Associations & Social Media
•Als KEY, PDF herunterladen•
2 gefällt mir•368 views
This is the slide deck for the Associations & Social Media talk I gave to members of the Associations Forum in Adelaide, SA. October 2011.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Associations & Social Media
Ähnlich wie Associations & Social Media (20)
Mehr von Shai Coggins
Mehr von Shai Coggins (13)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Associations & Social Media
- 1. Associations & Social Media Creating brilliant engagement and content for your members in the digital age Co nn ectin g Up, Inc} Sh ai Co gg in s {Man ager, Co ntent & Co mmun ity, Fo llo w : @s ha ic og gi ns + @C on ne ctin gUp
- 3. Associations Forum: Social Media Statistics Dedicated staff for social media? Social media policy? Yes Yes 31% 38% No 62% No 69% Source: Associations (Sep 2011)
- 4. Associations Forum: Social Media Statistics Yes No Facebook 53% 47% Twitter 47% 53% Forums 35% 66% Blogs 32% 68% LinkedIn Groups 37% 63% Ning 3% 97% Closed platform 13% 87%
- 5. Social Media Growth Stages 2C?' DEFGH' GFH0' EIJ' KHL' ' !"#$%&'(")*+',-'.*$/'0"-$*#1)'2,34"%'5*+4"'2$#"$*6&'.%,37)'8/9:;<<(*$/7"-$*#=,#6<'>'?@49*#;'A7"-$*#B
- 9. Social Media Strategy !"#$% ,(#-*.(% /% &'()*+(% 0$#"1-(%
- 10. Top Tip: ASK AWAY! What and who are you using it for? How will you manage it? What does success look like?
- 12. PLATFORM + PURPOSE Listening Engaging & Connecting • Follow searches, trends, people, and •Communicate with stakeholders topics of interest (#npau #socent •Rich media experience #philanthropy…) •What are others saying about you? Sharing •Tell others about you •News and relevant information
- 13. YOUR AUDIENCE = Who? Where? Video source: Box Hill TAFE - http://www.youtube.com/watch?v=r7Oh9TIpzhY
- 14. Social Media Use in Australia September 2011 (based on Unique Australian Views) Facebook YouTube Blogspot 10.6M+ 9.9M 4.6M WordPress.com LinkedIn Twitter 2M 1.6M 1.6M Flickr Tumblr MySpace 1.3M 1M 930,000 Google Plus StumbleUpon Digg/Reddit 622K+ 150K 100K Source: SocialMediaNews.com.au
- 15. TALKING POINTS: What do they want to know? TOPICS - How do you know what they want to know? SOURCES - How do you find the right places to source information?
- 16. TARGETS: What does success look like? Analytics - Measurement: Quantitative and Qualitative More / Better = Is it serving your needs?
- 17. Associations in Social Media Best practice case studies
- 18. Social Media Score Give your organisation points in the score sheet...
- 22. Top Takeaways How do you make things happen?
- 24. Ha ve ap exe the lan, cut n me e an asu d re!
- 25. Ha ve ap exe the lan, cut n me e an asu d re! Integra social m te edia with ov erall comms .
- 26. Ha ve ap exe the lan, cut n me e an asu d re! age, are , eng n, sh nnect. Liste nd co Integra a social m te edia with ov erall comms .
- 27. Ha ve ap exe the lan, cut n me e an asu d re! Cr eate age, ing talk s. are , eng oint n, sh nnect. p Liste nd co Integra a social m te edia with ov erall comms .
- 28. Ha ve ap exe the lan, cut n me e an asu d re! Cr eate age, ing talk s. are , eng oint n, sh nnect. p Liste nd co Integra a social m te edia your space! with ov erall Own comms .
Hinweis der Redaktion
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- Planning Institute Australia\nhttp://www.planning.org.au/\n\nGood:\n1) Variety of platforms - Twitter, Facebook, LinkedIn\n2) Shared on website\n3) Good, active community on LinkedIn\n4) Posted socmed guidelines for community (not necessarily agree on everything ;-))\n\nNeeds Improvement\n1) Improve engagement - need to follow more on Twitter, Reply, lists, etc\n2) Go to info on Facebook - need better splash page or wall (if active), Wall is nt engaging, no different info \n\n\n\n
- Australian Medical Association\nhttp://ama.com.au/\n\nGood:\n1) Twitter stream available\n2) use of media - audio & video (YouTube)\n3) President's blog & Twitter - updated, branded with role, not individual \n\nNeeds Improvement:\n1) Better way to integrate socmed \n2) Engagement on Twitter \n3) Not related - better URLs\n
- AFL Players Association\nhttp://www.aflpa.com.au/\n\nGood:\n1) Using a variety of socmed platforms - Twitter, Facebook, YouTube, blog --- well integrated in website \n2) Engaging accounts, updated regularly --- different platforms seem to offer something different\n3) Splash page on Facebook \n4) Made it easy to follow, share\n\nNeeds Improvement:\nHard to find any! :-)\n1) Engagement on blog \n2) List of AFL Players who may have Twitter account that audience wants to follow\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n
- \n\n