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BTL for Energile

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shafiqabdullah

Energile is a glucose drink brand that is repositioning itself towards young sports enthusiasts. It held a youth football tournament in Karachi but it only covered a small target market. The proposal is for an "Energile Sports Tour" involving cricket and football tournaments in schools across Karachi, Lahore, and Islamabad over 5 months to better promote the brand to its target market of young sports lovers. The campaign will use various advertising methods like TV, print, internet, and outdoor advertising to promote the tournaments and brand. Evaluation will include website traffic, retail audits, consumer panels, and surveys.

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BTL ACTIVITY FOR ENERGILE PRESENTED BY: Shiraz Abdullah Shafiq Abdullah PRESENTED TO: Mr. Khurram Malik DATE: 26 th April, 2008
Energile - Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Energile - Introduction ,[object Object],[object Object]
SKU’s of Energile and BUZZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Energile - Introduction ,[object Object],[object Object],[object Object]
Youth Football Championship
Youth Football Championship
The new Energile
Target Market – Consumer Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Actual Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Actual Communication ,[object Object],[object Object],[object Object],[object Object]
What they did? ,[object Object],[object Object],[object Object],[object Object]
Our proposition DO IT BIG ….. DO IT BETTER!!! Our campaign: “ENERGILE SPORTS TOUR”
PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object]
MECHANISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion of Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion of Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion of Campaign ,[object Object],[object Object],[object Object],[object Object]
Promotion of Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion of Campaign ,[object Object],[object Object],[object Object]
RECAP ,[object Object],[object Object],[object Object],[object Object],[object Object]
RECAP ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website ,[object Object],[object Object]
Retail Audit ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Panel ,[object Object],[object Object]
Survey ,[object Object],[object Object]
Thank You!

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BTL for Energile