SlideShare ist ein Scribd-Unternehmen logo

Acquisition Ad Buys Presentation

•
•
Seth Berman
Seth Berman
Technologie
1 von 4
Acquisition via Ad Buys Presenter: Seth Berman April 20, 2012 © BabyCenter, LLC. Confidential. All rights reserved.
Acquisition via ad buys DMC says… Q: What channels? Which users? Why? A: High Volume (#), Low Cost ($), High Conversion (%) SJB says… Q: How about 1 million users, $1 each, 100% conversion? © BabyCenter, LLC. Confidential. All rights reserved.
Signup Ads Acquiring user contact information on cost-per-lead basis Name Phone Number Email Twitter Handle Postal Address Custom Questions Geo-Targeted Info Why Signup Ads? • These users are not searching for you • Email newsletters bring traffic to your site • Convert signups into Facebook Likes or Twitter Followers • Deliver deals to email subscribers Source: The Pontiflex Cost-per-Lead (CPL) Report Q3 2010 © BabyCenter, LLC. Confidential. All rights reserved.
App Ads Drive downloads of your app on a cost-per-install basis Costs (Flurry example) Targeted App Recommendations: $0.75 minimum bid Video Clips: $0.50 - $2.00 effective cost-per-install ($0.02 per view) Why App Ads? • Discovery is difficult even for known apps • These users don’t know about your app • Installs and reviews can improve discovery • Effective way to cross sell users of one of your apps into new apps • Can also be used to re-engage inactive users that installed your app Source: Flurry presentation November, 2011 © BabyCenter, LLC. Confidential. All rights reserved.

Empfohlen

Business of APIs Conference 2011 - Klout
Business of APIs Conference 2011 - KloutBusiness of APIs Conference 2011 - Klout
Business of APIs Conference 2011 - KloutMashery
 
Facebook Timeline - Implications & Strategy
Facebook Timeline - Implications & StrategyFacebook Timeline - Implications & Strategy
Facebook Timeline - Implications & StrategyJoey Barker
 
Custom apps deck
Custom apps deckCustom apps deck
Custom apps deckKaran Singh Bir
 
Common Digital Advertising Formats of 2012
Common Digital Advertising Formats of 2012Common Digital Advertising Formats of 2012
Common Digital Advertising Formats of 2012MarcusThomasLLC
 
SSRS on iOS
SSRS on iOSSSRS on iOS
SSRS on iOSmobiweave
 
MWC/ADC 2013 Camera and Lenses - Photo extensibility for Windows Phone
MWC/ADC 2013 Camera and Lenses - Photo extensibility for Windows PhoneMWC/ADC 2013 Camera and Lenses - Photo extensibility for Windows Phone
MWC/ADC 2013 Camera and Lenses - Photo extensibility for Windows PhoneMicrosoft Mobile Developer
 
Portfolio
PortfolioPortfolio
PortfolioTerrance Nelson
 
Mobile apps vs mobile websites
Mobile apps vs mobile websitesMobile apps vs mobile websites
Mobile apps vs mobile websitesAbhishek Verma
 

Empfohlen

Business of APIs Conference 2011 - Klout
Business of APIs Conference 2011 - KloutBusiness of APIs Conference 2011 - Klout
Business of APIs Conference 2011 - KloutMashery
 
Facebook Timeline - Implications & Strategy
Facebook Timeline - Implications & StrategyFacebook Timeline - Implications & Strategy
Facebook Timeline - Implications & StrategyJoey Barker
 
Custom apps deck
Custom apps deckCustom apps deck
Custom apps deckKaran Singh Bir
 
Common Digital Advertising Formats of 2012
Common Digital Advertising Formats of 2012Common Digital Advertising Formats of 2012
Common Digital Advertising Formats of 2012MarcusThomasLLC
 
SSRS on iOS
SSRS on iOSSSRS on iOS
SSRS on iOSmobiweave
 
MWC/ADC 2013 Camera and Lenses - Photo extensibility for Windows Phone
MWC/ADC 2013 Camera and Lenses - Photo extensibility for Windows PhoneMWC/ADC 2013 Camera and Lenses - Photo extensibility for Windows Phone
MWC/ADC 2013 Camera and Lenses - Photo extensibility for Windows PhoneMicrosoft Mobile Developer
 
