
Webinars
Seminars
Clicked on a link
Asks a question
Likes an update
Retweets
Visits website or
clicks an ad
Phone
In-person
Newsletter
Follows us on
Twitter, likes on
Facebook
Requests a quote,
sample or
downloads
whitepaper
Sell to me
Educate me
Stay-in touch
Build a relationship
The 5 Stages of Consent
26. @ShaneGibson http://ClosingBigger.net/ #guerrillasummit
9 Immutable Laws of Social Selling
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
#9 Get Sociable!