Presentation from the 11/16/2016 Adobe TechWednesday webinar. The materials cover the importance of a social media calendar, creating accountability, building a recurring plan, finding optional social media windows, and building and monitoring your social media project plan.

1. BUILDING A SOCIAL MEDIA
PLAN AND CALENDAR
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DOUG WINNIE
PRINCIPAL INSTRUCTOR, TECH LIBRARY, LINKEDIN LEARNING

2. HELLO, I’M DOUG WINNIE.
 Principal Instructor, Tech Library at LinkedIn
 Adobe Community Professional
 Hockey player and lacrosse coach
 LinkedIn: linkedin.com/in/sfdesigner
 Twitter: @sfdesigner
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 2

3. WHAT WE WILL COVER
 Importance of a calendar
 Accountability
 Recurring plan
 Optimal social media windows
 Creating a project plan
 Monitoring and adjusting
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 3

4. IMPORTANCE OF A CALENDAR
Do as I say, not as I do.
Social media success requires a
“launch and iterate” approach.
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 4

5. IMPORTANCE OF A CALENDAR
Regular activity can
have a profound
impact on your social
media footprint.
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 5

6. ACCOUNTABILITY
Social media is equal parts
discipline as well as engaging
content.
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7. ACCOUNTABILITY
If you put importance on your
social media presence, your
activities must have the same
level of importance as the rest
of your work.
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8. RECURRING PLAN
Your recurring plan is a weekly
snapshot of what you would
want to accomplish to establish
your publishing cadence and
establish a workflow.
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9. RECURRING PLAN
 Where is my target audience?
 What mini-campaigns do I feel will
resonate with my audience?
 Which social media platforms are
best fits for my mini-campaigns?
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10. RECURRING PLAN
 Keep it simple and think about:
 Cadence
 Work requirements for updates
and posts
 Workflow considerations
 Integrating with day-to-day
activities
 Ability to use tools like Hootsuite
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 10

11. RECURRING PLAN
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 11

12. OPTIMAL SOCIAL MEDIA WINDOWS
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ALL TIMES ARE EASTERN STANDARD TIME

13. BUILD A PROJECT PLAN
 Keep it simple and think about:
 Cadence
 Work requirements for updates
and posts
 Workflow considerations
 Integrating with day-to-day
activities
 Ability to use tools like Hootsuite
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 13

14. BUILD A PROJECT PLAN
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 14

15. MONITORING AND ADJUSTING
 Track your footprint and give yourself
a dashboard
 Try to find correlations between your
activities online and footprint growth
 Look for long-term growth
BUILDING A SOCIAL MEDIA PLAN AND CALENDAR 15

16. MONITORING AND ADJUSTING
 Focus on long term growth
 In the last two weeks, I increased
my Twitter followers by 15
Versus
 In the last year, I grew my Twitter
followers by 52%
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17. MONITORING AND ADJUSTING
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