Understand the brain of the consumer and increase sales. understand how to inspire desire

1. NeuroMagnetism
The Art to Inspire Desire

2. Today we’ll talk about:
● How to inspire desire
● NeuroMarketing
● How to create desire online

3. The age of famous
But where is attention?
How is our marketing doing?
95% of all marketing is wasted, not scientific,
not effective.
98% Direct mail
98% of sales e-mails
93% of sales calls
50% large branding campaigns

4. The Art to Inspire Desire
What is NeuroMagnetism?
NeuroMarketing+ Brand Identity= A Magnetic
Brand.
Neuromarketing is a simple, scientific way to
understand what motivates people and what
makes them take action

5. Become more significant
Significance is about making things useful
and
it is also about making things desirable
Bigger profit margins live here

6. The Brain
How many changes in the last few years?
● Change is constant and accelerating.
How often social networks change?
One thing hasn't changed in the last 50,000
years:
The brain:

7. Human Brain
95% of our purchases happen first on an
unconscious level.
Meet the reptilian brain:
● Emotions
● Senses

8. How People Buy
● Our buying decisions must be filtered by
beliefs and values, therefore we buy
unconsciously first.
● Memories factor into the decision process.
you don't analyze and make decisions, your
unconscious mind does.
● People buy feelings, identity, values and
imagination. They buy what they feel!

9. How you sell?
Talk to the brain's needs:
● Keep me safe
● Touch me
● Feed me

10. Keep me safe
● The brain needs to know the future- Tell what will happen
● Careful navigation- Brain likes simple
● Find the broken windows.
● Use Imagery
● Establish positive associations

11. Touch Me
● Tell stories
● Create contrast- claims
● Brain likes rhythm and only thinks in
positives
● Imagination buys- Show the positives
● Show solutions
● Set expectations- "You're Gonna Like The
Way You Look, I Guarantee It"

12. Feed Me
● Learn to keep in touch
● Show what is in it for them- Evidence
● Brain loves novelty
● Habit and repetition
● Control the process

13. Examples
Storytelling: site and packaging

14. The need to Belong

15. To the point
● Emotional connection
● Tell them what they have to do

16. Create Connections:

17. Approachability, Fun, Contrast

18. Word of Advice
Work with your customer's brain and how it is
wired
All senses matter.
Apply NeuroMarketing in your sales efforts,
negotiations, packaging, store isles, Website,
Social Media Efforts.

19. BuzzBooster Marketing
Call us if:
● You want to increase sales
● Want to market better
● Want to train your team
● Book us to speak to your group
801-842-9765
Buzz@buzzbooster.com
BuzzBooster.com
Watch our show at BuzzBooster.tv