One of the Premier Services from PARC for PR & Media monitoring of One\'s Own Company and its Competitiors!

1. Your research partner Pan Arab Research Center

11. Infrastructure for Service BAGHDAD DUBAI CAIRO AMMAN WEB SERVER KUWAIT CITY JADDEH MUSCAT DOHA BEIRUT MANAMA PR & COMMUNICATION COORDINATOR AVME Data Collection & Capture Client Head C Client Head A Client Head B Client Head D Account Management Team (Analysts) Client Department Heads

19. Monitored Media by Typology Typology Magazine Newspaper Television Total Administration And Management 3 3 Advertising And Marketing 8 10 18 Advertising Free Publication 2 17 19 Children And Teenagers 27 4 31 Computers And Telecom 51 2 53 Construction And Transport 17 1 18 Cooking And Eating 6 6 Defence Army And Police 5 5 Economy And Business 82 12 94 Family And Women 93 2 95 Fashion Jewellery And Watches 22 22 General Interest 219 64 56 339 Health And Fitness 20 20 Hobbies (Photography, Comics & Caricatures) 2 1 3

20. Monitored Media by Typology Typology Magazine Newspaper Television Total Home Decoration 19 19 Leisure And Lifestyle 21 21 Literature And Arts 12 12 Men 12 12 Movies And Star News 19 7 15 40 Music Entertainment 19 8 28 News And Socio Political 58 158 9 225 Oil And Gas 5 5 Radio And TV Guide 11 11 Religion 3 3 1 6 Sciences And Geography 6 6 Social Mondanities 22 25 47 Sports 34 27 18 61 Trade And Industry 7 1 8 Travel And Tourism 28 28 Automotive & Other Vehicles 37 2 39 Total 870 331 112 1,313

21. Monitoring Markets GCC LEVANT PAN ARAB Saudi Arabia Egypt Pan Arab Media Kuwait Lebanon Pan Arasian Media UAE Jordan Bahrain Syria Qatar Oman Iraq

22. Expected Coverage (Sample) Country Estimated No. of Articles UAE 338 KSA 39 Kuwait 157 Bahrain 59 Oman 1 Qatar 51 Egypt 106 Lebanon 54 Jordan 18 Syria 55 Pan Arab Media 183 Total 1,133

29. MANAGE Your Reputation Effectively Diagnose: The GRI identifies the elements of your corporate image to help you improve your global reputation. Follow: Tracking your reputation lets you take strategic steps necessary to control the impact of media coverage on present and potential stakeholders. Compare: A good reputation is based on your presence in the industry. A benchmark encapsulates industry standards. React: React more effectively in a crisis, manage your capital better, employ your human resources more efficiently.

30. WHY is the GRI so Unique? Provides measures for more than 20 countries. Evaluates your reputation’s trend – is it improving or deteriorating? Gives a benchmark for your organization compared to competitors and other global brands (US benchmark). Is an integrated approach combining media analysis (what people are saying about you) and survey research (what people think of you). Lets you take action to improve your reputation.

31. Visibility (commercial and social) Credibility (commercial and social) From a media viewpoint From a client/partner viewpoint Favorability in the media Appreciation Reputation Index Volume of clippings Awareness Global Reputation Index (GRI)

32. Weekly Favorability Rating Total Volume of Articles: 1430 Overall favorability rating: 54 11 Aug-02 Rating: 61 26 May-02 Rating: 45

33. Weekly Volume of Articles Total Volume of Articles: 1430 Overall favorability rating: 54

34. Total Volume of Articles: 1430 Overall favorability rating: 54 Store “X” Vs. Retail

35. Awareness Do you know or have you ever heard of Store “X”?

36. General Appreciation On a scale of 1-10, where 1 is a very negative opinion and 10 is a very positive opinion, what is your opinion of Store “X”? 1% 37% 33% 29% DNK 9 - 10 7 - 8 1 - 6

37. Sense of attachment / Closeness to the Company On a scale of 1-10, where 1 is you dislike completely and 10 is you like very much, how much do you like Store “X”? 3% 36% 30% 31% DNK 9 - 10 7 - 8 1 - 6

38. Sense of attachment / Closeness to the Company On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements? Store “X” is a good company to work for Store “X” is a store for someone like me 6,9 5,4

39. Reputation Determinants Commercial On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements? 8,0 7,7 7,2 7,3 Clients' needs Good service Innovative Dynamic

40. Reputation Determinants Commercial On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements? 8,4 6,5 7,4 6,8 7,8 7,2 contributes to society's well- being Well-established transparent Socially involved takes good care of its employees Close to the public

41. Reputation Index Reputation Index of Store X 6.0 Volume of clipping 1430 Awareness 84% Favorability in the media 5.4 / 100 Appreciation 6.4 Media Performance Client Performance Visibility Credibility

42. Reputation Index