Battle Of Minds 2015 is a flagship recruitment event of British American Tobacco Bangladesh. Every year thousands of students from different universities including business & engineering participate in this competition. IUT was one of the finalist of this year and here is our presentation. Find our UI videos here: https://youtu.be/spOiRQxhsZk (Mobile App) https://youtu.be/NQP2I35Ea5A (Desktop UI)

1. BATTLE OF MINDS 2015
FINAL ROUND PRESENTATION

2. ONCE UPON A TIME!!!
FORMAL
DINING
OCCASIONAL EVENTS
IN OLD DAYS NOW
PART OF LIFESTYLE
PROMOTION
DIVERSITYAFFORDABILITY
WHY?

3. THE TREND IS CHANGING!!!
NOW
PART OF LIFESTYLE
FUTURE
THE WAVE
TECHNOLOGY
CONVENIENCECHANGING
LIFESTYLE

5. “ MAKING FOOD DELIVERY
MORE CONVENIENT “
CURRENT PENETRATION
DIGITAL TRAFFIC | SALES | DELIVERY
937 Unique
Visitors Per Day
300 Units Of Order
(AVG) Per Day
Operating In Total
137 Zones In
3 Cities

6. PROBLEM STATEMENT
ALWAYS THE
LAST RESORT
CONSUMER
PERSPECTIVE
LIMITED
OPTIONS
NICHE TARGET
GROUP

7. MAKE HUNGRYNAKI
A PART OF LIFESTYLE
THE IDEA

8. HOW?
DELIVER
EFFICIENTLY
DIVERSIFY
THE PRODUCTS
REACH
MORE PEOPLE

9. BRINGING DIVERSITY
GIVING PEOPLE OPTIONS TO FREEDOM
MORE CUISINE
• TRADITIONAL FOODS
• REGIONAL SPECIAL ITEMS
• SEASONAL OFFERS
CROSS AREA
ORDER
• CROSS AREA ORDER
WITHIN CITY
• CROSS CITY ORDER WITH
LEAD TIME
PACKAGE &
GROUP ORDER
• WEEKLY/MONTHLY PACKAGES
FOR SPECIFIC TG
• CUSTOMIZED PACKAGES
FOOD
AGGREGATOR
• BRINGING HOME COOKS
ONBOARD
• BUSINESS PLATFORM FOR
FOOD STARTUPS

10. DELIVER
EFFICIENTLY
BECAUSE THE CONSUMER WANTS IT
FAST & HASSLEFREE

11. TRACK MY FOOD
PROPER COMMUNICATION | ERADICATING CONFUSION
TRACK YOUR FOOD
• Exact Location Of Your Delivery
• Precise Estimation Powered BY GOBD
• Gamification Experience On User End
ETA: 29 MIN

12. BASIC SUPPLY CHAIN
BUILDING RELATIONSHIP| CREATE PERCEPTION
BUILD A RELATION
BE THE POSTMAN THAT MATTERED IN 90s
• Delivery clustered
• Ensure quality delivery from restaurant end
• Create perception of an efficient delivery on consumer end

13. 2015
DELIVERY
PERSON: 70
TOTAL BIKES: 75
PROJECTION
OPERATIONS
2016
DELIVERY
PERSON: 120
TOTAL BIKES: 125
2017
DELIVERY
PERSON: 145
TOTAL BIKES: 150
2018
DELIVERY
PERSON: 175
TOTAL BIKES: 182
2019
DELIVERY
PERSON: 230
TOTAL BIKES: 240
2020
DELIVERY
PERSON: 260
TOTAL BIKES: 272

14. BUILDING BLOCKS
TO ACHIVE GOALS
TRAINING
TO EMPOWER
INCENTIVE
ON TARGET REACH
CHALLENGE
TO MOTIVATE

15. BECAUSE WE WANT TO SCALE FROM
300 ORDERS/DAY TO 2000 ORDERS/DAY
IN 5 YEARS
REACH
MORE PEOPLE

16. REACH
MORE PEOPLE
MARKETING
CHANNELS
ACTIVATION &
OFFLINE REACH
BRAND
AWARENESS
CAMPAIGNS
TARGET GROUP
SOCIO ECONOMIC
CLASS A & B
• AVG MONTHLY INCOME: 20,000 BDT+
• TOTAL POPULATION: 5.2 MLN
• EDUCATION: MIN BACHELORS
DIGITAL
MARKETING

17. REBRANDING HUNGRYNAKI
YOUR “BANGLADESHI” FOODBUDDY

18. DIGITAL MARKETING
CONSUMER DRIVE | INFLECTION MARKETING
PUSH NOTIFICATION FROM APP
• BASED ON LOCATION
• BASED ON TIME
• BASED ON LIFE EVENTS
DRIVE
CONSUMER TO THE
PLATFORM
REGULAR
BRAND VISIBILITY
SOCIAL MEDIA ADVERTISEMENT
• FACEBOOK NEWS FEED
SPONSORED STORIES
• BANNER ADVERTISEMENT ON WEBSITES
HUNGRY NAKI
APP MARKETING & DIRECT ORDER
• INTEGRATE DIRECT ORDER ICON ON
RESTAURANT WEBSITES
• ENDORSE WITH FOOD FESTIVALS/FAIRS ON
MORE APP DOWNLOAD
DIRECT CONSUMER
PENETRATION FROM
RELEVANT SOURCES

19. DIGITAL MARKETING
VIDEO MARTEKING | FOCUSED CAMPAIGN
VIDEO MARKETING
• YOUTUBE VIDEO ADVERTISEMENT
• CONSUMER EXPERIENCE SHARE
• FOOD PREPARATION VIDEO
BY 2017, 90% TRAFFIC
WILL BE GENERATED FROM VIDEO
--CISCO
SEASONAL OFFERSCHECK-IN DISCOUNT GIFT CARDS
FOCUSED
CAMPAIGNS

20. ACTIVATION & OFFLINE REACH
REACHING OUT TO CONSUMER OFFLINE
INTERACTIVE KIOSK
• INSTALLAED IN UNIVERSITIES, OFFICE CANTEENS
• DIRECT ORDER FROM KIOSK & GET DISCOUNT
• ADVERTISING PLATFORM FOR RESTAURANTS
BILLBOARD FOR
BRAND VISIBILITY

21. BECAUSE
THE INVESTORS WANT TO
RESULTS
TALK ABOUT FINANCE

22. REVENUE STREAM
CASH FLOW
DELIVERY
CHARGE
RESTAURANT
SALES PREMIUM
KIOSK
ADVERTISEMENT

23. SALES PROJECTION
YEARWISE
0 50 100 150 200
2020
2019
2018
2017
2016
SALES & COST ANALYSIS (IN BDT MLN)
COST
SALES

24. BREAK-EVEN ANALYSIS
OVER 5 YEARS
0
100
200
300
400
500
600
2016 2017 2018 2019 2020
TOTAL SALES TOTAL COST
BREAK EVEN ON
3RD QUARTER
OF 3RD YEAR

25. INVESTMENT ASPECT
OVER 5 YEARS
RETURN
ON INVESTMENT
21.28%
NET PRESENT
VALUE (NPV)
389.92
MLN (+)
PAYBACK
PERIOD
3.1 YEARS

26. WE ARE HERE TO WIN
5.2 MILLION s