Portfolio
PortfolioPortfolio
PortfolioTerrance Nelson
 
Mobile apps vs mobile websites
Mobile apps vs mobile websitesMobile apps vs mobile websites
Mobile apps vs mobile websitesAbhishek Verma
 
Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...
Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...
Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...imec.archive
 
I Minds2009 Baekeland Carine Lucas
I Minds2009 Baekeland Carine LucasI Minds2009 Baekeland Carine Lucas
I Minds2009 Baekeland Carine Lucasimec.archive
 
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...Seth Berman
 
Proceso de donación
Proceso de donaciónProceso de donación
Proceso de donaciónTu país
 
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnk
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert VerdocnkIct Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnk
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnkimec.archive
 
Stijn Van de Veire - Niko
Stijn Van de Veire - NikoStijn Van de Veire - Niko
Stijn Van de Veire - Nikoimec.archive
 
Acknowledge 03 Ramit Geert Thienpont
Acknowledge 03 Ramit Geert ThienpontAcknowledge 03 Ramit Geert Thienpont
Acknowledge 03 Ramit Geert Thienpontimec.archive
 
A2 Bforum P1 04 Kh Lim Nele Mentens Stres
A2 Bforum P1 04 Kh Lim Nele Mentens StresA2 Bforum P1 04 Kh Lim Nele Mentens Stres
A2 Bforum P1 04 Kh Lim Nele Mentens Stresimec.archive
 
Brokerage2006 quality of experience conclusion
Brokerage2006 quality of experience conclusionBrokerage2006 quality of experience conclusion
Brokerage2006 quality of experience conclusionimec.archive
 
31032010 we bbt workshop project management
31032010 we bbt workshop project management31032010 we bbt workshop project management
31032010 we bbt workshop project managementimec.archive
 
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)XDdo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)Ximec.archive
 
Hartwig Tauber - Public-private partnership and financial investment models
Hartwig Tauber - Public-private partnership and financial investment modelsHartwig Tauber - Public-private partnership and financial investment models
Hartwig Tauber - Public-private partnership and financial investment modelsimec.archive
 
Happy Holidays from ACI
Happy Holidays from ACIHappy Holidays from ACI
Happy Holidays from ACIActuarial Consultants, Inc.
 
Презентация TVI Express
Презентация TVI ExpressПрезентация TVI Express
Презентация TVI ExpressTVIRICH
 
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollen
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk BollenMaduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollen
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollenimec.archive
 
A scalable collaborative filtering framework based on co-clustering
A scalable collaborative filtering framework based on co-clusteringA scalable collaborative filtering framework based on co-clustering
A scalable collaborative filtering framework based on co-clusteringlau
 
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...imec.archive
 
Ecrea3f Zoran Kostov Paper
Ecrea3f Zoran Kostov PaperEcrea3f Zoran Kostov Paper
Ecrea3f Zoran Kostov Paperimec.archive
 
ad:tech Miami
ad:tech Miamiad:tech Miami
ad:tech MiamiSeth Berman
 
Keynote Speaker - Josephine Green
Keynote Speaker - Josephine GreenKeynote Speaker - Josephine Green
Keynote Speaker - Josephine Greenimec.archive
 
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
 
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadHow To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
 

Weitere ähnliche Inhalte

Andere mochten auch

Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...
Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...
Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...imec.archive
 
I Minds2009 Baekeland Carine Lucas
I Minds2009 Baekeland Carine LucasI Minds2009 Baekeland Carine Lucas
I Minds2009 Baekeland Carine Lucasimec.archive
 
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...Seth Berman
 
Proceso de donación
Proceso de donaciónProceso de donación
Proceso de donaciónTu país
 
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnk
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert VerdocnkIct Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnk
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnkimec.archive
 
Stijn Van de Veire - Niko
Stijn Van de Veire - NikoStijn Van de Veire - Niko
Stijn Van de Veire - Nikoimec.archive
 
