4. ‘We provide our customers with the best value
for money through the most convenient shopping
experience’.
5.
6.
7. P
R
O
B
L
M
S
Infrequency of
customers
Infrequency of
customers
No system of
order cancelation
No system of
order cancelation
Emphasizing
more on website,
catalogue or
telephone selling
Emphasizing
more on website,
catalogue or
telephone selling
Strong
Competitors
Strong
Competitors
Delivery TimeDelivery Time
8. Infrequency of
customers
Infrequency of
customers AdvertisingAdvertising
website, catalogue
or telephone selling
website, catalogue
or telephone selling In- Store ShoppingIn- Store Shopping
Strong
Competitors
Strong
Competitors DifferentiateDifferentiate
No system of
order cancelation
No Solution
Found
No Solution
Found
Delivery TimeDelivery Time
No Solution
Found
No Solution
Found
9.
10. Demographic
Segmentation
Recency - How recently did the customer purchase?
Frequency - How often do they purchase?
Monetary Value - How much do they spend?
11. Customer Requirements Argos effort
High Street shopping, out of
town shopping centers, and
by direct delivery from
Internet orders
Setting up there stores and
offering delivery systems in
these particular areas.
Argos products will be
convenient
Limited products in display
and trying to save their
space rent cost
Wants to get products very
easy way
Introduced multi- channel
shopping approach.
Wants technology uses Text and takes home and
Quick Pay kiosks,
catalogues
