Set up Burger King in India

International Business
Topic: Set up Burger King in INDIA
Prepared by
MD. Ruhul Amin
ID : 12 10 42 10
BRAC Business School
BRAC University
Prepared for
Ms. Reem Quashem
Lecturer
BRAC University
Submission Date
25th
March, 2015

1
Assignment
On
Set up Burger King in
INDIA

2
LETTER OF TRANSMITTAL
25th
April
Ms. Reem Quashem
Lecturer
BRAC University
Subject: Submission an assignment on Burger King.
Dear Ma’am,
I prepared an assignment of BUS301 course on “SET UP BURGER KING IN INDIA.” which
I submit along with this letter. It was an energizing experience working and dealing with
corporate personnel.
I am confident that, this assignment will help you to understand about, why I want to set up my
business over INDIA. I try my best to follow your guidelines in preparing this paper. I just
present those things, what I believe to be most important information to make this paper as
specific & coherent as possible.
I hope that this report will fulfill your requirements. Thank you for your kind consideration and
guidance. I hope my effort would satisfy you.
Sincerely yours
MD. Ruhul Amin

3
Table of Content
Serial
No.
Topics Name Page No.
1
Overview of the Company 4
Mission Statement 6
Vision Statement 6
2 Objective to Enter into Fergie Market 7
3 PEST Analysis 8
4 SWOT Analysis 11
5 Marketing Mix 15
6 Five Forces Analysis 17
7
Internationalization Process 19
Burger King’s shifting business model 20
8
Core competence of Burger king 22
Business Rivals 23
9 Seasonal Operations 24
10 International Development 24
11 Conclusion 25
12 Recommendations 26
13 References 27

4
1. Overview of the Company:
Miami business people James McLamore and David Edgerton established Burger King
Corporation in Dec 4, 1954. After five years, they were prepared to extend their five Florida
Burger Kings into an across the nation chain. When they sold their organization to Pillsbury in
1967, Burger King had turned into the third biggest fast-food chain in the nation and was headed
to second place.
Burger King Worldwide, Inc. is a Delaware partnership formed on April 2, 2012 and the
backhanded guardian of Burger King Corporation ("BKC"), a Florida enterprise that
establishments and works fast food ground sirloin sandwich restaurants, chiefly under the Burger
King brand. Burger King is the world's second biggest fast food cheeseburger restaurant, or
FFHR, chain as measured by the aggregate number of restaurants. As of December 31, 2012,
Burger King claimed or franchised a sum of 12,997 restaurants in 86 nations. Of these
restaurants, 418 were Company restaurants and 12,579, or give or take 97% of all Burger King
Restaurants, were claimed by our franchisees. Our restaurants are restricted administration
restaurants that highlight fire barbecued burgers, chicken and other strength sandwiches, french
fries, sodas and other moderately estimated sustenance things. We believe that, our restaurants
speak to an expansive range of buyers, for speaking to distinctive client bunches. During their
over 50 years of working history, we have built up an adaptable and expense proficient fast
administration burger restaurant model that offers clients quick, heavenly nourishment at
moderate costs.
Burger King creates incomes from three sources:
 Franchise revenues, comprising fundamentally of eminences in view of a rate of offers
reported by establishment restaurants and charges paid by franchisees.
 Property income from properties that we rent or sublease to franchisees and
 Retail deals at Company restaurants.

5
Burger King believe that they can deliver value to our shareholders and upgrade the Burger King
brand by centering our endeavors on the stewardship of our brand. Now we have a higher rate of
percentage of franchise restaurants than our significant rivals, and their target is to move to an
about 100% franchised plan of action. We believe that our establishment ruled plan of action will
expand their gainfulness and income since the capital needed to grow their restaurant portfolio
and re-picture and keep up existing Burger King Restaurants will chiefly be given by their
franchisees. Furthermore, we accept that our day of work far from huge restaurant proprietorship
will allow us to concentrate on narrowing the normal restaurant deals hole with our companions,
through menu advancement, franchisee operational bolster and brand improvement.

