GENDER STEREOTYPES IN MEDIA

1. GENDER
STEREOTYPES
IN MEDIA
Presentation by: MCBIII
Ayesha Azmath 22
Firdous Fathima 05
Khaliqua Naaz 28
Maliha Anjum 21
Seema Begum 07
Khadijah fatima 26

2. Sex and gender: the difference
• Sex : refers to the biological
and physiological
characteristics that define
men and women.
• Gender : refers to the socially
constructed roles, behaviours,
activities, and attributes that a
given society considers
appropriate for men and
women.
• . . . . . and transgender should

3. What is stereotype
•Stereotypes :
Belief about social group
in terms of the traits or
characteristics that they are
believed to share, stereotype
are cognitive framework that
influence the processing of
social information.
.

4. What is Gender Stereotypes?
▪ Gender stereotype is beliefs about the personal
attributes of females and males.
▪ Personal attributes?
Personal attributes basically means traits that
make up your personality, which define who
you are as a person.
 For example these could be personal
attributes to describe someone: outgoing,
extrovert, open. They are important because
they are what makes you who you are, what
other people find in you that they may like or

5. Type of Gender Stereotypes
▪ Female stereotype : The stereotype begin since a baby
- If baby was girl their tendency are more to girlish thing
like wear pink clothes, toys like a Barbie doll.
- Parents are the most contributive factor for this
stereotyping.
- Some example of stereotype about woman:
a) Women are not as strong as men
b) Women are supposed to have "clean jobs" such as
secretaries, teachers, and librarians
c) Women are nurses, not doctors
- Woman are saying more gentle and kind heart person.

6. ▪ Male stereotype : From the beginning, since they were
small boys are taught to be tough, to be protective, and to
defend themselves.
- Their outfits usually in blue colour which symbolic to a
men
- Their toys were like trucks , car , robot, a tough game.
- Mostly boys were aggressive in their playing than girls.
- Some example of stereotype:
a) Men do not do housework and they are not responsible
for taking care of children
b) Men do "dirty jobs" such as construction and
mechanics; they are not secretaries, teachers, or
cosmetologists

7. Example of Gender Stereotypes

10. Gender and Media
 Media and gender refers to the relationship
between media and gender and how representations of the
different genders created for and by mass media. Media
can range from newspapers, magazines, comic
strips, novels, CDs and music videos. These
representations can influence the general public's
perception of the different genders. It is important to
continue exploring interactions of media and gender to
dismiss personal choices, but to see the larger context,
and potential consequences for ourselves and others.
Advertisements and pictures in magazines carry
significant messages about cultural norms and values, but
also norms of gendered relations for both men and
women.

11. The gaze is frequently found in today's
magazines.The gaze is to assume that the sex of the
viewer is a male, but even with the viewer is a
female, she still sees herself through the eyes of the
man. An example would be when a woman looks at
herself in the mirror, she views her body image as
if male was looking at her. "the gaze" perpetuates
the feeling that women are only seen as objects to
men, rather than human beings. While the gaze
targets the negative affects of women, it also
creates a negative view of men. The gaze assumes
that men are not able to look at women for
humans, but only as objects, which is a stereotype.

12. Frequently magazines also entertain the theme of
commodification, which is "the selling of cultural,
sexual, or gender differences in a way that
supports institutionalized discrimination"
For the past several years reality television has
dominated mainstream television programming,
providing relatively inexpensive
entertainment. Reality TV depicts another side of
female and male stereotypes. The premise of reality
TV requires that individuals place themselves on
public display, thus forfeiting all claims to personal
privacy, for the sake of transient fame and the
possibility of monetary compensation.

13. The Bachelor/Bachelorette depict women as
desperate and needing a man so they can live a
happy and whole life. Producers focus on a
narrow, regressive interpretation of marriage in
which all single women are pathetic, all couples
are straight, parenting and housecleaning are
women's work, families can survive on only the
income of a strong male provider, and "love" is
the sole domain of skinny white women and rich
white men (not one person of color has
headlined any of the 14 seasons of The
Bachelor or six seasons of The Bachelorette)

14. The Effect Of Gender
Stereotypes
▪ often impaired performance
– the performance of those under
conditions of stereotype threat
suffers compared to those who
perform under less threatening
conditions
▪ to physiological outcomes
–Increase the blood pressure

15. ▪ men’s stereotypic leadership -historically
led by men is on downhill trend
–women has been a huge disadvantage
for the advancement of women socially,
through education and in the
workforce.
–women are: submissive, quiet, neat,
weak, clean, clumsy, incompetent and
motherly

16. ▪ can lead to depression, anxiety, and eating
disorders
–women reported feeling bad about their bodies
after looking at images of models in magazines
and advertisements
▪ In deciding among male and female job
candidates.
–when the position was risky thus, the male
candidate was selected significantly more
often.

17. Conclusion
▪ Stereotype is the reflection on how
we see members of different
groups actually behaving,
stereotypes change should occur
when the relation between the
groups is changing and altered.

20. 