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Nhssm presentation
- 1. #nhssm Social Media Masterclass Alex Talbott (Communications officer at NHS London) @a_double_tt Colin Wren (New media officer at St George’s Healthcare NHS Trust) @colinwren Social media is a very broad medium, while you won’t become an expert this will cover everything to get you started
- 2. What we’ll cover today What is social media? Why should you be using social media? Getting to know social media Golden rules Common mistakes Selling in social media Crisis communication Media relations Social media policies Linking up the online and offline worlds
- 3. What is social media? A way to spread your message further by creating great content A way to engage with stakeholders in an environment they are comfortable in A place to build communities around your services A bottom-up way to discover new content
- 4. Today’s platforms Facebook Geolocation based apps Twitter Photo sharing sites LinkedIn Social Bookmarking Youtube Blogging
- 5. Why use social media? Personally Professional learning and career development Find communities based around your interests Connect with friends and family new and old Share your hobbies and knowledge with the world Discover and discuss news, videos, music
- 6. Why use social media? Professionally Engage with patients and the public and business partners Bring your message to patients and the public in an environment they are comfortable in Bring more readers to your website Help shape the way public health and corporate messages are delivered on the internet Be part of the existing online debate
- 7. Getting to know social media Listening The 80-10-10 rule the #nhssm rule of thirds Broadcast vs conversation Common mistakes Working with agencies
- 8. Listening Social media gives us two ways to listen to users Reactively via commenting on our content Proactively via searches for terms Listening to users helps us to See what we’re doing right and wrong Help those in need of assistance out
- 9. The 80-10-10 rule Producers of content - thought leaders and active 10% participants Proliferators - pushing the information around the 10% system, networkers Consumers - reading the information, observing, ‘lurkers’ 80%
- 10. The #nhssm rule One third of #nhssm followers engage in the chats Two thirds of #nhssm followers read the chat but don’t engage
- 11. Broadcast to conversation Broadcasting content is a safe start but won’t keep people interested Conversation guarantees engagement
- 12. Common mistakes Lack of activity Lack of planning Failing to link online and offline worlds Inappropriate content Thinking social media is free
- 13. You can’t make a ‘viral’ video Often agency solutions are off the shelf Agencies aren’t necessarily the experts Key Performance Indicators (KPIs) are key Plan for the post-agency time
- 14. Selling in social media Crisis communications #ukriots Police response to the riots http://www.guardian.co.uk/uk/interactive/2011/aug/24/riots‐ twitter‐traffic‐interactive #uksnow http://uksnowmap.com
- 15. Selling in social media Media relations Contacting journalists Open and transparent Social media as a source of positive stories First to hear the news
- 16. Selling in social media Patient engagement Live tweeting events Asking for feedback Engaging online bloggers and groups Promoting memberships/ events Sign posting to services
- 17. Social media policies Needn’t be 100 pages long #nhssm suggested policies General staff use Public facing Internal (short) social media policy for access to the account
- 18. Linking up the online and offline worlds PALS Chief executive's office Wards Partnerships online (meet the people of the accounts offline) Aligning to the organisation’s objectives
Hinweis der Redaktion
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