shiftx

1. Valorizing Industrial Heritage
International Conference (Shift X project)
15 October 2014 (Genk - BE)
EU SUPPORT FOR
TOURISM AND INDUSTRIAL HERITAGE
Eric Philippart
European Commission, DG Enterprise & Industry
Unit E2. Tourism and cultural instruments

2. Types of support
• Policy support (Communications and Action Plans flagging the
importance of the sector, challenges and opportunities)
• Facilitation (setting places for (inter-)sectoral dialogue)
• Soft law (monitoring, proposing and occasionally
endorsing)
• Promotion, marketing, training (trade fairs, Tourism
business portal http://
ec.europa.eu/enterprise/sectors/tourism/tourism-business-portal/index_en.htm
…)
• Financial support (direct funding through grants or
indirect funding via financial intermediaries) 2

3. EU competence for tourism
• Since 1 December 2009, the EU can intervene to "support,
coordinate or complement the action of Member States"*
• Its action shall in
particular "encourage
the creation of a
favourable environment
for the development" of
a competitive tourism
sector
3 * Articles 6 and 195 - Treaty on the functioning of the European Union

4. • "Europe, the world's No 1 tourist destination –
a new political framework for tourism in
Europe" (COM(2010)352
• "A European Strategy for more Growth and
Jobs in Coastal and Maritime Tourism"
(COM(2014)86
• "Towards an integrated approach to cultural
heritage for Europe" (COM(2014)477)
• Mapping of Cultural Heritage actions in
European Union policies, programmes and
activities (European Commission DG EAC,
2014)
http://
ec.europa.eu/culture/library/reports/2014-heritage-mapping_en.pdf
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Policy support

5. Facilitation
• Industrial tourism strategies and international key
players
• Industrial heritage promotion and new tourism
solutions
• Industrial tourism: local development and
sustainable policies
• Industrial tourism: local development: "niche"
markets and innovative tourism products
http://ec.europa.eu/enterprise/sectors/tourism/conferences/2011-etd
/
5
European Tourism Day (2011)
Industrial heritage

6. Crossroads of Europe
on Industrial Tourism (2014)
Ferrol (Spain) - 3rd Crossroads of Europe &
5th European Conference of Industrial Tourism
•Thematic (promotion and marketing; conversion of
industrial landscapes into tourist attraction; importance
of education and handbooks on industrial tourism;
planning, sustainability and quality; Interactions
between public administrations, associations and
networks at international level)
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• Sectoral (greenways, heritage railways; mining; beers, wine and spirits; maritime
industries, …)
http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=7329&lang=en

7. • European Route of Industrial Heritage
network (ERIH)
• European Federation of Associations of
Industrial and Technical Heritage (E-FAITH)
• Europa Nostra
• …
7
Dialogue

8. Soft Law & good practices
• Dublin Principles (2011) for the
Conservation of Industrial Heritage Sites,
Structures, Areas and Landscapes
• Framework Convention on the Value of
Cultural Heritage for Society (Council of
Europe)
• European Landscape Convention with
respect to industrial heritage (Council of
Europe)
• "Decalogue of good practices of industrial
tourism" (2014) adopted by the 5th
European Congress of Industrial Tourism
International Committee
for the Conservation
of the Industrial Heritage
International Council
on Monuments and Sites
• … 8

9. New Guide on funding for the tourism sector
9
• strategic importance of tourism
for the EU
(1 of top 3 economic sectors)
• Sector made of many different
players with different needs
(long supply chain from marketing &
advertising; travel agents, ...)
• Range of EU thematic
programmes
9
INSERT

10. 10
Scope and focus of the guide (1/3)
• The guide covers the most important EU
programmes for the tourism sector
• It focuses on (in)direct funding opportunities
(by opposition to EU actions benefiting the tourism sector such
as fight against money counterfeiting ...)
• The tourism sector is defined here as private and
public entities promoting tourism destinations or
developing tourism services.
This contribution can be direct (e.g. National tourism offices) or
indirect (entities training tourism workers – e.g. universities
organising a master in tourism management …).
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11. 11
Scope and focus of the guide (2/3)
• EUROPEAN COHESION FUND
• EUROPEAN SOCIAL FUND
• EUROPEAN REGIONAL DEVELOPMENT FUND
• LIFE
• EUROPEAN AGRICULTURE AND RURAL DEVELOPMENT FUND
• EUROPEAN MARITIME AND FISHERIES FUND
• HORIZON 2020
• COSME
• CREATIVE EUROPE PROGRAMME
• ERASMUS +
• EMPLOYMENT AND SOCIAL INNOVATION PROGRAMME
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12. 12
Scope and focus of the guide (3/3)
• The guide focuses on practical questions:
• type of tourism-related actions eligible for funding
• type and level of funding
• who can apply and
• how to apply
Electronic version
http://ec.europa.eu/enterprise/sectors/tourism/index_en.htm
12

