This document discusses web analytics and Google Analytics. It shows that 64% of top 500 retail sites and 45% of Fortune 500 companies use Google Analytics. Google Analytics is found on more sites than all other analytics vendors combined. The document also discusses some features of Google Analytics Premium, including dedicated processing power, support, advanced analysis features, and service level agreements. However, it notes that Google Analytics Premium still lags behind some enterprise competitors in areas like data integration, administration, and data processing.
3. Use of web analytics
Top 500 Retail Sites Fortune 500
Source: InternetRetailer.com & Money.CNN.com
Date: October 2011
Methodology:builtwith.com & Ghostery.com
4. Top 500 Retail Sites
64%
Three years ago, GA
was found on 43% of
Top 500 Retail Sites
33%
19%
3% 3%
Source: InternetRetailer.com Note: sum is over 100% because of “double dipping”
Date: October 2011
Methodology: data from BuiltWith.com & Ghostery.com
5. Fortune 500
45%
GA has more presence
than all other vendors
combined!
24%
9%
5%
2%
others
Source: Money.CNN.com Note: sum is over 100% because of “double dipping”
Date: October 2011
Methodology:Ghostery.com
6.
7. Web Analytics
Double Dipping Ratio (Retail)
33% 31%
24%
Oct 2008 Feb 2010 Oct 2011
Source: InternetRetailer.com
Date: October 2011
Methodology: data from BuiltWith.com
9. Google Analytics Premium
Processing Dedicated
Power Support
Advanced Analysis
Features SLAs
Getting To Know Google Analytics Premium
http://goo.gl/0tzcZ
10. Google Analytics Premium
Processing Dedicated
Power Support
Alex Langshur
Advanced Analysis
Features SLAs
Getting To Know Google Analytics Premium
http://goo.gl/0tzcZ
12. Unified Digital Analytics
“Google struggles to integrate across
Facebook, Apple/iOS, Microsoft
SharePoint, etc.”
Web Analytics
Social Analytics
Video Analytics
A/B & MVT
CMS
Campaigns
Search
Merchandising
Surveys
Walk the dog
Picture credit: stock.xchng
22. Analytics: the science of analysis
How a business arrives at an
optimal and realistic decision
based on existing data.
Adapted from Wikipedia
23. Analysis
The process of breaking
a complex topic into
smaller parts to gain a
better understanding of
it.
Adapted from Wikipedia
24. Online Analytics Maturity Model
Key Process Areas
Management,
Governance, A
doption
5
4
Tools, Technolo
3
gy & Data Objectives
Integration 2
1
0
Continuous
Improvement
Scope
Process &
Methodology
Team &
Expertise
34. Stéphane Hamel
Director of Strategic Services
shamel@cardinalpath.com Quebec City, QC, Canada
Twitter @SHamelCP
www.CardinalPath.com
Hinweis der Redaktion
Top 500 retail sites: 2008 was 78%
Basically, GA is found on more sites then all of the other vendors put together – are they all stupid?
Basically, GA is found on more sites then all of the other vendors put together – are they all stupid?
security
security
Data ownership
Best of suite vs best of class
Open & standardAPI, REST, ODBC, imports… vs rich ecosystem of 3rd party solutions
GAPE: G only in Canada, UK, USContact CP for world!
I’ve been teaching the UBC Award of Achievement in Web Analytics to nearly 600 students. So I thought it would be useful to look back at some definitions.What is analytics? “science of analysis” is too simple…Key elements: “optimal AND (not OR!) realistic” – we know what’s best, but we’re “constrained” in some ways (think any of the business success criteria!)
I’ve been teaching the UBC Award of Achievement in Web Analytics to nearly 600 students. So I thought it would be useful to look back at some definitions.What is analytics? “science of analysis” is too simple…Key elements: “optimal AND (not OR!) realistic” – we know what’s best, but we’re “constrained” in some ways (think any of the business success criteria!)
You claim to be “analysts”, right?Don’t you think business optimization is much more complex than your own job?How can you expect to optimize business processes if you can’t even optimize your own job and keep complaining “it’s hard?”How can you build trust & confidence from management?
I decided to do something about it – and it’s been two years since I started to look at what/why are some organizations successful at web analytics while so many others fail.We need to understand how we can go from ad hob, where everything we do is new and unknown, to a much more disciplined and mature approach to analytics.
Presence of a clear job role is a demonstration of management support, clear governance and progress toward adoption of a data driven culture.Systematically, in the dozen or so models studied, this aspect is the most important element of success.
“How you measure success depends how you define success” – Jim Sterne
The size of the playing field – one is your backyard, some fun… the other is far away, more expensive, requires more guts and committment
It’s about people… (later on process & technology)Are you a reporting squirrel trying to save your nuts?
It’s about the process…
As Management, Governance and Adoption is the most important, this is actually the least important one!(vendors won’t like this!)“A bad carpenter with a good hammer is still a bad carpenter”…It’s not the tool you have… it’s you ability to properly use the tool.
Do a self-assessment – contribute to the evolution of OAMM and see what is your footprint (in beta)