6
Mission Statement:
We will get ready and offer fast service food to satisfy our visitors needs more precisely, quickly,
politely, and in a cleaner-environment than our rivals. We will lead all our business issues
morally, and with the best workers in the mid-south
Vision Statement:
We gladly serve the best burgers in the business, with a variety of real, authentic foods, all
freshly prepared, as like as you want. Now we operate more than 11,000 restaurants over 50
states and 60 countries all over the world. Among them 90% of BKW are owned and operated by
independent franchisees, most of them are family-owned operations that have been in business
for decades,

7
2. Objective to Enter into Fergie Market:
Main objective of Burger King is to be the most profitable QSR business, through a strong
franchise system and great people, serving the best burgers in the world. In order to make their
vision to reality they focus four areas of their business. Those are;
a) Marketing Communication
b) Menu
c) Image and
4) Operations
Many of our franchising are open for give the best service for customer. Our market
communication is one of the best communication. We also have different types of menu for our
customers. So they have a lot of options choose their likeable items. And we always take
decisions from customers about what they want. We back every franchisee with over 58 years of
advancement, accomplishments, and a demonstrated plan of action. We have good brand value,
verity foods, good environment, suitable place and limitless options. We want to provide our
food and give some different test to all over the world. That’s why we enter into foreign market.

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3. PEST Analysis:
The Burger King Company and other organizations have their own weaknesses and strengths
that can both affect the future performance of their respective business. Analyzing the future
constraints is an advantage for the companies since they can identify the possible factors that
tend to leave an impact on their business.
 Political Environment :
As a producer and merchant of nourishment items, Burger King and their franchisees are liable
to sustenance wellbeing regulations, including supervision by the Food and Drug Administration
and its universal equivalents, which administer the production, naming, bundling and security of
sustenance. Furthermore, they may get to be liable to enactment or regulation trying to
assessment and/or manage high-fat, fatty and high-sodium sustenance, especially in the
Malaysia, have sanction menu naming enactment that obliges restaurant networks to give caloric
data on menu sheets, and menu marking enactment has likewise been embraced on the
government level. Controllers in nations are proposing to make moves to diminish the level of
introduction to acrylamide, a potential cancer-causing agent that characteristically happens in the
arrangement of food.

9
The franchisees are liable to laws identifying with data security, protection, cashless installments
and buyer credit, assurance and extortion. An expanding number of governments and industry
bunches worldwide have created information security laws and measures for the insurance of
individual data, including government managed savings numbers and budgetary data.
 Economic Environment:
Monetary conditions have, and may proceed to, antagonistically influence purchaser optional
spending which could adversely affect our business and working results.
They accept that their business, visitor movement and benefit are firmly connected to shopper
optional spending, which is affected by general financial conditions, unemployment levels, the
accessibility of optional salary and, eventually, buyer certainty. An extended financial record,
expanded unemployment and underemployment of their client base, diminished pay rates and
compensation rates, expanded vitality costs, expansion, dispossessions, rising investment rates or
other expansive expense weights antagonistically influence purchaser conduct by debilitating
shopper certainty and diminishing customer spending for restaurant eating events. Amid the late
retreat, as an aftereffect of these elements B.K experienced lessened incomes and deals
deleverage, spreading settled expenses over a lower level of offers and creating descending
weight on our productivity. These variables additionally decreased deals at establishment
restaurants, bringing about lower eminence installments from franchisees.
 Social Environment:
Burger King's target business is kids and business class peoples. They have opened the greater
part of their restaurants in the shopping centers and close to business focuses. For children, they
have uncommonly made zones of children. Presently they have additionally presented Back-to
School special arrangement keeping in mind the end goal to pull in more kids a likewise they are
issuing a few toys alongside specific dinners. Burger King is additionally considering solid food
for individuals.
Something else, they are also considering Muslim celebrations and opening their restaurants as
per their timings. They additionally utilize halal meat and don't utilize any pork meat and fat as
Muslim individuals don't eat pork.

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 Technological Environment :
Information technology disappointments or interferences or ruptures of their system security may
intrude on their operations, subject us to expanded working expenses and open us to case.
They depend heavily on their PC system and system base over our operations including, but not
constrained to, purpose of-offer handling at our restaurants. Despite our usage of efforts to
establish safety, the greater part of the innovation frameworks are helpless against harm,
incapacity or disappointments because of physical burglary, fire, power misfortune, information
transfers disappointment or other disastrous occasions, and also from inward and outside security
breaks, dissent of administration assaults, infections, worms and other problematic issues
brought about by programmers. Moreover, to the degree that some of overall reporting
frameworks oblige or depend on manual methodologies, it could expand the danger of a break.
Despite the fact that the Twitter record was bargained in February 2013, their frameworks have
never been ruptured and they have not experienced a caber attacl previously.
 Legal Environment:
Legal aspects like expense commitments, job guidelines, and quality necessities are just a couple
among the other similarly imperative lawful components on which the organization needs to
contemplate. And Burger King are always follow all kind of legal issue in every place where
they open franchise. It will also happened with India.

