Understand the demographic factors and values that characterize the retail customers

1. THE RETAIL CUSTOMER
Presented by Seth Kokora

2. TOPICS
CHANGING
CUSTOMER
DEMOGRAPHY
CHANGES IN
CONSUMERS
VALUES

3. Demographic factors
Age
Gender
Ethnicity
Income
Occupation

4. Shift in the demographic trend
• Generations
• Income
• Lifestyle
• Ethnicity

5. TOPICS
CHANGING
CUSTOMER
DEMOGRAPHY
CHANGES IN
CONSUMERS
VALUES

6. What is consumer value?
Customer value is the benefit that a customer
will get from a product or service in
comparison with its cost.

7. Factors affecting consumer value

8. Enhancing consumer’s value: retail
strategies
• Product depth and width (Ex: Big bazaar)
• Retail format (Ex: Tesco)
• Customer service
• Price fairness (Ex: Walmart)

9. THANK YOU!
A satisfied customer is the best business strategy of all.
Michael LeBoeuf