The document discusses the seven C's of effective communication: Correctness, Clarity, Conciseness, Completeness, Consideration, Concreteness, and Courtesy. Each C is defined and guidelines are provided for how to incorporate that quality into messages to make communication effective. Correctness means using the appropriate language and style for the intended receiver. Clarity demands using simple language and structure so the meaning is easy to grasp. Conciseness means avoiding unnecessary words and being brief but complete. Completeness means including all necessary details to achieve the desired response. Consideration means seeing things from the receiver's perspective. Concreteness means using specific facts and vivid language rather than vagueness. Courtesy means being polite,
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1.
2. Seven Câs are the life blood of communication between
sender & receiver. The Senderâs message is said to be
effective when the receiver understands the same
meaning that the sender was intended to Persuade his
receiver.
For any communication in business, in order to be
effective, it must have seven qualities. These seven
attributes are called Seven Câs of effective
communication.
What is 7 Câs?
4. CORRECTNESS:
At the time of encoding, if the encoder has comprehensive
knowledge about the decoder of message, it makes the
communication an ease. The encoder should know the status,
knowledge and educational background of the decoder.
Guidelines:
ïUse the right level of language
ïCorrect use of grammar, spelling and punctuation
ïAccuracy in stating facts and figures
Correctness in message helps in building confidence.
5. CLARITY:
Clarity demands the use of simple language and easy sentence
structure in composing the message. When there is clarity in
presenting ideas, itâs easy for the receiver/decoder to grasp the
meaning being conveyed by the sender/encoder.
Guidelines:
ïChoose precise, concrete and familiar words.
ïConstruct effective sentences and paragraphs.
Clarity makes comprehension easier.
6. Examples:
Unclear: Being an excellent lawyer, I am sure you
can, help us.
Clear: Being an excellent lawyer, you can
surely help us.
7. CONSIENESS:
A concise message saves time of both the sender and the receiver.
Conciseness, in a business message, can be achieved by avoiding
wordy expressions and repetition. Using brief and to the point
sentences, including relevant material makes the message concise.
Achieving conciseness does not mean to loose completeness of message.
Guidelines:
ïOmit outdated trite expressions.
ïAsk yourself: What material is really relevant?.
ïLook for unnecessary repetition: Does the same word or idea appear
too often?
Conciseness saves time.
8. Examples:
Wordy: We hereby wish to let you know that our
company is pleased with the confidence you have
reposed in us.
Concise: We appreciate your confidence.
Wordy: In due course
Concise: Soon
9. COMPELETNESS:
By completeness means the message must bear all the
necessary information to bring the response you desire. The
sender should answer all the questions and with facts and
figures. and when desirable, go for extra details.
Guidelines:
ïProvide all necessary information.
ïAnswer all questions asked.
ïGive something extra, when desirable.
Completeness brings the desired response.
10. Examples:
ïPlease fax me in return the departures from
Singapore to Hong Kong on the 8th.
Missing: time of day, airlines flying that
route, costs and departure and arrival timings.
ïHow come my request for an interview letter did
not receive a response?
Missing: When was the letter sent? Who sent
it? To whom was it sent?
11. CONSIDERATION:
Consideration demands to put oneself in the place of
receiver while composing a message. It refers to the use of You
attitude, emphases positive pleasant facts, visualizing readerâs
problems, desires, emotions and his response.
Guidelines:
ïSee your material from your readerâs point of view.
ïâYouâ is more desirable than âIâ and âweâ in most instances.
ïReaders like to see benefits. Be sure benefits are a prominent part of
the message.
ïConsciously use positive words: readers will react more favorably.
Consideration means understanding of human nature.
12. CONCRETENESS:
Being definite, vivid and specific rather than vague, obscure and
general leads to concreteness of the message. Facts and figures being
presented in the message should be specif.
Guidelines:
ïUse specific facts and figures.
ïPut action in your verbs.
ïChoose vivid, image-building words.
Concreteness reinforces confidence.
14. COURTESY:
In business, almost everything starts and ends in courtesy.
Courtesy means not only thinking about receiver but
also valuing his feelings. Much can be achieved by using polite
words and gestures, being appreciative, thoughtful, tactful, and
showing respect to the receiver. Courtesy builds goodwill.
Guidelines:
ïBe sincerely tactful, thoughtful and appreciative.
ïUse expressions that show respect.
ïChoose nondiscriminatory expressions.
Courtesy strengthen relations.
15. Examples:
Tactless, blunt:
I rewrote that letter three times; the point
was not clear.
More tactful:
I am sorry the point was not clear; here is
another version.