This document discusses how to develop software features effectively. It recommends shifting perspective from business goals to customer needs by understanding personas and user goals. It also recommends performing usability testing early in the development process through methods like impersonation tests and observing users, as well as blending user-centered activities into the overall development process and engaging the whole team.

1. Software as a Tool
Doing it Right!
Shadid Chowdhury
Developer, SmartBear Software
@shadidc

2. Humans started using tools at least
2.6 million years ago
source: http://en.wikipedia.org/wiki/Tool

3. Software as a Tool
Efficiency = Productivity - Friction

4. Software as a Tool - Challenges

5. Deciding
the Right Feature

6. “Business” - Shifting Perspetive - “Customer Need”

7. Understand Customer Needs

8. Personas ...| Who needs What & Why?

9. Business Goal -> User Goals

10. Feature
Doing it Right

11. Shift Left << Usability Testing

12. Impersonation Tests

13. Be in the wild, Get to know your users
source: http://www.corporatewildman.co.za/safaris-and-events/wildman-challenges/

14. Blend UX within the Process

15. Engage the Team to User-centered Activities

16. Summary
Deciding the Right Feature
1. Shifting Perspective
2. Personas
3. User Goals
Doing the Right Feature
1. Left Shift Usability
2. Impersonation Test
3. Visit User
4. Blend it within Process
5. Engage the Team