Discover the 5-step process to creating an effective 2016 B2B social media strategy.

1. B2B Social Media Strategy
in Just 5 Steps
Creating a Killer

2. Creating a Killer B2B Social
Media Strategy
Social media has emerged as a top resource for
marketing professionals and continues to be an
effective way to generate B2B leads. No two
networks are the same, so for a killer B2B social
media strategy, it’s best to make a concrete plan
of your goals (and tangible metrics for knowing
when you’ve met them), and tailor your strategy to
provide substantial content that engages with
industry leaders and your followers.
Remember – you want people to keep coming
back, so be sure to give them plenty of reasons to
do so. Below, we share our 5-step process to
creating an effective 2016 B2B social media
strategy:
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3. 3
Creating a Killer B2B Social
Media Strategy in Just 5 Steps

4. 1. Streamline Your
Presence
When each of your accounts has a different handle, and only half of your profiles are fully
filled out, your potential customers might not stick around long enough to get your good
info. Make sure that you have consistent names on each platform, and fill out everything –
including the profile picture.
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5. 2. Define Your Objectives
As a marketing professional, you know that your efforts are useless unless you have clearly
defined objectives to show the progress of a campaign. To best flesh out the structure of
your social media presence, define:
• Your target audience: Who are you trying to reach and how big is your audience?
• Expectations for engagement: What kind of responses do you want? Do you want to
generate leads and does your content motivate users to follow through with your call to
action?
• Sharing/Viral likeliness: Does your campaign inspire followers to share your posts with
their networks?
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6. 3. Create a Strategy for
Each Network You’re Using
Your objectives will also help you decide how to tailor campaigns to each platform. Having a
diverse presence across platforms can boost your company’s visibility, but you don’t want to
deliver the same content everywhere. It’s best to recognize the strengths of each type of
social media and adjust accordingly.
LinkedIn: By far the most popular social media platform for B2B sales generation, LinkedIn is
a platform designed around connecting professionals, which means that you won’t have to
work as hard to sift through personal information on profiles to find your target market.
Plus, LinkedIn continues to update with new tools to like outreach performance tracking,
integrated sales pipelines, and of course, the blog publishing feature.
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7. 3. Create a Strategy for
Each Network You’re Using
Twitter: Use your Twitter account to engage directly with industry leaders (and other
influencers) which can help boost your company’s image as a reputable resource, and
directly connect with followers via surveys and questions.
Instagram: Creatively tailor content to visual representations so followers can engage with
behind-the-scenes or actual images of your company at work. Skip the boring graphics or
blocks of text.
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8. Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com
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