1. HaNd Held Media 06
@ User Research| KGIT 2011 Spring Semester | JYLEE
2. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Week 1 Course Orientation Assignment#1
- Course Introduction Discuss Issues
- Ice Braking
Week 2 What is Mobile?
- History of hand held media
- Types of hand held media
- Mobile as a medium
Week 3 Mobile Ecosystem Assignment#2
- Operations/Networks/Design Define Projects
- Mobile Design Process (Personal/Group)
Week 4 Mobile Context & User Experience
- Define Mobile User Context
- Define Mobile User Experience
Week 5 Mobile Application
- Types of mobile applications
Week 6 Mobile Strategy Assignment#3
- Build mobile strategy Design Research
(Context, Goals, Needs, Constraints..)
3. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
Mobile
Design Process
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KGIT 2011 Spring Semester | JYLEE
Inspiration Ideation Implementation
Discovery Define Development Design Develop Deliver
Task2 Task3 Task5
2 User Research Datas 4 Strategy&Tactics 6 Sample Design
Design Strategy
Big Idea
1 User Research 3 DesignPlaning 5 Design 7
Task1
Task2 Task4
Mobile Problem Task6
Project Define Project Planning Final Design
(Mid Term)
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KGIT 2011 Spring Semester | JYLEE
Why We Do User Research?
1 in 3 IT Projects fail to meet user expectation
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Fails due to…
Unclear Requirement
Lack of User Input
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KGIT 2011 Spring Semester | JYLEE
Large Number of Techniques
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KGIT 2011 Spring Semester | JYLEE
Collecting data around insights and needs
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KGIT 2011 Spring Semester | JYLEE
Collecting data around insights and needs
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KGIT 2011 Spring Semester | JYLEE
Design
Research Insights
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KGIT 2011 Spring Semester | JYLEE
Do Three’s
Industry experts Cultural landscape Analog Experiences
Learn from the approach of other Learn from the approach of other Understand the right language and
businesses to create revenue- businesses to create revenue- generating definitions of your research area, to minimize
generating recommendations. recommendations. multiple interpretations.
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Open your eyes!
Look for:
Roles
Relationships
Crowded/ empty spaces
Badges of affiliation
Hierarchies of status
Unique language
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KGIT 2011 Spring Semester | JYLEE
The ergonomics of need - AESEO
Attitude
Expectation
Schedule
Environmental
Orgin
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Everything Starts in Neutral
Negative Attitude Positive
Negative Expectation Positive
Urgent Schedule Leisurely
Stressful Environmental Relaxed
External Orgin Personal
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KGIT 2011 Spring Semester | JYLEE
Need help with taxes
Negative Attitude Positive
Negative Expectation Positive
Urgent Schedule Leisurely
Stressful Environmental Relaxed
External Orgin Personal
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KGIT 2011 Spring Semester | JYLEE
Planning the boss’s Vacation
Negative Attitude Positive
Negative Expectation Positive
Urgent Schedule Leisurely
Stressful Environmental Relaxed
External Orgin Personal
38. 기억나시죠? Context HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
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KGIT 2011 Spring Semester | JYLEE
P Primary research
Is the persona based on contextual interviews with real customers?
E Empathy
Does the persona evoke empathy by including a name, a photograph and a product-relevant narrative?
R Realistic
Does the persona appear realistic to people who deal with customers day-to-day?
S Singular
Is each persona unique, having little in common with other personas?
O Objectives
Does the persona include product-relevant high-level goals and include a quotation stating the key goal?
N Number
Is the number of personas small enough for the design team to remember the name of each one,
with one of the personas identified as primary?
A Applicable
Can the development team use the persona as a practical tool to make design decisions?
54. HaNd Held Media
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“The aspect of a person's character that is displayed to or perceived by others.”
Tells a story
Concrete and specific
Memorable
Day-in-the-life narrative
Goals, tasks, and other behavior
Skills and demographics
55. HaNd Held Media
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Memorable name with role
or user type
Memorable quote that
captures the essence of persona’s
goals and attitude
Memorable photo that strongly
represents persona and role
56. HaNd Held Media
KGIT 2011 Spring Semester | JYLEE
For Nextweek.
User Research
