Learn the basic Hygiene elements of a Good Online Catalog

1. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential

2. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Catalog Management
Catalog Management is one of the key aspect in setting up an online
store. It covers the following aspects that influences a consumer’s
buying behaviour.
 Product Names
 Images
 Quantity
 Specifications
 Price and
 Description

3. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Best Practices for Catalogue Management
 Provide complete Product Name(s) so that it can be clearly
identified by the title
 Image Checklist
Upload High Resolution Images with no text or artwork
Use clean/uncluttered background for images
 Quantity that is available with you for sale ( Need to update this
as and when sales happen on other channels)
 Specifications – must contain the Key Product Attributes
depending upon the nature of product. E.g. size, colour,
material, etc.

4. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Best Practices for Catalog Management
 Product Description
Enter Detailed Product Description with relevant keywords
Avoid Keyword Spamming
 Products Pricing Checklist
Compare prices on different channels
Add competitive prices to your products

5. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Upload Products
Minimum 2 products are required
to be uploaded for activating store
There is no maximum number.
Note- Each product image should
not be more than 2MB
Steps to Upload Products on ShopClues
You can use any one procedure depending upon your requirement
Note : For How to videos click URLs below
https://www.youtube.com/watch?v=JQgexYnR6Ug
https://www.youtube.com/watch?v=u0AMnOUdGMw
https://www.youtube.com/watch?v=JLigxbZHyfc

6. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Product upload guide for ShopClues
Catalog Hygiene
Title
Should be relevant, indicate product line and key features
Images Refer to Image guidelines attachment
Filters / Features All mandatory features filled
Description Should be relevant and bring out product benefits, should be
non- html and optimised for search engines
COD "On" by default
Returnable "True" by default
Shipping fee As per guidelines established below
Standard Image Format-
Of all the standard formats, JPEG (.jpg) is the only format which is smaller in
size and therefore can be processed and uploaded at a good pace.

7. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Image guidelines
Background Color Should preferably be White
Primary Object Visibility 85%
Lighting Exposure, Glare
Alignment Centre
Additional Images* Different Angles/ colours, Texture Details
Background (Avoid) Ghost image, Crowded image
Visible Brand/ logo
Resolution 1000p longest side
Additional Features to be avoided Blurred, Sharpness, Visual Noise, Watermarks
*It is recommended to provide additional images of the products
to increase number of views and details to help buyers in decision
making. For certain Product Categories, it is mandatory to have
multiple product views.
Product upload guide for ShopClues

8. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
White, Neat & Uncluttered Background
• Background of the image
should be of pure white
colour. This will help product
features to be visible without
disturbance.
• Product must cover at least
80% of the whole image. This
will ensure maximum
visibility.
• Images without proper
background may be rejected
as background correction
would not be possible in such
cases.

9. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Proper Lighting and exposure
• Product should be properly lit
and there should be no
shadows in the background
which hamper the product
view.
• There should be no flash visible
on the product as this can hide
the details of the product.
• Images with flashes and
shadows may be rejected as
image correction would not be
possible in such cases.

10. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Picture Clarity: High Resolution
• Blurred and hazy images are
not acceptable as they do not
give clarity to the buyer and
hamper the overall customer
experience.
• Images must be crisp and clear
with high enough resolution, so
that on resizing, the products
don’t become blurred.
• Out of focus images and Images
with blurring may be rejected
as image correction would not
be possible in such cases.

11. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
No borders/ Logos/ Watermarks/ Props/
Accessories
• Images should be given without
any kind of border.
• There should be no watermark
on the product or in the image
background.
• No Brand Logo should be
present in the image
background.
• No additional props or items
should be present apart from
what is being offered.

12. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Image Dimension & File Size
• Image’s size should be at least
350 Pixels
• File Size of each image should be
at least 60 Kb and with good
resolution so that when it is
resized by us, clarity is
maintained.
• Try to keep the maximum file
size per image below 1 Mb, so
that transfer and processing of
images is fast.
Maximum 1000 Pixels Recommended
Maximum1000PixelsRecommended

13. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Model Images
• Mannequin/Ghost Mannequin
Images won’t be accepted.
• Always make sure that Images of
Apparels are photographed on
Models and not on Mannequins.
• Model face should be visible while
cropping in case of upper body
clothing image
• Model hair should be neatly
trimmed, short and not covering
face in case of men. In case of
women, hair should be neatly tied
back or behind the shoulders not
covering any detail of the product.

14. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Placement & View of Product
• Product should always be placed in
the exact centre of the image to
grab buyer’s attention.
• Show image in the simplest
possible way.
• Images of product should be in
proper focus without any
disruption of the Props or Model’s
Pose.
• Images must not be cropped.
• Images where model is sitting or
leaning against the wall or with
hands on props, would be rejected.

15. PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
THANK YOU