13. 13
13

14. 14
Selection of relevant programmes
Next to well-known Structural Funds' opportunities
•HORIZON 2020
•COSME
•CREATIVE EUROPE PROGRAMME
14

15. Horizon 2020
EU Framework Programme for Research and Innovation
(2014-2020) made of "programme sections" (also called
"pillars. Most interesting for tourism probably are:
•"Excellent Science"
• sub-section MSCA ("Marie Skłodowska-Curie Actions") for
career development and training of researchers – with a focus
on innovation skills – in all scientific disciplines through
worldwide and cross-sector mobility
15

16. Horizon 2020
• "Societal Challenges"
• sub-section programme "Europe in a changing world - Inclusive, innovative and
reflective societies" funding Research & Innovation Actions", "Innovation
Actions" and "Coordination and Support Actions" in particular on
transmission of European cultural heritage
See calls on "Emergence and transmission of European cultural heritage and Europeanisation" (REFLECTIVE-2-
2015) or "The cultural heritage of war in contemporary Europe" (REFLECTIVE-5-2015).
uses of the past
See call on "Innovation ecosystems of digital cultural assets" (REFLECTIVE-6-2015) for bringing cultural content
to new audiences in novel ways, through the development of new environments, applications, tools, and services
for digital cultural resources in scientific collections, archives, museums, libraries and cultural heritage sites
3D modelling for accessing EU cultural assets
See "Advanced 3D modelling for accessing and understanding European cultural assets"
(REFLECTIVE-7-2014) focuses on developing new methods and tools for automated 3D
modelling and analysis of physical cultural resources and assets (e.g. cultural heritage sites,
monuments, sculptures, archaeological sites…).
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17. 17
COSME
Incubator, nursery, hospital
•Calls for the development or improvement of
European thematic routes (focus on Cultural and
industrial heritage)
• Cultural contents (story telling, augmented reality …)
• Sustainability & accessibility dimensions
• Promotion of the Route
• Ways to ‘consume’ itineraries (biking …)
17

18. 18
COSME
Pre-COSME projects
Extra_Expo - From Extraction to Exposition: a
journey on how rocks become masterpieces
creating and promoting a new transnational tourist itinerary
based on a common cultural and industrial heritage around
European marbles (2014-2015) – 200.000 €
18

19. 19
COSME
Pre-COSME projects
Tastes of Trappists - sustainable tourism strategy
within major Trappists’ sites areas, which cover beer industrial
heritage (2014-15).
European Route of ceramics capitalizing on the
specific industrial and cultural heritage of ceramic territories
(2013-2014). http://www.viaceram.eu/
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20. Creative Europe programme
TRANSNATIONAL COOPERATION PROJECTS
•The "Culture sub-programme" funds transnational activities within
and outside of the EU, aimed at developing, creating, producing,
disseminating and preserving goods and services which embody
cultural, artistic or other creative expressions. Priorities include the
support of international cultural activities such as exhibitions and
festivals.
•For "smaller scale cooperation projects" (consortium of at least 3
partners from 3 different participating countries, with maximum
duration of 48 months), grants up to € 200.000 representing
maximum 60% of the eligible budget. For "larger scale cooperation
projects" (consortium of at least 6 partners from 6 different
participating countries, with maximum duration of 48 months),
grants up to € 2 million representing maximum 50% of the eligible
budget.
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21. Creative Europe programme
EUROPEAN NETWORKS
•The "Culture sub-programme" supports European networks (i.e.
structured groups of organisations) that strengthen the capacity of
the cultural and creative sectors to operate transnationally and
internationally, adapt to change and promote innovation. A limited
number of networks with broad coverage will be supported across a
balanced range of sectors. Greater synergies between existing
networks are welcomed in order to reinforce their organisational and
financial structure and avoid duplication of efforts.
•Action grants awarded under a 3-year Framework Partnership
Agreement, that shall not exceed € 250.000 per year. Maximum co-financing
rate of 80% of total eligible costs.
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22. Contact details
European Commission,
Directorate General Enterprises and
Industry
Directorate E. Service Industry
Unit E2. Tourism and cultural
instruments. Eric Philippart c/o ENTR-TOURISM-
AND-CULTURAL-INSTR@
ec.europa.eu
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Thank you for
your attention