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4. SWOT Analysis:
 Strengths:
 Strong Market Position: BKC is the world's second-biggest FFHR chain as measured by the
aggregate number of restaurants and framework wide sales. So in INDIA we can hold a
strong marketing position.
 Greater Franchise Mix: As a result of its higher establishment blend, the organization has
the capacity develop with insignificant capital consumption and is guaranteed of customary
salary as charges and eminences. It will create an impact on Indian market.
 New Healthier Menu Items: Burger King supporting its greatest new item dispatch in years
by presenting the Tender-fresh, Premium Chicken Burger and going hand in hand with the
dispatch with a marketing campaign called "cheat on beef". But in India, people are not eat
beef. So we offer them two item.
1) Vegetarian Burger.
2) Non-Vegetarian Burger.

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 Weaknesses:
 Vulnerability to Labor and Regulatory Influences: Despite the fact that the organization
works in numerous worldwide venues, the larger part of restaurants are in the United States.
This convergence of operations in one geographic zone expands organization's introduction
to neighborhood variables, for example, work strikes and the impact of administrative
changes. So we give charge to local person and trained them well. And our investor team will
visit after three months to see the food is well prepared or not.
 Reliance on so-called “Super Customers”: There is some sign that Burger King may have
been moderate to move to leaner and healthier restaurant charge for satisfying its long haul

13
clients who are fans of the big larger portion sandwiches. In India there are a lot of
restaurants that’s why may be it will be create some impact in our business.
 Not enough corporately owned stores: Burger King depends intensely on franchisees to
execute its image guarantee, End of 2012 years, 12,579 or more or less 97% of all Burger
King Restaurants were possessed by franchisees. India is one of the largest country, so it will
take time to create enough stores in all the states of India.
 Opportunities:
 Increasing demand for healthier food: While demand for healthier food increases, Burger
Kings could present more solid sustenance decisions in its menu and transform its
shortcoming into quality. Burger King's is attempting to seize such an opportunity and soon
plans to open only vegetarian restaurant in India.
 New Opportunities in Economy: For India, China, Singapore, and Malaysia and so forth
creating nation where have huge business sector, so Burger King will open new advertise in
creating nation.
 New Breakfast Food Initiative: Burger King is trying to update its breakfast menu and will
include Starbucks Corp's. Seattle's Best Coffee to all its restaurants. It has presented prior
restaurant opening times in India.
 Brand Licensing Project: Burger King has gone into an authorizing course of action
(expedited by Broad Street Licensing Group) to further build the company's' image
mindfulness and widen the vicinity of the famous "King" character, different licensees of
Burger King Corp. will soon dispatch a line of branded T-shirts, furthermore a selective
gathering of slumber product and parlor product.

14
 Threats:
 Intense Competition: The organization's rival in the broadest viewpoint incorporates
restaurants, brisk administration eating foundations, pizza parlors, cafés, road sellers, comfort
nourishment stores, shops and markets. So it might lost client who pick an alternate same
level sustenance shop.
 Changing consumer habits towards healthier food choices: Practically client towards
healthier sustenance decisions, for exemplar Japanese food, in light of the fact that Burger
King's very nearly food is fries that is bad of wellbeing.
 Changing Consumer Eating Habits: Burger King's same-store deals in the U.S.
furthermore, Canada declined 4.6% in the three months finished Sept. 30, 2009. Individuals
18 to 34 cut their utilization of fast-food suppers from November 2006 to November 2009 as
indicated by the statistical surveying firm NPD Group. The blend of the economy and better
wellbeing data has impacted individuals to eat at home and to pick. In India most of the
people are always want some different types of food. So it is a great opportunity to enter into
Indian market.

