Parents looking for quality child care may feel stressed, frustrated, confused, discouraged andeven frightened. This emotional roller coaster ride shouldn’t have to take place.Instead, we want you to feel comfortable and confident when searching for quality child care. After going through the Choosing Quality Child Care Core Knowledge, choosing quality child care will hopefully seem like a breeze!

1. 1. Company Summary
Parents looking for quality child care may feel stressed, frustrated, confused, discouraged and
even frightened.
This emotional roller coaster ride shouldn’t have to take place.Instead, we want you to feel
comfortable and confident when searching for quality child care.
After going through the Choosing Quality Child Care Core Knowledge, choosing quality child
care will hopefully seem like a breeze!
We want child care to be a place where children feel happy, safe and are learning.To fulfill those
requirements Caring For Kid’s® Launch . Caring For Kid’s® want to make & maintain a
relationship between our customer “Like a Family. It is a full-service child care/development
facility that cares for toodlers from age Six month to Six years. The Caring For Kid’s ® will be
concentrating on the upper eng of the market: double-income professinal parents. These
personally ambitious parents are typically eager in terms of their children’s development and will
be willing to pay to have their children attend the best facilities.Caring For Kid’s® will offer
services from 8 a.m to 5 p.m.

2. The children will be exposed to a wide range of activities including arts, crafts, socialization,
general learning, and group activities. Caring For Kid’s® will be priced out some people budgets
but will offer well trained staff.
Through specialized training of the staff and innovative learning systems, The Caring For
Kid’s® is cutting edge in terms of child development. This curriculum, coupled with a custom
designed facility. Unlike our competitors, we offer advanced after-school tutoring, and activities
such as arts, crafts, and learning english all in one location.
Mission:
Caring For Kid’s® mission is to provide top level digital child care and to offer safe
and secure child care at all times. Close personal attention to each child is essential to
providing

3. a quality experience for all children ‘like a family’.Therefore, adequate personnel
will be hired to ensure each child has the proper supervision will in our care.
Service Description:
Caring For Kid’s® will offer three basic services in the Gulshan 2 community:
 Full-time Child Care
 After School Care
 Drop-in care
Prior to opening, the Caring For Kid’s® have three months of enrolment. Based on the
market reaction, these services may be altered to meet the needs of the community.
Learning Center:
Caring For Kid’s® is not only taking care of the kids but also giving them knowledge. Such
as drawing, music, english lesson, and also singing. Caring For Kid’s® not only prepares
children to become sociable child but prepare to be a child who is ready to face the day ahead.
To develop our children social attitude, Caring For Kid’s® also implement group activities
conducted both inside and outside.

4. Group activities such as drama, the race between 'students' child care.Caring For Kid’s® also
give an opportunity for the kids to do their homework from their ‘main school’ and to obtain
help.
Security System:
For the safety of the children, 'Caring For Kid’s' provides a very tight security system. Caring
For Kid’s provides well train security guards. In addition we also provide IP security CCTV
installed at important places such as front door, classroom hallway, classroom, main hall and
courtyard. If parents want to monitor their child,they can easely do it by using our remote
monitoring system(RMS) apps.We have another service which is called CMS that means
confirmation message system.By this system we always inform parents about child, vacsination
reminder.We also provide traking services by using smart wrist-band,fire extinguisher on each
child-occupied floor to accessible in the event of a fire in the home or center.

5. Nutritionist:
For food in a 'Caring For Kid’s', we do not use food from outside as catering, we provide a
helper who will serve in the cooking and nutrition expert is in charge for calculating adequate
nutrient food for children 3 years to 5 years.
Vaccination:
Vaccination is the administration of antigenic material (a vaccine) to stimulate an individual's
immune system to develop adaptive immunity to a pathogen. Vaccines can prevent or ameliorate
morbidity from infection.But some time parents can not take the vaccination on time .Caring For
Kid’s here to solve this problem by their medical team.
2. The Customer
Caring For Kid’s® will be concentrating on two different target customer segments. The first
full-time working couples. This group is forecasted to account for 80% of Caring For Kid’s®.
The second group of customers are drop in, customers who use Caring For Kid’s® sporadically,
when ever the need arises.

6. Caring For Kid’s® is an exiciting opportunity that provides safe and secure child care. Through a
combination of well-price service and a well seasoned management team, Caring For Kid’s®
believe that it will be quickly gain market share and reputation as a premier & digital child care
provider.
3. Market Analysis Summary
Caring For Kid’s® offers services which are vitally important in today's fast paced, dual-income
world. As an increasing number of families have become dependent on two incomes, the need
for quality child care has skyrocketed.
Market Segmentation:
Caring For Kid’s® has a focus on meeting the local community need for child care services
within the 10-mile radius of . Students will be taken in flexibly on either a full-time or part-time
basis.

7. Full-Time Working Couples:
The Child Care will establish a significantly large, full-time, regular client base in order to
establish the healthy, consistent revenue base which will ensure stability of the
business. Customer and community relations are extremely important, as it is imperative to keep
the parents pleased in order to keep their children in the child care.
After School Care:
Another large segment of the child care's business will be in the after school care market. This
client base will provide a higher profit for the child care since instructor-to-student ratios are
higher, and the students require more educational services, which are the primary focus of the
child care. By offering tutoring, and advanced studies in technology, theatre, arts and sciences,
the college will attract these profitable business clients, producing significant supplemental
revenues.
Target Market Segment Strategy:
The target market for Caring For Kid’s® is full-time working couples. Referral marketing,
direct-mail campaigns and community activity days will be the primary types of marketing
STP
Government organization
Busy celebrities
Offices and places of business in
general
Parents in Banks and Financial
institution

