Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners. For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.

1. BROADCAST &
MUSIC
Media Business Forum
12 March 2009
Presented by Yeo Chun Cheng
Chief Information Officer/
Director (Broadcast & Music)
Media Development Authority of Singapore

2. OVERVIEW - AREAS OF FOCUS
Made-by- Grow Music
Singapore Ecosystem
Content
Build Up
Singapore
Distribution
Quality, Sound
Services
Scalable +
High-Value Made-By-
Singapore
Content

3. BROADCAST
Made-By-Singapore Content

4. 2008 - ACHIEVEMENTS IN BROADCAST
2180 990
Jobs
Local Hours
41
35
Countries Awards

5. 2008 - PUBLIC SERVICE PROGRAMMES
•The Little
•Perfect Cut Nyonya
(Wa Wa Pictures) (MediaCorp
Studios)
•Highest rated
drama on Ch U •Highest rated
since 2004 show in 15 years
•Viewed by 1 in 3
•Guru Paarvai in Singapore
(Blueriver
Pictures)
•Highest average •Jeritan Sepi
rating of 15% on (Eagle Vision)
Vasantham
•Highest rated
show on Suria in
•Culture X
2008
(Third Floor)
•Tripled okto’s
ratings for info
programmes

6. 2008 - INTERNATIONAL CO-PRODUCTIONS IN HD
Journey Pictures
ThreeSixZero
Best Direction Sold to CBC,
at New York Discovery Asia,
Festivals 2008 NHK, Phoenix TV
Sold to BBC
Theatrical release
HD, ZDF, TVB,
Nippon TV
Beach House
Sitting in
Pictures Produced with
Natural History
Distributed by New Zealand
Fremantle
Sold to US, HK,
Book published
Germany, Greece
by Penguin
The Right Angle
Infocus Asia Media
Produced with Co-production with
NG Television Beijing TV
Distributed by Distributed by BBC
NGC Worldwide
InternationaI

7. 2009 – TARGETS FOR BROADCAST
2380 1280
Local Hours Jobs

8. 2009 – AREAS OF FOCUS
Made-by-
Singapore
International
Public
Innovative
Service Partnerships
360º TV
Programmes & Productions
2290
Hours

9. CALL FOR PROPOSALS – PUBLIC SERVICE PROGRAMMES
What?
Public service/educational value; innovative concepts
•
Reach viewers in Singapore and beyond
•
Cross platform potential
•
Slates - producers with track record in quality content
•
Who?
All Singapore independent production houses, broadcaster
•
in-house production units
How?
Co-investment arrangement between MDA and production
•
houses (and third parties)
When?
March and September 2009
•

10. FOCUS - INNOVATIVE 360º TV
In the forefront, sharpening our companies’ competitive edge
Library
Marketing Original
Cast
Programming Interactive
Profiles
Sneak Mini-sodes
Series Interactive
Peaks Footage
Videos
E-books
Behind Commentaries
the Games
Scenes
Innovative
360º TV
Games
Short-Form
VOD Mobile
Broadband

11. CONTENT 360º SESSIONS

12. CALL FOR PARTICIPATION – ELECTRIFY TV
What?
Forum for Online Video Evangelists
Why?
Expand the role of Online Video as a Medium
Who?
Content Creators: Video Production Companies, Publishers, etc
Distributors: Video Portals, Networks/Application Developers, etc
Service Providers: Interactive Services, Ad/Marketing Agencies, Marketers,
Ad Networks, Analytics Providers, System Integrators, Web Developers, etc
Technology Partners: Platform Developers, Tools Developers, Device
Manufacturers, etc
When?
21 April 2009

13. CALL FOR PROPOSALS – 360º TV
Who?
Media Companies and Partnerships involving TV production companies,
advertising agencies, platform/device owners, etc
What?
Original, Professionally-made TV Content
> universal themes, innovative concepts, compelling storylines
> engage global viewers through creative use of media technologies, social
media tools, etc
> available for wide distribution over online platforms, mobile/handheld
devices, consoles, and other audience-interfacing media tools
When?
Details available at next Content 360º Session on 19 March 2009

14. FOCUS - INTERNATIONAL PARTNERSHIPS & PRODUCTIONS

15. FOCUS - DISTRIBUTION
DISTRIBUTION
DISTRIBUTION
AGGREGATED
OF MADE-BY-SGP DIGITAL CONTENT
CONTENT
DISTRIBUTION FOR BRANDED
CHANNELS/BELTS
HUB
(Traditional,
repurposed)

16. MUSIC
Revitalising the Music Industry

17. GOING DIGITAL: REVOLUTION TO INNOVATION
2008’s revenues
increased by
25% to US$3.7b
Market share up
from 15% to 20%
•Revenue streams
for music
expanding and
diversifying
•New business
model of “Access”
is leading the way
Graphic: www.economist.com

18. GOING DIGITAL- REVOLUTION TO INNOVATION
Global Digital Revenues by Industry 2008
•Music at forefront of
35%
online and mobile
revolution
Growth from 15% in
2007 to 20% in 2008
•Higher revenue %
growth through digital
20% platforms
•Leverage on Music to
advance into the
digital world
4% 1%
4%
Games Recorded Music Newspapers Films Magazines
Source: PWC Global Entertainment & Media Report (2008) and IFPI

19. DEVELOPING MUSIC ECOSYSTEM
•TRANSFORMING Singapore into a key
regional and global media hub
•ENHANCING value in any media sector
•UNLOCKING the value and full potential of
the Singapore music industry

20. DEVELOPING MUSIC SERVICES
• Incorporating Made-in-Singapore Music into
Made-by-Singapore content
• Spur growth in professional music services
to support Made-by-Singapore content and
more

21. CALL FOR PROPOSALS - MUSIC
What?
• Projects to develop Music Ecosystem to grow the
Singapore Music Industry.
• New Singapore companies in Music Publishing,
Licensing and Distribution for international markets.
• Develop and produce Music related/themed content
for international distribution.
• Made-in-Singapore Music into Made-by-Singapore
content
When?
March, September 2009
Partners:

22. 2009 - TARGETS FOR THE SINGAPORE SOUND
1330
$46m
VA Jobs

23. THANK YOU