Acknowledge 03 Ramit Geert Thienpont
Acknowledge 03 Ramit Geert ThienpontAcknowledge 03 Ramit Geert Thienpont
Acknowledge 03 Ramit Geert Thienpontimec.archive
 
A2 Bforum P1 04 Kh Lim Nele Mentens Stres
A2 Bforum P1 04 Kh Lim Nele Mentens StresA2 Bforum P1 04 Kh Lim Nele Mentens Stres
A2 Bforum P1 04 Kh Lim Nele Mentens Stresimec.archive
 
Brokerage2006 quality of experience conclusion
Brokerage2006 quality of experience conclusionBrokerage2006 quality of experience conclusion
Brokerage2006 quality of experience conclusionimec.archive
 
31032010 we bbt workshop project management
31032010 we bbt workshop project management31032010 we bbt workshop project management
31032010 we bbt workshop project managementimec.archive
 
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)XDdo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)Ximec.archive
 
Hartwig Tauber - Public-private partnership and financial investment models
Hartwig Tauber - Public-private partnership and financial investment modelsHartwig Tauber - Public-private partnership and financial investment models
Hartwig Tauber - Public-private partnership and financial investment modelsimec.archive
 
Презентация TVI Express
Презентация TVI ExpressПрезентация TVI Express
Презентация TVI ExpressTVIRICH
 
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollen
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk BollenMaduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollen
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollenimec.archive
 
A scalable collaborative filtering framework based on co-clustering
A scalable collaborative filtering framework based on co-clusteringA scalable collaborative filtering framework based on co-clustering
A scalable collaborative filtering framework based on co-clusteringlau
 
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...imec.archive
 
Ecrea3f Zoran Kostov Paper
Ecrea3f Zoran Kostov PaperEcrea3f Zoran Kostov Paper
Ecrea3f Zoran Kostov Paperimec.archive
 
Keynote Speaker - Josephine Green
Keynote Speaker - Josephine GreenKeynote Speaker - Josephine Green
Keynote Speaker - Josephine Greenimec.archive
 

Andere mochten auch (20)

Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...
Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...
Acknowledge 10 Het Betrekken Van Context Ter Ondersteuning Van Competentiemod...
 
I Minds2009 Baekeland Carine Lucas
I Minds2009 Baekeland Carine LucasI Minds2009 Baekeland Carine Lucas
I Minds2009 Baekeland Carine Lucas
 
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Bus...
 
Proceso de donación
Proceso de donaciónProceso de donación
Proceso de donación
 
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnk
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert VerdocnkIct Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnk
Ict Sd01 Checklist Ict And Human Capital In Kmo Gert Verdocnk
 
Stijn Van de Veire - Niko
Stijn Van de Veire - NikoStijn Van de Veire - Niko
Stijn Van de Veire - Niko
 
Acknowledge 03 Ramit Geert Thienpont
Acknowledge 03 Ramit Geert ThienpontAcknowledge 03 Ramit Geert Thienpont
Acknowledge 03 Ramit Geert Thienpont
 
A2 Bforum P1 04 Kh Lim Nele Mentens Stres
A2 Bforum P1 04 Kh Lim Nele Mentens StresA2 Bforum P1 04 Kh Lim Nele Mentens Stres
A2 Bforum P1 04 Kh Lim Nele Mentens Stres
 
Brokerage2006 quality of experience conclusion
Brokerage2006 quality of experience conclusionBrokerage2006 quality of experience conclusion
Brokerage2006 quality of experience conclusion
 
31032010 we bbt workshop project management
31032010 we bbt workshop project management31032010 we bbt workshop project management
31032010 we bbt workshop project management
 
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)XDdo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
Ddo4 Erik Dejonghe How To Go For Digital Ether Dividend (Show)X
 
Hartwig Tauber - Public-private partnership and financial investment models
Hartwig Tauber - Public-private partnership and financial investment modelsHartwig Tauber - Public-private partnership and financial investment models
Hartwig Tauber - Public-private partnership and financial investment models
 