8. strategies utilized. Maintaining and enhancing its reputation with families and in the community
will be crucial in obtaining the planned market share growth of this target market.
Location:
According to Census 2010 data, the population growth rate for Dhaka is approximately 3,48%
per year, which is reflected in the market analysis summary. However, the Gulshan 2 area of
Dhaka North is experiencing a residential construction boom. This is area of “New Golden
Triangle” growth center of industrial, offices, and commercial houses. This suggests that more
families continue to move into the Gulshan 2 area, thus becoming potential customers.
In our market analysis, we suggest a modest 6% yearly growth in the number of potential
customers.
Market Needs:
With inflation continuing to rise each year, the typical Indonesian family now requires dual or
supplemental incomes. This trend has created a need for quality child care services. We do not
see this model changing in the foreseeable future. In fact, based on the growth in the Gulshan 2
area, specifically Gulshan 2, we expect the need to increase.

9. Market Trends:
Currently there are more family caregivers than licensed child care facilities nation
wide. However, this business model can't keep up with the needs of the growing child care
industry. In the family care giver paradigm, space is limited and quality of care is questionable -
in many cases viewed as only slightly higher quality than babysitter services.
Service Business Analysis:
Caring For Kid’s® is in the child care services industry, which includes several models:
1. Licensed Child Care Facilities: Business facilities that offer child daycare services.
2. Family Child Care Homes: Individuals that offer child daycare services in their homes.
3. Specific Interest Based Programs: Businesses that offer specialized instruction such as
gymnastics, martial arts and athletics.
4. Church/Mosque Child Care Facilities: Religious organizations that offer child daycare
services in their communities.

10. 4. Marketing Strategy
Marketing in the child care industry depends largely on reputation and referral. At Caring For
Kid’s® that reputation will start within our community bolstered by our involved commitment to
those we serve.
Promotion Strategy:
We will depend on client referrals, community exposure and direct mail campaigns as our main
way to reach new clients. As we change strategies, however, we need to change the way we
promote ourselves:
 Advertising:
We'll be developing our core positioning message: "Play, Learn, and Grow together" to
differentiate our service from the competition. We will be using brochure, poster, and
direct mailto launch the initial campaign.
PRINT
MEDIA
RADIO/
ADS
SOCIAL
MEDIA

11.  Sales Brochure:
Our theme and curriculum will help sell the child care to prospective clients.
 Direct Mail:
We will send quarterly direct mail campaigns to the housing developments in a 10-mile
radius of the child care.
Marketing Programs:
We will develop and maintain partnerships with local businesses that cater to the needs of
children.
Positioning Statement:
For families who value the importance of higher education and quality child care
services, Caring For Kid’s® offers a great alternative to traditional child care services
and specific interest based programs.
Pricing Strategy:
Caring For Kid’s® must charge appropriately for the high-end, high-quality educational and care
giving services we offer. Our revenue structure has to support our cost structure, so the salaries
we pay to assure quality services must be balanced by the revenue we charge.We will be price
competitive in the market we serve; however, we will not subscribe to the "lowprice leader"
concept. The quality of our service will support the prices we charge.
Service Price(Taka)
Full Time Child Care 5000/-
After School Child Care 3000/-
Drop-in 2000/-
Home care Negotiable

12. 5. Competition
Price, service, certification and reputation are critical success factors in the child care services
industry. Caring For Kid’s® will compete well in our market by offering competitive prices,
high-quality child care services, and leading-edge educational programs with certified, college-
educated instructors, and by maintaining an excellent reputation with parents and the community
in which we serve.
Mom Child Care, Uttara, Dhaka :
This childcare is an approved form of childcare .Their home based setting provides a familiar,
safe and secure environment. Family child care want to provides experiences which reflect the
diversity of community.
FunPark Kid’s Learning Harbor, Dhaka-1230 :
FunPark-Kids’ Learning Harbor is the DAYCARE & PRE-SCHOOL .FunPark-Kids’ Learning
Harbor (FP-KLH) has come into operation with its homely and loving atmosphere where the
child will play, learn, laugh and grow.
ALO CHILD CARE CENTRE ,Motijheel, Dhaka :
ALO CHILD CARE is running with the appreciation of their clients. Children get pleasure in
their place which is their achievement.
Hats Day Care ,Uttara,Dhaka :
The newly established Daycare center .All of their rooms have been thoughtfully planned to help
the child have a free flow day within the room. This enables staff to be in the rooms at all times
providing optimum supervision.

13. 6. Future Market offering
In future we want to launch digital school bus service DRONE(Dhaka Express One) for
child.
Know more about this stay with us and visit www.drone.net

14. 7. Conclusion
Every child is a different kind of flower, and all together make this world garden.
Childhood is not a race to see how quickly a child can read,write, and count. Childhood is
a small window of time to learn and develop at the pace which is right for each individual
child.” CARING FOR KIDS”,we do call ourselves child development not just daycare
center.We do have a real interests in helping the child learn, develop and grow in all
those. Our main aim is to need to learn through play and also need to be able to explore
and grow through a wide range of activities and experience for children. Nowadays
people are more busy at home and office. For which they may not got proper time for
take care of their child. But they need to give time to their child which they deserved. In
modern age day care service is one of the best solutions ,of parents who want to keep
child’s in a homely classified environment. We hope and believe that we may not provide
parents love,but we will try to provide love and care for children by our specialized
trainers and our creative facilities.
We hope you feel less of all of these negative emotions and more comfortable and confident in
caring for kid’s. Don’t be afraid to take advantage of those because you can change your child’s
life when you choose Caring For Kid’s. We want all children to be happy, safe and learning.
Thank you.