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Using Social Media to Leverage Comic Con with Shane Gibson

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Shane Gibson
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Using Social Media to Leverage Comic Con Philadelphia With Shane Gibson @shanegibson
“I think that’s going to break.” @ShaneGibson Socialized.me
“The Customer Owns Your Brand” @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
901 million @ShaneGibson Socialized.me
150 Million @ShaneGibson Socialized.me
300 million updates/day @ShaneGibson Socialized.me
3Billion Views/Day @ShaneGibson Socialized.me
Return on Investment @ShaneGibson Socialized.me
Return on Investment @ShaneGibson Socialized.me
“If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me
Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent @ShaneGibson Socialized.me
George Moen – CEO, Blenz Coffee @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Don’t outsource your personal brand @ShaneGibson Socialized.me
Who blogs anyway? @ShaneGibson Socialized.me
Islands @ShaneGibson Socialized.me
Ecosystem @ShaneGibson Socialized.me
Social media marketing is about LISTENING @ShaneGibson Socialized.me
“Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.” - Abraham Lincoln @ShaneGibson Socialized.me
Business Intelligence • Search.Twitter.com • Google Alerts Google.com/alerts • Linkedin.com/signal • Blogsearch.Google.com • Twazzup.com • Facebook.com/search • Viralheat.com @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
What Platforms? Blo gs @ShaneGibson Socialized.me
@cforbesoklahoma @ShaneGibson Socialized.me
@cforbesoklahoma @ShaneGibson Socialized.me
Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience and your Nanotribes 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy (Rules and Tools Training) 5. Implement Listening and Engagement Strategy 6. Know Core Pains, Dreams and Goals 7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson Socialized.me
Resources Slides and links: http://socialized.me/ww Social Media Podcast: http://closingbigger.net Twitter: @WizardWorld @ShaneGibson Socialized.me

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Using Social Media to Leverage Comic Con with Shane Gibson

Hinweis der Redaktion

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: Hummer Ubertor: Competitor Spam story
  4. Shane share ’s his favorite quote
  5. Shane is odd.
  6. Shane talks about George – Power Bar story.
  7. Steve talks about Realtors – Shane talks outsourcing networking