1. Social Media Boot Camp Series
Module 3
Blogging, Video and LinkedIn
With Shane Gibson
@shanegibson

2. Part 1 - Blogging
• How a blog will give you an advantage over
competitors that don’t blog
• 12 key characteristics of a great blog
• What to blog about
• Video blogging and YouTube
• How to build traffic and subscribers
• How to launch a professional blog quickly and
cost-efficiently

3. LinkedIn
• How to build a media-rich LinkedIn profile
that builds credibility and sells for you
• How to prospect and make connections using
LinkedIn
• LinkedIn tips on saving time while keeping
engaged
• Setting up a business page
• Tools and Tips for increasing your contact
base

4. Islands

5. Ecosystem

6. What to blog about?
• Frequently Asked Questions (List 20)
• New product launches and features (cool
factor, fun, innovative, news)
• Events on-site or in the community
• Your take on local news
• Your take on auto news

7. What to blog about?
• Video (Yours and Others)
• Twitter stream on a topic
• Guest bloggers (experts, influencers, key staff)
• Interviews via email, video, skype etc.
• Seasonal Tips: Top 10 – Winter, Travel, Back to
School, Safety, Performance, Trade-ins
• Transcribe Audio/Video

8. Corporate Blogging
Errors
✘Marketing materials and brochure ware
✘Endless event announcements with no added
value
✘Cut and paste corporate announcements and
press releases
✘Product and service pitches
✘No comments or heavy moderation
✘Not a personal voice

9. Launch a blog!
- Domain Registration: Hostmonster.com or
Godaddy.com
- Hosting and Wordpress Software:
Hostmonster.com
- Theme and design?
- Socialized! Themes
- Custom Themes
- DIY or Free

10. Video
• Can be faster to produce than text
• Humanizes the message
• Easy to distribute and repurpose
• Additional SEO benefits
• Smartphones make it mobile and instant
• Increases conversions
• Increases visitor stays

11. SEO
• Search Engine Optimization
• Title Tags
• URL aka Slug
• Content Density
• Internal and External Links
• Velocity of posting

12. Building reader base
• Post content links (and partial posts) on social
networks
• Have an email subscription option
• Notify customers and existing newsletter
subscribers – use newsletter as a digest
• Reciprocal guest blogging
• Link from all other networks
• Put it in print

13. LinkedIn