How to do great social creative in a low bandwidth world
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Presentation to Federated Media CM Summit in NY on June 1, 2009. - Why are social ads important? - introducing MySpace social interaction ads - 5 rules for social creative - Make your own Twitter ad
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How to do great social creative in a low bandwidth world
- 1. @seth Date
- 5. introducing... MySpace Social Interaction Ads !quot;#$%$&'()'*quot;+,-./$&,-0+quot;/
- 6. 7
- 7. 8
- 11. 1/ Reverse the porn principle Create content to be shared, not consumed
- 12. 2/ Make it easy to pass along.
- 13. 3/ Ask interesting questions, dont make statements
- 14. 4/ Allow your message to adapt to its environment.
- 15. 5/ Focus on accuracy, not precision.
- 16. 5 rules to great social creative 01 / Reverse the Porn Principle 02 / Make it easy to pass along 03 / Ask questions 04 / Allow your message to be adapted to its environment 05 / Focus on accuracy not precision
- 19. No more lonely ads. People are more interesting than things. Better for Users
- 20. Case Study: Self Service Twitter Ads