1. Prepared by:
ABU SHAHAM
10-MBA-18
AMU MC

3.  Company name : Atrix Pvt ltd.
 Product name: ‘Ultra Book PRO’
 Product type: Tablet-cum-projector.
 Industry : Electronics
 Idea by: Nematullah khan
 Concept by: Su Yang Electonics Ltd. (china)
 Operating country: India

4.  Atrix ltd started manufacturing mobile
battries in 2008 in kolkatta.
 In 2009 it strated manufacturing other mobile
accessories like chargers, earphones etc.
 The company posted its turn over in 2008:
2.5 mn, in 2009 it is 8 mn, in 2010 it showed
10.2 mn, in 2011 it showed 10.5 mn.
 Mission: ‘We create the best for you’.
 Vision: ‘The quality of life is ATRIX’

5. - Amit kr singh (sales & distribution incharge)
…Previously worked as a sales manager in
micromax mobiles, joined atrix ltd. In 2010.
-Subodh mishra (finance manager)…joined atrix
ltd in 2009 with a previous experience of 5yrs in
HDFC bank.
-Rizwan khan (production incharge)… Joined atrix
ltd in 2011.. 10 yrs of prior experience in foriegn
company Saudi Cast as a pattern shop incharge...

6. Product name: Ultra book pro
A super quality tablet-cum-projector with
advanced feature.

8.  The ‘Atrix ultra book’ will be introduced in jan 2012.
That year it sold 10,000 units for $40,00,000 in
sales. The average revenue per unit: $400.cost per
unit is $350.
 In 2013. The ultra book wiil be sold 1500 units for
60,00,000. The average revenue per unit for 2013 is
$400.cost per unit will be $320.
 In 2014, with new fetures ultra book pro 2 will be
launched at $400. expected unit sold is 20000 unit
iPhones for $8000000. Average revenue for each:
$400.
 In 2015, we will introduce super ultra book with
extended latest features. Expected sales is 50000
units at price of $500. Total expected revenue is
$25000000.
 In the year 2016 our company will launch authorized
stores in various other countries and expected to
reach target of 100000 unit sales.

10.  Total estimated capital required: 50 mn.
Source of fund:
 Equity capital(issued 30,000 @ Rs 100/share)
: 30 mn
 Debt capital(issued by IDBI bank): 20 mn

11. 30 % of equity is required from venture
capital funding and the investor will be
benifited as per the dividend policy of the
company.
40% of equity will be held by the owner,
Atrix ltd.
remaining of 30% will be issued within 10
days after venture capital investment
confirmation.

12.  What compels customer to buy Ulta Book?
- portable
- less in price
- Better in quality
- Attractive design
- services
- solves problems faced with traditional
projectors and tablets.

13. It solves traditional problems like
-Time taken in Connecting and adjustment to
an existing projector.
-Fluctuation of electricity between the
presentation spoils the flow of presentation
and its effect…...as projectors take little time
to restart.
-A portable projector.
-No need to go to projector room or carry a
projector.

14.  It is tablet-cum-projector.
 Better quality with best services.
 1 year warranty and six month accessories
warranty.
 Sleek and an attractive design.
 Runs latest windows 8 operating system.
 Fastest processor with a massive storage.
 User friendly.
 Better customer support service.

15.  Experience lightning
fast Window 8
operating
system.

16. Enjoy crystal
clear projection
view of 250X200sq.cm

17.  Assisted GPS and
GLONASS
 Digital compass
 Wi-Fi
 Cellular

18.  Adjust
projection
angle for three
different
position..

19.  Adjustable
stand to use
the tablet as a
projector..

20.  Enjoy smooth
3D gaming
experiance.

21.  Inbuild
internet
explorer
browser,
support all
type of
browser and
flash players.
HTML5

22.  Very sensitive
capacitive
multitouch
screen with
full qwerty
keyboard and
touchpad ..

23.  Enjoy video
calling project at
the enlarged
screen of your
own choice ..

24. Input and Output
 30-pin dock connector port
 3.5-mm stereo headphone minijack
 Built-in speaker
 Microphone
 Micro-SIM card tray
 Usb 2.0

25.  Size and weight:
 Height: 9.50 inches (241.2 mm)
 Width: 7.31 inches (185.7 mm)
 Depth: 0.37 inch (9.4 mm)
 Weight: 1.44 pounds (652 g)
 Retina display
 9.7-inch (diagonal) LED-backlit glossy widescreen
Multi-Touch display with IPS technology
 2048-by-1536-pixel resolution at 264 pixels per
inch (ppi)
 Fingerprint-resistant oleophobic coating
 Support for display of multiple languages and
characters simultaneously

26.  Wi-Fi (802.11a/b/g/n)
 Bluetooth 4.0 technology
 Wi-Fi (802.11a/b/g/n)
 Bluetooth 4.0 technology
 Model for AT&T: 4G LTE (700, 2100 MHz)3;
UMTS/HSPA/HSPA+/DC-HSDPA (850, 900, 1900,
2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz)
 Model for Verizon: 4G LTE (700 MHz)3; CDMA EV-DO
Rev. A (800, 1900 MHz); UMTS/HSPA/HSPA+/DC-
HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850,
900, 1800, 1900 MHz)
 Data only4

27.  5-megapixel iSight camera
 Autofocus
 Tap to focus
 Face detection in still images
 Video recording, HD (1080p) up to 30 frames
per second with audio
 Video stabilization
 FaceTime camera with VGA-quality photos
and video at up to 30 frames per second
 Photo and video geotagging

28. Powerful battery back-up:
 Built-in 42.5-watt-hour rechargeable
lithium-polymer battery
 Up to 10 hours of surfing the web on Wi-Fi,
watching video, or listening to music
 Up to 9 hours of surfing the web using
cellular data network
 Charging via power adapter or USB to
computer system

29. Thank you