15
5. Marketing Mix:
 Product: As a fast food hamburger restaurant, Burger King produces, burgers, cheeseburgers
and fries, salads, hash browns, onion rings, coffee, juice, shakes, cookies and pies. Burger King
separates itself from rivalry with its "have it your direction" topic which permits individualize
every requests with numerous choices including fries or onion rings, cheddar, mustard,
mayonnaise, lettuce, and onion. Burger King has marked a permitting manage ConAgra Foods
Lamb Weston which will bring about offering a retail line of microwaveable Burger King Brand
French fries at select retailers in the United States, including Wal-Mart.
 Price: Burger King recently joined McDonalds in offering a $1 double cheese burger. Some of
its franchises claimed the price reductions cut into profits. Burger King has unpopular (among
franchise owners) $1 double cheeseburger promotion, so Burger King due to low profitability.
Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an
alternative to McDonald's $1 summer drink. They also plan to make a short price for India. In the
next page there is a picture, which Burger King promote in India.

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 Place: Burger King works its business by means of establishments, under an establishment
course of action, the franchisees put resources into the hardware, signage, seating and
ornamentation, while the organization claims or leases the area and building. The organization
produces incomes from three sources: deals at organization restaurants, sovereignties and
establishment expenses and property wage from those establishments that rent or sub lease
property from the organization.
 Promotion: Burger King Big Value Menu $1 Talent Show welcomes clients to show their
ability by means of features they submit with the objective of winning a menu thing. Burger
King has instituted the expression "next best move" to highlight booked limited time visits with
stops in urban groups around the nation. The exertion is increased by a unique where Participants
can portray group administration commitments. We will come to India with various items,
among those we focus two items, those are, vegetarian and non-vegetarian burger.

17
6. Five Forces Analysis:
Porter’s 5 forces analysis (Michael E. Porter, 1980) has been conducted to explain the industry
attractiveness and long-run industry profitability. The researcher measured the five forces by
implementing the following method:
Bargaining Power of Suppliers ---- Low
Minimal effort of exchanging suppliers. The simpler it is to switch suppliers, the less haggling
force they have. Low supplier exchanging expenses emphatically influence Burger King. There
are numerous suppliers for the fast food industry, for example, the soda pop industry, interest for
supplies is not as much as suppliers' ability to fulfill all interest.
Bargaining Power of Customers ---- High
There is little different among products and buyers can look over numerous fast food restaurants.
Burger King exceeds expectations at its new Steakhouse XT burgers and McDonald's is likewise
attempting to convey an upscale burger with its Angus "Third Pounder". For one client have two
separate decisions, so client have capacity to can anticipate Burger King's new Steakhouse XT
burgers.

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Intensity of Existing Rivalry ----- High
An increasing trend toward the co-area of a few distinctive brisk administration foundations in
the same geographic zone or in sustenance courts at retail chains and airplane terminals and so
on. There is noteworthy cost based rivalry inside this industry, however fast administration
foundations likewise contend on the premise of area, sustenance quality and consistency, style
and presentation, nourishment range with new items, including for the more wellbeing cognizant
and more seasoned populace, expecting to be presented consistently, variety and service.
Threat of Substitutes ------ High
Limited number of substitutes implies that clients can't without much of a stretch switch to
different items or administrations of comparative value and still get the same profits. High
exchanging expenses emphatically influence Burger King. At the point when items and
administrations are altogether different, clients are less inclined to discover equivalent item or
administrations that address their issues.
Threat of New Competitors ----- High
On the off chance that current rivals have the best land areas, new contenders will have an
aggressive hindrance. Limiting geographic elements absolutely influence Burger King.
The fast food industry is exceedingly saturated, they are confronting the issue of stoutness and
wellbeing and nourishment worth and data for clients is presently of expanding significance. On
the off chance that new contestants had the capacity focus on the issue of weight by turning out
with healthier items than contenders' and give all the data that clients needed, then it would most
likely turn into a threat to other competitors.

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7. Internationalization Process:
In order to know the characteristics of the internationalization process, it is necessary to know
the 3 process models that explains the activities of companies in foreign markets
1. The Uppsala learning model of internationalization
2. The network internationalization model &
3. Stage model of internationalization
The Uppsala learning model of internationalization:
The Uppsala internationalization process is the model for the firm’s selection of market and
mode of entry while going international. Burger King Restaurant always take steps based on
their present situation. What they know about the present time. Now food restaurant business is
one of the best business all over the world. So Burger King always take decision over their next
step based on what they know. That’s why they do franchising all over the world. And world 2nd
largest restaurant business. Burger King took only three years to start franchising business.
This is the picture of all burger restaurant in all over the world.

