1. Market like a ROCK STAR on
Social Media
Presented by
www.shalenadiva.com
August 28, 2012
2. Who is Shalena D.I.V.A?
Author, Speaker, Blogger
Life and Small Business Coach for Entrepreneurs
CEO of the Shalena D.I.V.A. Corporation
Creator of www.shalenadiva.com
Helps women to unleash their inner D.I.V.A.
Shows them how to Discover, Invest, Value and
Appreciate their natural gifts
3. Interesting facts about
Shalena D.I.V.A.
Native of Philadelphia
Wrote a play “Journey of I-Lov” in 3 weeks
Converted an e-Book into a paperback book in 3 weeks
Encourages everyone to fire their friends if . . .
8. BRAND YOURSELF
Three Branding Tips to Remember:
Your self-impression = How people perceive you
Ultimately YOU are responsible for your Brand
NEVER allow anyone else to control your Brand
9. BRAND YOURSELF
Your Personal Brand is comprised of:
Your Core Values- what YOU stand for
Your CLEAR message to your audience, the people whom you
are meant to serve
Your products and services which should reflect all of the above
BOTTOMLINE . . . Your brand should be CLEAR AND CONSISTENT
10. BRAND YOURSELF
Social Media can break your Personal Branding if
you don’t follow these rules:
Do NOT post compromising pictures of yourself if
it’s not consistent with your brand
Do NOT post stats or comments that can
compromise your brand
Do NOT ignore your privacy settings on social
platforms. Set them and be strategic about it.
12. BUILD YOUR BUSINESS
“It’s not a matter of IF you can dream,
but rather HOW BIG can you dream.”
Shalena D.I.V.A.
Fact: Social media has LEVELED the playing field making it
possible for ANYONE to start a business with little
resources.
13. BUILD YOUR BUSINESS
Facebook is the BEST social networking
site to LAUNCH YOUR BUSINESS
IDEAS AND CAUSES when you
DON’T have an established website for
your product or service.
15. BUILD YOUR BUSINESS
How to Build a Fan/ Customer Base
Invite friends to like your page and invite their friends to do
the same
OPERATING AS YOUR PAGE interact with other similar
pages
Host a contest or give away of your product/service to fans
Advertise with Facebook-
www.facebook.com/ads/manage/adscreator/
Strongly consider promoting STORIES from your page
Promote and advertise on other Facebook pages such as:
www.facebook.com/fanpagepromote (free and paid
services)
www.facebook.com/lovebeingblack (paid service)
16. BUILDING YOUR BUSINESS
ENGAGE YOUR FANS/ CUSTOMERS
NEVER forget the 80/20 Rule = Only 20% Business talk on page!!!
Create engaging content to:
Keep fans interested
Reinforce your brand and voice
Establish you as a trusted authority
Increase your “Know, like, Trust Factor”
Tell Your Stories through pictures
Drive traffic back to place where they can purchase products
17. BE PROACTIVE WITH YOUR CAREER
“The future belongs to those who
prepare for it today!”- Malcolm X
Interesting Fact: 60% OF COMPANIES HAVE HIRED PEOPLE
FROM SOCIALMEDIA
18. BE PROACTIVE WITH YOUR CAREER
MUST HAVE A LINKEDIN PROFILE TO BE TAKEN
SERIOUSLY
Create a Linkedin Profile and Include:
GREAT PROFILE PICTURE
JOB EXPERIENCE
INTERESTS
INTRODUCTION VIDEO
LINK TO OTHER SOCIAL MEDIA SITES
STAY IN RESUME BUILDING MODE!
19. LinkedIn Tips
Summary Section Tips:
Include a clear call to action in your summary. What do you
want them to do next? Visit your website? Subscribe to your
blog’s RSS feed? Invite them to do this thing.
Don’t be afraid to show more of your personality too in the
summary.
Give an example of your accomplishments in your summary
and possibly add a client list.
20. LinkedIn Tips
Specialties Section Tips:
Use keywords not sentences in your specialties section.
Use words like Social Media Consulting, Social Media
Consultant, Social Media Expert, Social Media Coach, Social
Media Management..etc
**This is one of the way people will find you through search by using
keywords.
21. LinkedIn Tips
Experience Section Tips:
Use bullet points for your job descriptions and try to list about 3
bullets each. It’s considered the resume portion of your profile.
Make sure they are concise, short, clear, and provide quantifying
data (i.e. budget, time spent, costs cut, etc.)
Use action verbs such in your experience section as "led,"
"managed," and "delivered" to indicate how you accomplished for
the beginning of the sentence.
Each bullet point should be a complete sentence and end with a
period.
22. LinkedIn Tips
Feedback Section Tips:
Try to get at least 5 recommendations and at least one from each
position held. This will help you add more value, more influence
and credibility.
A great way to get recommendations is to leave unsolicited
recommendations because often times they will return the favor.
23. BE PROACTIVE WITH YOUR CAREER
BEYOND LINKEDIN: LIVE NETWORKING
www.eventbrite.com - Use this site to find live networking events
http://www.sba.gov/ -Attend Local Small Business Associations
Workshops
www.vistaprint.com – Create business cards to exchange at live events
(put your picture on your card)
24. BE PROACTIVE WITH YOUR CAREER
IMPECCABLE FOLLOW UP
You’ve made these contacts… NOW WHAT?
Follow up with an email
Then follow AND interact with them on Social Media
USE RAPPORATIVE: www.rapporative.com***
*** Currently works with Gmail
26. Valuable Resources
www.fiverr.com - Get things like graphics done for $5
www.odesk.com – Outsource work at affordable rates
www.haro.com - Get media coverage for you or your business
www.freeconferencing.com- Conduct free conference calls
www.surveymonkey.com- Conduct free surveys
www.paypal.com – Set up a free merchant account to receive
payments
Video Conferencing/ Training:
www.skype.com
www.bigmarker.com
www.oovoo.com