This presentation was presented originally at StartupSafary Poznan. Check UsabilityTools for optimizing your conversion: http://usabilitytools.com/

1. #StartupSafary

2. Hey! Name’s Sezgin.
Head of Marketing @ UsabilityTools
#StartupSafary

3. B2B companies that blog only
1-2 times per month generate 70%
more leads than those don’t blog
Source: Hubspot
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4. 82% of marketers who blog see
positive ROI for their inbound marketing.
Source: State of Inbound Marketing
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5. Inbound marketing is..
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6. Content marketing is..
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7. Content marketing is not...
(Source: Rand Fishkin / moz)
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8. inbound marketing.
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9. 83% of B2B marketers have a
content marketing strategy.
(35% documented, 48% not documented)
(Source: content marketing institute/marketingprofs)
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10. 69% of B2B marketers indicate that
they will increase content marketing
budget in 2014.
(Source: webmarketing123)
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11. #StartupSafary

12. Quite popular,
isnt, it?
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13. The Right Kingdom
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14. How many blog posts
published each day?
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15. Around 2.73 Million.
1.59 Million is WP
(Source: WordPress)
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16. 70% to 80% of B2B content goes unused.
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17. 70% to 80% of B2B content goes unused.
WASTED!
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18. #StartupSafary

20. Target...

21. Target...

22. Target...

23. Why content marketing?

24. • Drives traffic, converts and nurture leads
• Helps onboard customers
• Continously educates current users
• Relatively lower cost
Because effective content marketing:

25. What to know?

26. It’s a marathon.

27. (Source: Wordstream)
An example..

28. Invest time. Lots of it.

29. Do it right.

30. ‘The best marketing
doesn’t feel like marketing.’
Tom Fishburne

31. If you already have a blog and
struggling with conversion.
Try UsabilityTools.