1. By: Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie

3. Differentiation through marketing, packaging, and distribution

4. Allowed for birth of energy drink market

7. Television advertising, "Red Bull gives you wings“

8. Team purchasing and athlete sponsoring

9. Extreme sport sponsoring

11. largest part of red bulls marketing budget

12. Large reach through branding

13. Fans create attachments and bonds

14. Consumers associate their best performance with the product

17. Different approach towards distribution incentives

19. Informal communication sources: viral marketing (University Students)

20. Negative Word of Mouth: rumors, deaths of teenagers

21. Expanded into 50 countries, doubled profits, strengthened brand loyalty

22. 17 million Facebook likes vs. Monster (biggest competitor) 9million

24. Introduction Product Line Target Market Segmenting the Market Advertising Competitors Consumer Behaviour Theory Conclusion