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Burger King’s shifting business model focus in 2014:
Burger King actually follow the shifting business model for their franchising.
Burger King generates revenues from three sources:
1. Revenues from franchises
2. Income from leased or subleased properties
3. Sales at company-operated restaurants.
Burger King reported $243 million revenues from franchises. This aggregate grew 8% year-over-
year from $225.6 million last year. Organization worked restaurant income declined to $18
million—down 65% from $53 million last year. This decay was because of a shift in procedure.
Burger King is moving towards a 100% franchise model.

21
Shifting business model:
To invest in restaurants that have a variety of business models, you can look into exchange-
traded funds like the Consumer Discretionary Select Sector SPDR Fund, which includes
McDonald’s and Yum! Brands.
By moving to a 100% establishment model, Burger King ought to concentrate all the more on
menu development, brand improvement, and franchisee operational backing. It wants to enhance
benefit by receiving this procedure, which has brought about lower expenses and enhanced
working edges, from 48% last year to 58% in the second quarter of 2014. This is far from 2011,
when working edges were 24%. Over the two-year period, organization restaurants decreased
from 1,258 to 52.
Wendy's is an alternate restaurant network that is moving towards an establishment
overwhelming model. Company worked and establishment models both have their upsides and
downsides.
To put resources into restaurants that have a blend of plans of action, you can investigate trade
exchanged stores like the Consumer Discretionary Select Sector SPDR Fund , which
incorporates McDonald's and Yum! Brands.

22
8. Core competence of Burger king:
To drive sales BK chose to concentrate on 4 focuses; the menu, marketing and communication,
image and operations. Dissimilar to Burger King's real rivals, McDonald's and Wendy's, who set
up their burgers on a level flame broil which fries the meat, BK readies their cheeseburgers on a
fire oven. They likewise concentrate on extending their menu to speak to an extensive variety of
demographics. But growing their menu, BK has made a determined showcasing methodology to
focus on these same demographics. They have made another picture in a roused 20/20 outline
showing their fire barbecued procedure to expand same store deals, higher benefits and an in
number profit for ventures (Burger King, 2013). They have additionally given motivations to
urge franchisees to take after the renovating endeavors also. Lastly they have rebuilt their field
groups to reduction their extent of obligation. At the point when the group has less restaurants
under its extension, it can concentrate all the more on nourishment quality, visitor administration,
velocity of administration and cleanliness. Additionally, field individuals have been
predesignated as business mentors. As mentors, they are in charge of managing groups and
franchisees towards their objectives. Remuneration for these mentors will be execution based.
This guarantees responsibility and arrangement inside the establishments. They have likewise
actualized assessment forms that will guarantee that visitors' have the best experience
conceivable.
An alternate center competency is quickening universal advancement. BK has added to a
"worldwide portfolio realignment extend" that will quicken their universal vicinity. They are
giving chances to franchisees the privilege to create and oversee Burger King Restaurants in
different nations or areas in return for responsibilities for new improvement and minority
interest. They went into joint dares to acquaint Burger King with development developing
markets everywhere throughout the world to incorporate Brazil, Russia and China.
Notwithstanding worldwide franchising open doors, BK has additionally forcefully sought after
chances to refranchise residential and global Company restaurants to new or existing franchisees.
The objective is to have the all restaurants fit in with franchisees. This would expand benefits
furthermore be less capital serious (Burger King, 2013). The last center competency is to keep up
an in number concentrate on corporate-level expense structure.