Happy Holidays from ACI
Happy Holidays from ACIHappy Holidays from ACI
Happy Holidays from ACI
 
Презентация TVI Express
Презентация TVI ExpressПрезентация TVI Express
Презентация TVI Express
 
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollen
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk BollenMaduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollen
Maduf10 Mobile Tv Or Tv On Mobile An Jacobs En Dirk Bollen
 
A scalable collaborative filtering framework based on co-clustering
A scalable collaborative filtering framework based on co-clusteringA scalable collaborative filtering framework based on co-clustering
A scalable collaborative filtering framework based on co-clustering
 
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...
I Minds2009 Markku Markkula Research & Innovations Lessons Learnt In Creat...
 
Ecrea3f Zoran Kostov Paper
Ecrea3f Zoran Kostov PaperEcrea3f Zoran Kostov Paper
Ecrea3f Zoran Kostov Paper
 
ad:tech Miami
ad:tech Miamiad:tech Miami
ad:tech Miami
 
Keynote Speaker - Josephine Green
Keynote Speaker - Josephine GreenKeynote Speaker - Josephine Green
Keynote Speaker - Josephine Green
 

Ähnlich wie Acquisition Ad Buys Presentation

It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
 
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadHow To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
 
Abc digital metro screen v2
Abc digital metro screen v2Abc digital metro screen v2
Abc digital metro screen v2Metro Screen
 
Marketing Trends & Takeaways Recap 2011
Marketing Trends & Takeaways Recap 2011Marketing Trends & Takeaways Recap 2011
Marketing Trends & Takeaways Recap 2011Élie Ashery
 
Marketing Trends & Takeaways Recap 2011
Marketing Trends & Takeaways Recap 2011Marketing Trends & Takeaways Recap 2011
Marketing Trends & Takeaways Recap 2011Élie Ashery
 
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMX
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMXBeyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMX
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMXJennifer Wong
 
Pricing strategies for iOS applications
Pricing strategies for iOS applicationsPricing strategies for iOS applications
Pricing strategies for iOS applicationsMobisoft Infotech LLC
 
Monetizing mobile apps
Monetizing mobile appsMonetizing mobile apps
Monetizing mobile appsDave Stevenson
 
Smx west 2012 the end of search marketing (as we know it!)
Smx west 2012 the end of search marketing (as we know it!)Smx west 2012 the end of search marketing (as we know it!)
Smx west 2012 the end of search marketing (as we know it!)Alexandre Pelletier
 
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...My_Lithia
 
Digital and Social Media in Aesthetics Marketing
Digital and Social Media in Aesthetics MarketingDigital and Social Media in Aesthetics Marketing
Digital and Social Media in Aesthetics MarketingVincent Teo
 
App promo apple expo presentation
App promo apple expo presentationApp promo apple expo presentation
App promo apple expo presentationGary Yentin
 
Designing Social Apps - Dreamforce 2012 - 9/19
Designing Social Apps - Dreamforce 2012 - 9/19Designing Social Apps - Dreamforce 2012 - 9/19
Designing Social Apps - Dreamforce 2012 - 9/19Salesforce Partners
 
Connecting the Dots from Offline to Online Marketing
Connecting the Dots from Offline to Online MarketingConnecting the Dots from Offline to Online Marketing
Connecting the Dots from Offline to Online MarketingGrow Socially, Inc.
 
A SaaS Metric designed to Increase Free Trial Conversions
A SaaS Metric designed to Increase Free Trial ConversionsA SaaS Metric designed to Increase Free Trial Conversions
A SaaS Metric designed to Increase Free Trial ConversionsLincoln Murphy
 
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com WebinarBest Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com WebinarSEO.com
 

Ähnlich wie Acquisition Ad Buys Presentation (20)

It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
 
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadHow To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
 
1208jeger
1208jeger1208jeger
1208jeger
 
Abc digital metro screen v2
Abc digital metro screen v2Abc digital metro screen v2
Abc digital metro screen v2
 
Marketing Trends & Takeaways Recap 2011
Marketing Trends & Takeaways Recap 2011Marketing Trends & Takeaways Recap 2011
Marketing Trends & Takeaways Recap 2011
 
