Are online videos becoming strategic on the web? Data and figures showed, reveal that online video web sites list #3 among the most visited sites, keeping up with social networks and search engines's number of unique users and increasing popularity at high rates! more details on stefanogrigoletti.blogspot.com

1. outline
communication strategies
online video:
key data and figures

2. videos watched online: key numbers
201,4 in october 2011, more
than 201 billion videos
BILLION were watched globally
on online video web
videos sites, from home and
watched work location.
The global monthly 2
viewing audience
1,2 reached 1,2 billion
unique viewers,
BILLION during the same
unique period.
viewers source: www.comescore.com
title

3. Online video: how many unique visitors?
1,55
BILLION 1,27 1,15
BILLION BILLION
monthly monthly monthly
unique unique unique
#1 visitors #2 visitors #3 visitors 3
SEARCH ENGINES SOCIAL NETWORKS ONLINE VIDEO
in july 2011, with 1,15 billion unique visitors, online video viewers were only
10% less than people visiting social networks and 30% less than people using
search engines
source: data processing on www.comescore.com
title

4. online challenge: videos VS searches
in april 2012, the
36,8 number of videos
watched by u.s.
BILLION internet users was
videos twice the amount of
watched searches.
video watching 4
reached a 21,5%
increase since april
17,1 2011, against the 11%
increase in searches
SEARCH
BILLION during the same
core period.
queries source: www.comescore.com
title

5. An interesting picture of online video
online video web sites list #3 among
the most visited sites.
online video web sites are taking up
social networks and search engines, by
the terms of monthly unique users
(over 1.1 bn in july ‘11) 5
36.8 bn videos were watched on april
‘11, twice the amount of online
searches
online video watching reached a 21,5%
annual increase since april ‘11
title

6. online video: key data and figures 2012
STEFANO
GRIGOLETTI
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