23
Burger King wants to enter nations with substantial quantities of youth and shopping plazas.
Most fast food advertising is gone for teens. It concentrates on things that are essential to them,
fame, cool garments, loads of companions, dating, and VIPs (EHow, 2013). Shopping plazas are
a simple area to adventure. All shopping plazas have nourishment courts and numerous
youngsters’ continuous malls. Likewise clients looking to snatch a snappy nibble to eat are
additionally accessible at whatever time.
 Business Rivals
The American burger giant, Burger King came to an alternate breakthrough in its way for global
development. The organization opened its first Indian restaurant in the nation's capital, New
Delhi, with an arrangement to open 12 outlets crosswise over Mumbai and New Delhi
throughout the following 60-90 days. Burger King Restaurants in India will be furnished with
two product offerings: vegetarian and non-vegetarian items — both with diverse managing staff.
Burger King accepts that India could turn into one of its biggest worldwide markets. Then again,
Burger King is a late participant in the nation, with other restaurant networks, for example,
McDonald's, Dunkin' Brands, and Starbucks officially show in this crowded market for a long
time mow.
Burger King operate in the FFHR classification of the QSR portion of the more extensive
restaurant industry. They contend in the United States and universally with numerous entrenched
nourishment administration organizations on the premise of item decision, quality, moderateness,
administration and area. Their rivals incorporate a verity of autonomous neighborhood
administrators, notwithstanding decently promoted provincial, national and global restaurant
networks and establishments. In the FFHR business their main rivals are McDonald's, Wendy's
Company, and also territorial ground sirloin sandwich restaurant networks, for example, Carl's
Jr., Jack in the Box and Sonic. B.K likewise vie for shopper eating dollars with national, religion
and area. We always maintain three core things which make us different from others. Those are:
I. Quick service restaurants that offer a limitless option,
II. Casual and "quick casual" restaurant networks and
III. Accommodation stores and grocery stores. Moreover, the restaurant business has few
obstructions to entrance, and therefore new contenders may emerge at any time.

24
9. Seasonal Operations:
The business is modestly seasonal. Restaurant sales are normally higher in the spring and
summer months when weather is hotter than in the fall and winter months. Restaurant sales in the
winter are ordinarily most elevated in December, During the Christmas shopping season. B.K
restaurant deals and Company restaurant edges are regularly most reduced amid the winter
months, which incorporate February, the briefest month of the year. Besides, antagonistic climate
conditions can have material unfavorable consequences for restaurant sales. The timing of
religious occasions might likewise affect restaurant sales. Since their business is modestly
regular, results for any one quarter are not so much characteristic of the outcomes that may be
accomplished for any other quarter.
10. International Development:
 Over the previous two years Burger King effectively gone into universal advancement and
joint endeavor understandings that establish the framework for feasible long term unit
development.
 During 2013, they sign new master franchise and advancement understandings in Mexico,
Canada and Pakistan and an improvement understanding in Germany.

25
11. Conclusion:
Burger King operates in a highly reasonable environment. The amount of Burger King’s
competitors is very high and there are other factors that affect the business. While its rivals are
utilizing practically the same methodologies that Burger King is utilizing, it is imperative to
fabricate a state of distinction that will separate burger ruler from them. Burger King is known
for its inventive and quality items, elevated requirement administration and operational
brilliance. With a specific end goal to stay aggressive, Burger King must separate itself from its
rivals. This could be possible through separation of items. It should likewise investigate new
markets and exploit new opportunities. Burger King must keep up its worldwide point of view
and proceed with its market extension methods. In order to do that, burger king must develop a
diverse product line. And it will be a great opportunity for Burger King if they set up in India.
Because there is a huge opportunity to make a good franchising all over the India.

26
12. Recommendations
With a specific end goal to extend more clients and to grow the matter of Burger King, the
organization should to investigate further new advertises on the planet. By investigating new
advertises, Burger King will have the capacity to compete with McDonald's and Wendy's. The
organization also needs to put resources into innovative development. One noteworthy source of
differentiation is the organization's inventive items. Keeping in mind the end goal to stay focused
and to draw in new clients, Burger King must focus on developing new products. So they can
send some survey team in all their franchising stores, to check out the quality of food they
provide. They give a limitless option to customer. But customer always want quality rather than
quantity. Their quality of food is good, and they should to keep it up not only India but also all
over the world.

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13. References:
 www.ukessays.com/essays/marketing/burger-king-company-report-and-summary-marketing-
essay.php#ixzz2bgf2HZBw
 www.burgerking.com
 Abraham C. S., 20. Strategic Planning: A practical Guide for Competitiveness Success.
Emerald Group Publishing: Bingley.
 Bensoussan E. B., Fleisher S. C. (2008). Analysis without paralysis: 10 tools to make better
Strategic decisions. USA: Pearson Education Ltd.
 www.marketingteacher.com/case-study/burger-king-case-study.html
 finance.yahoo.com/news/analyzing-burger-king-shifting-business-210025043.html

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