Marketing Trends & Takeaways Recap 2011
Marketing Trends & Takeaways Recap 2011Marketing Trends & Takeaways Recap 2011
Marketing Trends & Takeaways Recap 2011
 
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMX
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMXBeyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMX
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMX
 
Online Marketing
Online MarketingOnline Marketing
Online Marketing
 
Pricing strategies for iOS applications
Pricing strategies for iOS applicationsPricing strategies for iOS applications
Pricing strategies for iOS applications
 
Monetizing mobile apps
Monetizing mobile appsMonetizing mobile apps
Monetizing mobile apps
 
Smx west 2012 the end of search marketing (as we know it!)
Smx west 2012 the end of search marketing (as we know it!)Smx west 2012 the end of search marketing (as we know it!)
Smx west 2012 the end of search marketing (as we know it!)
 
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...
 
Digital and Social Media in Aesthetics Marketing
Digital and Social Media in Aesthetics MarketingDigital and Social Media in Aesthetics Marketing
Digital and Social Media in Aesthetics Marketing
 
App promo apple expo presentation
App promo apple expo presentationApp promo apple expo presentation
App promo apple expo presentation
 
Designing Social Apps - Dreamforce 2012 - 9/19
Designing Social Apps - Dreamforce 2012 - 9/19Designing Social Apps - Dreamforce 2012 - 9/19
Designing Social Apps - Dreamforce 2012 - 9/19
 
Connecting the Dots from Offline to Online Marketing
Connecting the Dots from Offline to Online MarketingConnecting the Dots from Offline to Online Marketing
Connecting the Dots from Offline to Online Marketing
 
A SaaS Metric designed to Increase Free Trial Conversions
A SaaS Metric designed to Increase Free Trial ConversionsA SaaS Metric designed to Increase Free Trial Conversions
A SaaS Metric designed to Increase Free Trial Conversions
 
#NexusCafe - Customer Lifecycle Engagement
#NexusCafe - Customer Lifecycle Engagement#NexusCafe - Customer Lifecycle Engagement
#NexusCafe - Customer Lifecycle Engagement
 
What to consider when planning your Digital Fundraising Strategy
What to consider when planning your Digital Fundraising StrategyWhat to consider when planning your Digital Fundraising Strategy
What to consider when planning your Digital Fundraising Strategy
 
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com WebinarBest Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
 

Kürzlich hochgeladen

08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGSujit Pal
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 

Kürzlich hochgeladen (20)

08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAG
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 

Acquisition Ad Buys Presentation

  • 1. Acquisition via Ad Buys Presenter: Seth Berman April 20, 2012 © BabyCenter, LLC. Confidential. All rights reserved.
  • 2. Acquisition via ad buys DMC says… Q: What channels? Which users? Why? A: High Volume (#), Low Cost ($), High Conversion (%) SJB says… Q: How about 1 million users, $1 each, 100% conversion? © BabyCenter, LLC. Confidential. All rights reserved.
  • 3. Signup Ads Acquiring user contact information on cost-per-lead basis Name Phone Number Email Twitter Handle Postal Address Custom Questions Geo-Targeted Info Why Signup Ads? • These users are not searching for you • Email newsletters bring traffic to your site • Convert signups into Facebook Likes or Twitter Followers • Deliver deals to email subscribers Source: The Pontiflex Cost-per-Lead (CPL) Report Q3 2010 © BabyCenter, LLC. Confidential. All rights reserved.
  • 4. App Ads Drive downloads of your app on a cost-per-install basis Costs (Flurry example) Targeted App Recommendations: $0.75 minimum bid Video Clips: $0.50 - $2.00 effective cost-per-install ($0.02 per view) Why App Ads? • Discovery is difficult even for known apps • These users don’t know about your app • Installs and reviews can improve discovery • Effective way to cross sell users of one of your apps into new apps • Can also be used to re-engage inactive users that installed your app Source: Flurry presentation November, 2011 © BabyCenter, LLC. Confidential. All rights reserved.