Gloria Jeans Coffee shops and franchisers . about the company and its branches in North Cyprus/

1. INTERNATIONAL BUSINESS

2. INTRODUCTION

Although Gloria Jean’s Coffee originated in Australia, it
has many branches worldwide, also in Turkish Republic
of Northern Cyprus.
In 2007, Nicosia
 In 2008, Famagusta
 In 2010, Kyrenia
 In 2011, EMU


3. PRODUCT:
Gloria Jean’s Coffees shops serve a
variety of coffees and other beverages,
both hot and cold, along with pastries
and coffee accessories.
Hot Drinks : Cappuccino, Caffe Latte,
Classic Hot Chocolate
Cold Drinks: Very Vanilla Chiller,
Crème Brulee, Cookies n’ Cream

4. STRATEGIES

In coffee industry, there are a lot of brands that sell the
same product which is Coffee.
Market Share
 Thus, it is very important to keep more shares in market.

5. COMPETITIVE ADVANTAGE OF THE FIRM
Very comfortable atmosphere for students
 A suitable place for families with an inner playground.


6. GLORIA JEAN’S WAS ESTABLISHED LEFKOSHA(2007),FAMAGUSTA
AND KYRENIA (2010).

7. THE FIRM’S GOALS.

8. IMPORTS

Transaction in goods and services

2 basic types:
Industrial and consumer goods
Intermediate goods and services

9. IMPORTS (CONT.)
Gloria Jean’s Coffee is situated more than 39 countries
 Those countries and also T.R.N.C imports every things from
Australia.


10. INGREDIENTS

Coffee Beans

Sugar

Cold drinks

Chocolate

Raw materials

11. EXPORTS

Shipping the goods and services out of the port of a country.
BOT-difference
between imports and
exports.


12. EXPORTS(CONT.)


Only Australia can export of Gloria Jean’s products to franchising
countries.
T.R.N.C also can’t export goods of
Gloria Jean’s Coffees’ products
to another companies or
markets.
Just do services to its customers.

13. SWOT ANALYSIS-GLORIA JEANS
COFFEE

14. SWOT IS DIVIDED INTO TWO CATEGORIES:
INTERNAL FACTORS
-Strength: Which gives the
business an advantage over
others
-Weakness: Which places the
firm at a disadvantage
relative to others.
EXTERNAL FACTORS
-Opportunities: External
chances to make
greater profits or sales
-Threat: Elements in the
environment that could
bring trouble for the
firm

15. STRENGTH
Gloria Jeans is one of the first coffee
shops in TRNC and thus a market
leader in the coffee market.
-Offers lower prices and fast services
compared to their competitors.
-Attractive brand logo and their outlets
are well designed and attractive.
-Their coffee shops are place at very
strategic positions and highly
trafficking areas to attract more
customers.
-Offer variety of quality coffee with good
flavors.
-Also provides drinks like Smoothies
and Chillers and also bakery foods
like cakes, Sandwiches and other
light snacks.

16. WEAKNESSES
-Many competitors like
Robert’s Coffee
-Technological
advancements requiring
new equipments for
making coffee
-High operating costs
-Business profits are highly
dependent on the coffee
product.

17. -Gloria Jeans can
open more coffee
outlets due to
increase in coffee
consumers.
-Whole bean sales
in supermarkets
-Co-branding with
other food
manufactures

18. THREATS
-Increase in competitors
like Robert’s Coffee and
fast food stores.
-Brand switching by
customers.
-People becoming more
health conscious
reducing their intake of
coffee.

19. Corporate Social
Responsibility
Environmental
Sustainability
Ethical Marketing
Practices
Community Involvement

20. ENVIRONMENTAL SUSTAINABILITY
Gloria Jeans promotes sustainable farming, better
conditions for farmers and a healthier environment.
 Collaboration with the Rainforest Alliance.
 The first Australian company to receive the Corporate
Green Globe Award.
 Focused on reducing the impact of our packaging on the
environment.


21. COMMUNITY INVOLVEMENT

It’s part of the Gloria Jean’s Coffees experience; not
only making great coffee, but making coffee that cares.
With Heart was established by Gloria Jean’s
Coffees co-founders which partners with local coffee
houses to respond to the needs in their community and
invest in children, young people and families, to grow
strong and healthy communities.

22. GLORIA JEAN'S COFFEES FAMAGUSTA STORE HOSTED GUESTS
FROM THE "18+ REHABILITATION CENTER" WITHIN THE
FRAMEWORK OF THE 19TH OF MAY ORGANIZATIONS.

23. Raising funds for
Cancer Research Foundation

Holding Traditional Chess
Championship.

24. ETHICAL MARKETING PRACTICES:

“At Gloria Jean’s we don’t talk about customer service
because we don’t have customers, we have guests.”
Ian Martin
(CEO of Gloria Jean’s Coffee franchise)

25. TAHIR TASLI FROM GLORIA JEAN’S COFFEES CYPRUS RECEIVED
THE HIGHEST RECOGNITION AT 2012 INTERNATIONAL BARISTA
CHAMPIONSHIP, WHICH WAS HELD IN BEAUTIFUL JAIPUR,
INDIA. TAHIR REPRESENTED THE EUROPEAN REGION AT THE
INTERNATIONAL COMPETITION.

26. HOW DOES CYPRUS PROBLEM AFFECT THE FIRM?
Good sides
Made it difficult for foreign competitors to enter the
market
Made it difficult for domestic coffee firms to grow by
entering foreign markets
 Bad sides
Threats to reputation


27. SUGGESTIONS
1.Remote Order
2. Delivery Service

28. REMOTE ORDER
Order
directly off your Device
 Get detailed information about each drink including
Popularity, Specials, Favourites etc.
Choose the music you want to listen

29. DELIVERY SERVICE


Gain more free time
Save on transportation cost