According to a popular study by David Graddol (English Next), English is the most popular communication language amongst non native English speakers. According to the World Tourism Organisation, there were around 763 million international travellers (in 2004), but nearly three-quarters of visits involved visitors from a non-English-speaking country travelling to a non-English-speaking destination. It appears that English is the preferred language for communication used by non native English speakers.

1. Growing Role of English in Tourism
In tourism, majority of human interactions do not involve an English
native speaker. English is the preferred language for communication
between non native speakers.
English to
English to other English 4%
countries 12%
Other countries Non-English
to English 10% speaking to
non-English
speaking 74%
Source: English Next, David Graddol, British Council ,2006 (based on data from World Tourism Organisation)

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